digital marketing in 2016
TRANSCRIPT
![Page 1: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/1.jpg)
DIGITAL MARKETING IN 2016
![Page 2: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/2.jpg)
QUICK INTRO
https://uk.linkedin.com/in/jamescookfocus7
www.focus7international.com
![Page 3: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/3.jpg)
WHAT IS DIGITAL MARKETING?
![Page 4: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/4.jpg)
HOW WILL DIGITAL MARKETING HELP MY BUSINESS GROW?
![Page 5: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/5.jpg)
DIGITAL MARKETING STATISTICS
According to Google companies using digital marketing strategies have 2.8 times better revenue growth expectancy
79% of top-performing companies have been using marketing automation for more than 2 years
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads
Inbound leads have a 14.6% close rate while outbound leads have 1.7% close rate
![Page 6: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/6.jpg)
HOW MANY OF YOU USE DIGITAL MARKETING AS PART OF YOUR MARKETING STRATEGIES?
![Page 7: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/7.jpg)
ON AVERAGE IT CAN TYPICALLY TAKE AROUND 14 TOUCHES TO CONVERT LEADS INTO SALES
![Page 8: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/8.jpg)
SALES REPS TYPICALLY GIVE UP AFTER THE 2ND OR 3RD TOUCH!
![Page 9: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/9.jpg)
Using Digital Marketing technology you are now able to setup strategies to continually touch your prospects, and nurture leads into customers on autopilot
CREATE A DIGITAL MARKETING PRESENCE
![Page 10: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/10.jpg)
USING DIGITAL MARKETING TO CREATE A PERFECT CUSTOMER JOURNEY?
![Page 11: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/11.jpg)
WHERE DO YOU START?
Connect with your customers online.
Invite customers to like your Facebook page, connect with you on LinkedIn, follow your LinkedIn page
![Page 12: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/12.jpg)
CONVERT WEBSITE VISITORS
• Having a website that converts website visitors
![Page 13: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/13.jpg)
WEBSITE CALL-TO-ACTION EXAMPLE
![Page 14: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/14.jpg)
ENGAGEMENT WITH EMAIL MARKETING
Send regular engagement email broadcasts to your customers
Provide value and offers to prospects
![Page 15: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/15.jpg)
FIND YOUR IDEAL CUSTOMERS ONLINE
![Page 16: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/16.jpg)
BE FOUND ON GOOGLE USING GOOGLE ADS
![Page 17: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/17.jpg)
POINTS TO TAKE AWAY1. Attract your ideal customers using online advertising –
e.g. Google Ads, LinkedIn Ads
2. Website must have a call-to-action above the fold – Turn your website into a data capture machine
3. Engage, give value and nurture prospects on Social Media
4. Connect with your customers on Social Media
5. Build stronger relationships using email marketing - Send monthly newsletter, weekly/monthly offers
![Page 18: Digital Marketing in 2016](https://reader036.vdocuments.net/reader036/viewer/2022070513/5882911e1a28abca6d8b690d/html5/thumbnails/18.jpg)
DIGITAL MARKETING IN 2016