Julia Fellner, MA Mühlgasse 6, 2214 Auersthal | +4369916620311 | author@juliafellner.com

www.juliafellner.com

Digital Marketing Portfolio Julia Fellner, MA

“Change in the digital marketing arena is omnipresent. There are always new opportunities to be innovative. That’s why I constantly re-evaluate my way of

working to gain the best results for my clients.” Please note: Text written in read contains hyperlinks. For an online version of this portfolio please view https://kittyinthestars.wordpress.com/innovator CURRENT CLIENTS I’m currently offering social media and digital strategy consulting to the following companies.

Togada Studio Creative agency offering branding, video, animation, photography and web design services Channels: Website | Facebook | Twitter | LinkedIn | YouTube

My services • Evaluated previous social media performance and developed new digital

marketing strategy • Coordinating a team in executing the new digital marketing strategy

VIPics Channels: Website | Facebook

Julia Fellner, MA Mühlgasse 6, 2214 Auersthal | +4369916620311 | author@juliafellner.com

www.juliafellner.com Wine & Rum A brand-new blogging platform about travel and culture in Austria & Barbados. Channels: Website & Blog | Newsletter My services

• co-founder • blogger • creating a brand identity • advertising the blog • writing newsletters, building subscriber list

Success story

• travel blog for millennials and expats, with an inside/outside view of culture

• acquiring affiliate partners

Wolfpack Productions Wolfpack Productions creates award-winning web series and sketches Channels: Website | Twitter | Facebook | Instagram | YouTube My services

• reviewing previous strategy and analyzing social media performance • creating concept for new marketing strategy and how to implement it

Success story Christopher Rithin, Executive Producer & Creative Director: “We were having problems with our social media marketing. Julia Fellner created a clear strategy that highlighted key points in how to develop our audience in a thorough and detailed breakdown. Julia’s plan has given us the ability to think about marketing in a new way and we are now seeing the benefits of this. Connecting more with our audience, growing and developing a relationship with them.“

Julia Fellner, MA Mühlgasse 6, 2214 Auersthal | +4369916620311 | author@juliafellner.com

www.juliafellner.com Copywriting (English and German)

• blog posts • landing pages • edits/rewrites of website texts

I have done copywriting projects for digital marketing agencies and companies with digital products, such as WordPress Plug-ins. I also write for the following blogs TEDxVienna | Publishing | Wine & Rum | Digital Marketing Feel free to request access to my writing portfolio by emailing me.

FELiX Demenzbegleitung & FELiX Mentaltraining & FELiX Beratungsgruppe FELiX offers memory training and care for people with dementia

Channels: WordPress | Twitter | Facebook | Newsletter My services

• developing the brand identity (value proposition, brand story, how the brand relates to the organizational structure)

• consulting on the different possibilities, which digital marketing offers • creating, setting up and maintaining social media accounts • analysis of all online media accounts, including the website (Google

Analytics) and creating marketing reports • creating content marketing plans • E-mail marketing • event management support • Facebook advertising • writing, directing and producing videos, as for example the following

https://www.youtube.com/watch?v=eLkd7kKVIJQ https://www.youtube.com/watch?v=q9vkVymKqjw Success story Andrea Stix: “Digital Marketing has helped us communicate better with our younger target groups. The bounce off rate on the website has decreased and especially the blog helps us to develop our credibility as experts. Julia’s content plan helps us to keep up our progress.”

Julia Fellner, MA Mühlgasse 6, 2214 Auersthal | +4369916620311 | author@juliafellner.com

www.juliafellner.com Julia Fellner, MA – Author Two of my novels and short stories have been published. Channels: Website | Writing Tumblr | Reading Tumblr | Facebook | Twitter | Newsletter | GoodReads | Instagram

Digital and overall Marketing Strategy

• choosing suitable channels for marketing and community building • creating media plans • building the brand • conducting specific campaigns (e.g. Christmas, anniversary of publication

etc.) • organizing events, such as workshops

Content Marketing

• creating content for social media • regular newsletter • blogging for different target groups, e.g. Self-publishing Handbook,

which was then published as e-Book Success Story

• sold enough books to reach breakeven with publishing costs • a growing community and platform long-term retention of audience

TEDx Vienna TEDx are indepdendently organized TED events, which aim at supporting ideas worth spreading.

Julia Fellner, MA Mühlgasse 6, 2214 Auersthal | +4369916620311 | author@juliafellner.com

www.juliafellner.com Channel: Blog My services

• content marketing & blogging • support of event management • interviewer • guest blogger for Metropole

Success Story The blog keeps the community active between the annual sold out events.

The Mirus Project The Mirus Project was a Lean start-up, which produces customized educational materials for children with learning

disabilities. Channels: Facebook | Newsletter | Website My services

• brand building and communications • contacting potential customers and leads • customer relationship management • product testing with potential customers

Success Story Although the Mirus Project was closed down when all of its founders parted ways after graduating from the course, in which they had met, it was an amazing experience to see children enjoying the learning discs.