digital marketing campaign strategy for prince of peace catholic church
TRANSCRIPT
Prince of Peace Catholic Church is a vibrant and growing parish in San Antonio, Texas. Current digital marketing is limited to a table-based and difficult-to-update website
● 5,000 families● increased from 4200 a decade ago● Industry: Faith● Target Audience: Everyone, especially those
within official borders
Linking with Organizations● Neighboring parishes -St. Anthony Claret, St. Dominic, St. Brigid● Special Guests -i.e. Musical artist Josh Blakeley
Website Content● Content should be organized in a way that is
easier for users to navigate through
● Homepage is in need of major reorganizing
● Many pages can be condensed to just one
Keyword Strategy● Keywords to emphasize include words that
classify the church’s denomination and lists service times and events.
● According to Google Adwords, search popularity is highest for the following:
-spirit retreats, catholic retreats, acts retreat, catholic mass times,
christian retreats
Keyword Strategy● We also propose utilizing keywords that
reflect other popular services sought after by those within a parish.
● This includes but is not limited to
quinceañera, weddings, Catholic education, and baby christenings/baptisms.
Keyword Strategy● For example:
-catholic baby christening, catholic quinceanera, catholic quinceanera san antonio,
father patrick cronin baby christening
● Next, the most popular keywords for users searching for a catholic church involve mass times or schedules:
-mass times catholic ,mass schedules ,prince of peace mass times, sunday mass
times, prince of peace church mass times, parish bulletin
Keyword StrategyMost importantly, keywords with the name of
the parish must be emphasized, as there are several catholic churches in the San Antonio, TX area who offer the same services and concept of community:
-prince of peace in san antonio, prince of peace, prince of peace catholic
community, peace of peace catholic, prince of peace catholic church, prince of
peace parish
Sample Site DescriptionPrince of Peace Catholic Church | San Antonio, TXwww.princeofpeacecatholic.orgSan Antonio, Texas. A Catholic Community that strives to foster Christian love and continuous spiritual growth and unity among followers of Jesus Christ.
Sample Tweet“Going live with @JoshBlakesleyBand at 6pm in the main hall! The band will be playingsongs from their new album and having free giveaways at the parish this evening.”#princeofpeacesatx, #grateful, #joshblakeslytour
Sample Facebook“Jesus loves you and wants to speak to you especially when you wrestle with doubt. This FatherCronin’s sermon talked about coming to Christ with all your needs and leaving them there.”#dependentonchrist, #princeofpeacesatx
● Sharing their most memorable experiences at the parish.
● Winners would get free admission to a parish retreat.
Contest
Metrics● Difficult to measure without baseline
analytics● Only baseline is general perception of
“horrible website”● But that is still measurable in qualitative and
quantitative ways
Expectations● Growing Mailing list● Growing and active Social Media Audience● Increased Return website Visitors● Higher Webpage Ranks● Reduced “bounce”
Recommendations● Install Analytics● Create “Brand”● Setup Social● Improve Website Content● New Website Design● Increase Digital Marketing
FIX ASAP● Bandwidth limit● Fix missing old pages (301 redirects)● Fix missing new pages (404 errors)