Digital Era Ideas21+ Images that paint 1000 words (we hope)

Introduction

Since 2009, when I first started giving presentations about social media and other digital technologies, I’ve tried to create colorful and memorable expressions and images that convey various ideas in simple and powerful ways. Over twenty of my favorites are included in the slides that follow. I hope you agree they pack a good punch!

- Courtney Shelton Hunt

Social Media through the Ages

Cave Paintings Hieroglyphics Smoke Signals

Messengers Ham Radio CB Radio

Digital social media = “new” tools for doing “old” things

All images from Wikipedia© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.

OMG, Social Media is SO Last Century!

Classmates.com launches

Classmates.com launches

1992 1993 1994 1995

First web search engine

First web search engine

First SMS text message sent

First SMS text message sent

Match.com launches

Match.com launches

First blog?First blog?

First graphics-based web browser

First graphics-based web browser

Craigslist launches

Craigslist launches

First video webcast

First video webcast First wikiFirst wiki

First library of digital images

First library of digital images

First image posted to the web

First image posted to the web

eBay opens for business

eBay opens for business

First consumer-priced digital camera

First consumer-priced digital camera

© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved. Source: Jeremy Norman’s From Cave Paintings to the Internet

From Web 1.0 to Web 2.0

• Information only• One-way communication• Content created by site owner1.0

• Ability to conduct transactions• Two-way communication• Content still created exclusively by site owner (no longer

true for most retail sites)

• Transactions with site owner• Two-way communication• Content co-created by owner and users

based on owner’s terms

• Site owner is basically a host• Multi-directional communication• Content created by users on

their own terms2.0

© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.

Putting 2.0 Concepts in Context

Web 2.0

Social Networking

Social Media

DigitalSocial Media

OnlineCommunities

Enterprise 2.0

Think of various applications of social media as being part of a

nested hierarchy of concepts

(with somewhat fuzzy

distinctions)

© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.

© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.

Social Tech Makes the World Go ‘Round

The “Big Three” are important, but they’re just a subset of the platforms and tools available

PublicSocial Media

Pages

(Semi)PrivateDigitalGroups

Internal Platforms

CommunicationAnd

CollaborationKnowledge

Management

BusinessIntelligence

ProjectManagement

Learning

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Organizations Get “Social”

The options for engagement offer different degrees of privacy/transparency,but each can be integrated with the others.

New Software and Hardware New Forms of Digital Networks

Thinking beyond Social Technology

We need to talk SMAC:Social, Mobile, Analytics, Cloud

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

In the Industrial Era In the Digital Era

+

“Real World” vs. “The Cloud”

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Has been Is becoming

The Changing Digital Divide

Who’s been held back:• Developing countries/economies• Organizations and individuals in

rural/remote areas• Smaller organizations• Individuals with less (disposable)

income and education

Who’s being held back now:• Established organizations focused

more on the past than the future• Organizational leaders and senior

professionals with limited technological awareness, interest, and/or savvy

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Technology Doesn’t CareHow Old You Are

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Only users under 30 allowed…?

Everything in cyberspaceis subject to change –

often in an instantand without any warning!

Adapted from a Quest Bookshop expression: Everything in the universe is subject to change – and everything is on schedule

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Industrial Model

Work and knowledge are centralized, with people and information

physically co-located

Work and knowledge are decentralized, with information being distributed via email (and often stored

locally) even when people are physically co-located

Work is decentralized, with people being both physically co-located and

dispersed, but information and knowledge are centralized

Early Digital Model Mature Digital Model

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

The Evolution of Work

Strategic prioritizationResource allocationGovernancePolicies and guidelinesEducation and trainingParticipationOngoing support

Top

Bottom

Opportunity identificationExperimentationProofs of conceptSelf-directed learningEngagementOngoing needs

identification

Technology Initiatives in the Digital Era:Leadership from the Top AND the Bottom

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Barriers to Digital Engagement

© Created by Courtney Shelton Hunt, PhD (2014). All rights reserved.

Barrier #1:Not Taking Digital Seriously

Barrier #2:Lack of knowledge and understanding

of Digital Era realities

Barrier #3:Framing alternatives in a way

that leads to risk aversion

Barrier #4:Poor/no roadmaps for effective

digital engagement and transformation

Barrier #5:No, inadequate or inappropriate

resource allocation

Cyberspaceor

Bust

You’ve Hitched Up Your Social Media Wagon. Now What?

Sometimes the destination is more important than the journey.

Success with social media requires a clear strategy driven by goals and objectives.

© Created by Courtney Shelton Hunt, PhD (2010, 2013). All rights reserved.

Social media is “just” a communications toollike

A nuclear power plant is “just” a way to turn on the lights

Don’t Underestimate Social Media

© Created by Courtney Shelton Hunt, PhD (2012). All rights reserved.

At the end of the day,It’s your mountain to climb.

But having a Sherpa can help.

The Value of Social Media Expertise

© Created by Courtney Shelton Hunt, PhD (2010, 2013). All rights reserved.

Strategize

Assess

Plan

Lay a FoundationImplement

Adjust ‘N’ Fine Tune

Grow

© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.

The SAPLING Approach

From The SAPLING Approach to Leveraging Social Media

The “10/90” RuleFor every $10 spent on

technology…Be prepared to invest $90 in

people & governance

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Although technology platforms and tools are becoming cheaper, their wider use in organizations requires greater attention on users and related human systems.

Adapted from this idea by Avinash Kaushik

Hours of Tedium Moments of ‘Oh #@&’!

Digital Engagement…

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

punctuated by

Adapted from the old pilot’s expression about flying:Hours of boredom punctuated by moments of sheer terror!

The Risk of Bad User Design

1. 2.

3. 4.

This looks interesting… Go here! Do this! Wait, no this!

Huh? I’m so confused! I’m going back to what I know!

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.

Bad Governance: The System Perspective

Loss of order

Wasted time, money, human resourcesToo much to juggle

Uncontrolled growth

Final Selection

Social Screening

Social Assessment

Social Recruitment

Social Sourcing Social Referrals

Social Advertising

© Created by Courtney Shelton Hunt, PhD (2012). All rights reserved.

The Social Recruiting Funnel

From Recruiting in the Digital Era: Updated Guidance for Employers, Recruiters, and Candidates

Permissions• All of these images are available for download

via the Denovati SMART Resources Pinterest board.

• You are welcome to download and use either individual slides from this deck or the Pinterest images, as long as you respect our copyrights and retain attribution to the sources.

ABOUT THE DENOVATI GROUP

The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:

– DE = Digital Era– NOV = short for novani, Latin for colonists, immigrants,

new residents– ATI = those who seek knowledge and/or are in the know

The Denovati areDigital Era explorers, pathfinders and pioneers

who seek to understand and effectively leverage social and digital technologies

The Denovati GroupCourtney Shelton Hunt, PhDCourtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.

The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through:• Denovati Solutions• The SMART Blog• SMART Resources

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