digital marketing approachyour business(s) and finding out how your website(s) stacks up against...
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About Kastech
• Founded in 2008 with headquarters in Houston, TX
• Founding members are ERP/BI/Cloud stalwarts who had worked with Fortune 500 companies in setting up their PeopleSoft environments.
• We have developed various custom applications on ERP/BI/Cloud to make our customers life easy in managing their enterprise applications.
• Have been working with major companies in several industries and Government Organizations in the United states.
• Our Center of Excellence was built on robust processes that focusses on designing and developing easy to use software interfaces that integrate with complex ERP/BI/Cloud systems.
• We deliver solutions that enhance organizations’ productivity by significantly improving the user experience and tailoring systems to the end user needs.
Connecting with top companies
around the globe with the expert
talent that drives their success since
2008. We work with our expert team of
highly skilled consultants to reach the
specific goals set by our clients.
To provide Quality, Cost Effective IT
Services to our partners in the areas
of Enterprise Resource Planning (ERP),
Business Intelligence (BI), Database
Services and Emerging Technologies
like Cloud Computing, Security
Services, and Mobility Solutions.
Our Mission
Our Vision
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Service Portfolio
Our technological and practitioner expertise gives peace of mind that your most complex data challenges will be overcome quickly, efficiently.
Managed Services
Trusted partners with more than a decade of experience providing clients with great resources. Exceed their expectations and deliver value.
IT Consulting
Facilitates customers to migrate their existing applications to cloud with ease and reduce complexity drastically.
Cloud Hosting
Renders End-to-End ERP solutions to organizations, irrespective of brands (SAP,
People Soft, Oracle or open source).
ERP
Helping organizations apply appropriate information security measures by providing ongoing confidentiality, integrity, availability and protection of most sensitive data assets
Cyber SecurityExpertise in building multifarious Applications and Mobile Apps development that propels the business in online marketplace.
Mobile App & Web Development
Digital MarketingWith our digital marketing services, you
no longer need to worry about getting more website traffic and leads to your
business.
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Digital Marketing Portfolio
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Digital Marketing Portfolio
Search Engine Optimization (SEO)
Pay-Per-Click Advertisement (PPC)
Facebook Marketing
Content Marketing
Social Media Marketing
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Social Medial Marketing
Building your Company(s) social media presence, primarily including: Facebook, LinkedIn, YouTube, Twitter, and Google+.
Objective:
Create brand awareness, widen your Company(s) potential reach within the target market, and
Contribute to driving more website traffic
Which will ultimately result in top line growth
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Social Media Marketing
Activities Performed
Creating Engaging Social Content Posting Company-Related Updates
Promotions & Social Campaigns
Integrate Social Media Activity into Other Marketing Plans
Monitoring
Analytics
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Social Media Marketing
Creating Engaging Social Content
Beginning with quick yet thorough planning/preparation, the social media team will plan out a dynamic on-going social content calendar to guide the team to Company(s) goals.
We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/re-tweeting relevant news, “liking” posts, staying updated within the industry, and contributing your own unique content to broaden reach.
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Social Media Marketing
Posting Company Related Updates
Our plan is to engage social media audience by sharing company news, press releases, events, employee spotlights, and more.
We will also pay close attention to industry trends, and share it. This will help to gain exposure with the Company(s) target market.
Integrate Social Media Activity into Other Marketing Plans
With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit Company(s) goals and promotional material.
Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.
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Social Media Marketing
Promotions and Social Campaigns
We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.
These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of it’s success.
Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.
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Social Media Marketing
Sustained Monitoring: It is important to regularly maintain marketing activity for maximum growth.
We will continually monitor each channel, and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.
Analytics: We will provide you with Daily and Weekly Analytics- Such as: follower growth, reach, demographics, comments, “likes”, shares, re-tweets, etc.
Reporting: Summarizing various results and activities over each quarter.
We will set up a meeting to go over the results, to then tweak your approach accordingly.
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SEO
What is Search Engine Optimization?
Search Engine Optimization, or SEO, is one of the best tools that companies have interms of gaining visibility online because it allows them to bring in more visitorsthrough free, organic search results. The major search engines like Google and Bingrank websites based on specific parameters they deem most important and they doso at no cost to the website owners. In optimizing our website(s) and increasing ourrankings in search engines results, we will gain more visibility and will, in turn, see anincrease in visitor traffic to our website(s).
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SEO
Auditing Website(s): The first steps in auditing a website for SEO is to learn your current rank, review your website(s) analytics, and determine the keywords that will set you company apart.
Crawling and Indexing: Search Engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.
Ranking: Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that we know what keywords are in highest demand within your market and incorporate those keywords into the content on our website(s). All of your website’s content will naturally create a collection of links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.
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SEO
Analysis and Strategy A successful SEO strategy is about building a Company’s online presence. The SEO team’s first step will be to audit your current website(s) and SEO tactics to determine what we are currently doing right and what we need to do to improve upon our program. During our audit, we will look at the following:
Analytics and Keywords: The first step is to determine how your website(s) are currently ranked. We will do this by searching keywords that are associated with your business(s) and finding out how your website(s) stacks up against your competition.
Your Website(s) Accessibility and Indexing: For your website(s) to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.
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SEO
Ranking Factors: Once we determine that your website(s) are being found by search engines and are being properly indexed, we can begin looking further to improve your rankings. The different factors that we will be looking at are content to make sure that your content is relevant and utilizes keywords without being duplicated on multiple pages, keywords, and HTML markup to make sure that your source code is relevant to crawlers.
Competitive Analysis: Once we have audited your website(s), we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items and implement on your website(s) to improve your ranks and drive more visitors to your website(s).
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PPC – Pay Per Click Advertisement
How it Works
PPC is pretty straightforward, explained below is an easy to digest example of what we do.
For example: Your Company sells [Managed IT Services], and we have countless competitors in this field. If we bid on the words [Managed IT Services], your ad could pop up in the top position in search results, or perhaps a few positions from the top but still highly visible. The point is, people could find your company without even initially searching for it.
Now, let’s say someone clicks on your ad. Sure, we will be charged a fee for each click, but when we compare that figure to the potential sale of your products, it’s easy to see the return on investment. For example, let’s say it costs 3$ for a click, but that click results in a 100$ purchase on your site. After we factor in all the ad management fee, we’re still netting a huge gain.
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PPC – Pay Per Click Advertisement
Now that we can see the value of PPC investment, here’s how the PPC team will build successful campaigns.
Campaign Building and Management
We will start by analyzing your business(s) and researching your industry(s). From this we will find the perfect keywords and organize them in strong campaigns and ad groups, then set up PPC landing pages that optimize conversions. The main benefit of a well-researched PPC campaign is that, believe it or not, the more relevant and intelligent you make it, the less search engines like Google will charge for your ad clicks and the more results we will see. If users like your ads, we’ve won big time.
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PPC – Pay Per Click Advertisement
Here’s an example of how the PPC team will manage your PPC campaigns:
Staying current: Why pay for something that doesn’t work for your Company(s)? We know the answer, and this is why we constantly evaluate the effectiveness of your keywords to maximize results.
Covering all the bases: Not all keywords are created equal, so in some cases the most popular terms and words will only get us so far. We will develop longer keyword terms to keep you competitive.
Ongoing process: Once you start a PPC campaign, it should be ever-evolving and adapting to changes in the search environment. We will make sure you stay on top of search result patterns.
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PPC – Pay Per Click Advertisement
Clearing clutter: If something isn’t working, it goes in the trash bin and we analyze why the keywords did not work out.
Target Channels: There are different advertising platforms for PPC campaigns, and we target all potential channels.
In addition to Google AdWords, the undisputed king of PPC, there are other big-name platforms and many smaller ones. Some of the other big guys are Bing Ads, Facebook, and AdRoll. Space can also be purchased through Buysellads, Advertise.com, eZanga, and 7search.
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FACEBOOK MARKETING
Facebook is one of the most popular social media platforms in the world, with more than 2.13 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.
And when it comes to advertising, there is no Company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites we visit and how often, how much time we spend doing various things online, and what we purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if we know where to find it and how to use it. That’s where your Facebook marketing team comes into play.
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FACEBOOK MARKETING
HOW WE MARKET ON FACEBOOK
Facebook is much more than a social media platform. In fact, it can be a huge resource for your Company(s) if used properly. Let us show how we can do that.
IDENTIFY AUDIENCE: First and foremost, our team needs to know everything we can about the Company(s) existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.
FIGURE OUT THE RIGHT APPROACH: After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas..
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FACEBOOK MARKETING
SCALING CAMPAIGNS
There are many ways we will approach your Facebook Marketing campaigns, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:
Custom: Using the Company(s) customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
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FACEBOOK MARKETING
SCALING CAMPAIGNS
Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.
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FACEBOOK MARKETING
TWICE AS NICE
If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.
REPORTING AND MONITORING
There is must to be gleaned from your Facebook marketing campaigns. Our team will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to the hierarchy on a monthly basis.
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Content Marketing
Identifying Needs
Your Company(s) needs to improve its stature as an authoritative industry voice, both to improve search engine rankings so that customers and prospects can more easily find your Company(s) as well as engage a growing audience. High-quality content, created and added to your website(s) on a consistent basis will give the traffic you need to build a following of interested prospects, and convert these leads into more sales.
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Content Marketing
Content marketing services will help your Company(s):
Create compelling content, establishing you as the leader in your industry(s)
Gain credibility among your visitors, entertain them, and persuade them to buy
Build a strong list of leads and interact with them regularly via custom email campaigns
Reach out to credible industry blogs and websites to share relevant guest blog posts
Share more effective content that will resonate well with followers on social media
Without a schedule of high-quality content and a strategy to market it, your Company(s) risks losing its prospects’ attention to more engaging competitors.
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Content Marketing
Creating a Solution
Here’s what the content marketing team will deliver to help your Company(s) build a thriving online following:
A long-term content marketing schedule – the team will plan out how to market and optimize high-quality content long-term that will provide the content you need to gain customer attention, maintain interest, and expand to reach new prospects.
Compelling, marketable content to build credibility and prospects’ trust – the team will ensure the content we create is high-quality, original, and optimized for today’s major search engines.
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Content Marketing
Creating a Solution
SEO Advantage – we will also guide in removing any outdated SEO attempts that may be hurting your search ranking viability. We will post regularly on high authority blogs within the industry to get notoriety around your Company(s) business(s), while taking advantage of completely un-tapped audiences.
List Building & Engagement – the team will build the prospect list for using emails, carefully balancing content between delivering value and making offers. Communicating with your prospects via email is a great opportunity to amplify their interest to do business with your company over time.
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Thank You
Sri PatibandlaPhone: +1 832 651 4843
Suresh KatamreddyPhone: +1 210 859 [email protected]
Sridhar KoneruPhone: +91 971 770 [email protected]
Pradeep MPhone: +91 832 974 [email protected]
USA INDIA
Kamal DasariPhone: +91 984 844 [email protected]