digital asset management with alfresco

ARTISANS OF OPEN SOURCE

Digital Asset Management with Alfresco

April 21st, 2011

Rivet Logic Corporation 1800 Alexander Bell Drive Suite 400 Reston, VA 20191 Ph: 703.955.3480 Fax: 703.234.7711

Presented By Emil Loreto Engagement Director Rivet Logic Corporation


Agenda

Digital Asset Management (DAM) in today’s enterprise:

•  Why consider Digital Asset Management •  What is Digital Asset Management •  How to implement a Digital Asset Management

solution using Alfresco

Copyright © 2011. Rivet Logic Corporation. All rights reserved. 2

ARTISANS OF OPEN SOURCE 3

Rivet Logic Overview

•  Award-winning professional services focused on: o  Enterprise Content Management o  Web Experience Management o  Collaboration and Social Community Platforms

•  Using Leading Open Source Software

Copyright © 2011. Rivet Logic Corporation. All rights reserved.

ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.

Why Consider Digital Asset Management?

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Business Perspective

•  Everyone is both a knowledge worker & content publisher

•  Knowledge workers must do more with less (time, money, resources)

•  Engaged Customer = Ongoing Conversation

•  Consumed content must be available anytime & anywhere



Technical Perspective

Here’s what IT needs to support: •  Rich media management demand grows

•  Document Management, Media Asset Management, and Web Content Management are no longer separate ECM concerns

•  Multi-Channel content delivery is paramount to connect your company to its customers



Trends

A recent DIGIDAY survey reveals:

•  Video for the Web Channel is exploding: o  Nearly half of all digital video advertising buyers in a

said they expect an increase in spending on the medium this year

•  Mobile video demands is strong: o  A majority – 57 percent – of respondents already buy

video on mobile phones, while 45 percent are buying it on iPad or other tablets.


Source: DigiDaily 7


Trends

•  DAM transition from standalone niche solutions to participating in broader ECM platform

•  Commodization of “DAM” services with cheaper alternatives like DropBox and Box.net


Source: Digital Asset Management News 8


What is Digital Asset Management?

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Definition

From Wikipedia: A digital asset is any form of content and/or media that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset. Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets) (van Niekerk, A.J. 2006).

In Summary: Digital Asset = Digital Content + Usage Rights



Digital Asset Management Features



Another Way to Look at DAM


•  Content o  Images, Videos, Documents o  Dependencies, Renditions, Custom Types

•  People o  Internal: Marketing, IT, Editorial, other Departments/Divisions o  External: Agencies, Partners, Vendors, Customers

•  Processes o  Collaboration o  Check-In/Check-Out o  Workflows (Request,

Review/Approve, Assigned Tasks) o  Search: Keywords, Metadata, Faceted

o  Transformations o  Versioning o  Publishing/Syndication o  Auditing/Reporting o  Events/Actions

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Main Activities of DAM

•  Manage o  Ingest/bulk load source assets o  Classify & describe assets (cataloging & metadata) o  Ingestion services (rights, policies, renditions)

•  Transform o  Find/Search/Request o  Collect / Create / Assemble o  Produce / Review & Approve

•  Deliver o  Publish / Notify o  Present the content in the different channels



DAM User Stories

•  As a content manager I need to manage the “official” repository of “approved” product images…

•  As a marketing user I need to find an approved product image to create a new ad campaign…

•  As a content author for the e-Comm WebSite I need to prepare the upcoming summer catalog…



How to Implement Alfresco Digital Asset Management with Alfresco

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How are you approaching DAM?


Source: CMSWiRE 16


Using Alfresco for Digital Asset Management



Alfresco Architecture


Web Applications Knowledge Portals Web Services

High Availability Virtual File System

App Server

Portal Server

CRM

Business Process

Engine

FTP CIFS

WebDAV


Digital Asset Management Approach

Define Content

Build Services

Enable Channels



Define Your Content

•  Types •  Metadata (properties & attributes) •  Relationships

o  Associations o  Renditions

•  Constraints •  Lifecycle



Build Your Content Services

•  Library Services •  Security •  Search •  Transformations •  Workflows

o  Request for assets o  Content Creation o  Review/ Approve

•  Collaboration •  Notification •  Publishing •  Rights Management •  Retention / Archiving

o  Storage Policies



Enable Your Content Channels

•  Internal & External Delivery of Your Assets o  Syndication (RSS) o  3rd Parties o  Social

•  Custom User Interfaces o  Websites (including mobile) o  Custom Applications (UIs)



Digital Asset Management High Level Approach View


1.  DefineYourContentModel

2.BuildYourContentServices

3.EnableYourChannels

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Key Technology Enablers

•  Alfresco Repository Services •  Lightweight RESTful Services

o  CMIS o  Rivet Logic’s ACIr

•  Search o  Lucene o  Solr

•  Workflow o  JBPM, Intalio, Activiti





Accessing assets through RESTful Web Services




Accessing assets through CMIS


Alfresco Content Integration rivet moderates the exchange between any app and Alfresco for content ingestion, retrieval, and transformation.

http://wiki.rivetlogic.com/display/ACIR/Home


Rivet Logic’s ACIr extension:

27 Copyright © 2011. Rivet Logic Corporation. All rights reserved.


Rivet Logic’s ACIr Extension


Content integration for: •  Ingestion of assets •  Queries to the repository •  Content transformation •  Dependency management •  Content Delivery / Deployment


Case Study: Harvard Business Publishing

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Harvard Business Publishing


•  Harvard Business Digital •  Web Content Management •  Replace legacy CMS •  E-Commerce integration


Custom User Interface


•  Enterprise-wide content management

•  1M+ high value content items •  Replaced Documentum and

shared drives


Summary

•  Customer Engagement = Multi-Channel Delivery

•  DAM helps enables you to manage, transform, and deliver content

•  Digital Asset Management Implementation Approach

o  Define Content Model o  Build Content Services o  Enable Content Channel



Q & A

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