Digital Marketing

& Social Media

Portfolio

Manou Molosa www.doyoubuzz.com/manou-molosa

Table of content About Manou Molosa

3 Years of Social Media Experience

My Personal Branding on Social Media Platforms

Writing piece about Social Media Marketing

Clients' Digital strategies

Social Media strategy

Social media page customization

Facebook Advertising Campaign

3

4

6

7

14

12

13

11

Clients' Facebook Cover Design

Personal Facebook Cover Design

Social Media Summit & Conference

Social Media Business Card 19

15

16

18

A 360 Social Media Presence

5

+ Active social listener, contributor;

early adopter of social media

Expertise with:

Social Media Marketing

Social Media Strategy

Search Engine Marketing

Content Management

Marketing Communication

Digital Marketing & Branding

Community Management

Some Clients I’ve worked with: Online Marketer/Social Media

Specialist/ Brand Specialist/

Key Speaker

About Manou Molosa

3

A 360 SOCIAL MEDIA PRESENCE

4

+ 3 Years of Social Media Experience Manou Molosa (Sp) (Freelancing): September 2012-Present

created and maintained social networks for personal brands, & companies

created in-depth social media strategies for small and large businesses

created and executed corporate blogs and blog campaigns

Animated social media summits & conferences to teach and involve delegates on the benefits of engaging in social media

RESULT: generated +32% of Likes

MTN AFRICA: February 2012-August 2012

Managed football content via web content management systems Wordpress

Maintained social media pages by creating contents engaging MTN Customers;

Monitored the blogosphere & delivered analysis and insight reports back to the marketing

RESULT: +86% of traffic on MTNFootball Facebook & Twitter

College Campus: February 2011-November 2012

Animated online feedback forum with current and prospective students;

Created & implemented campaigns both on Facebook & Twitter;

RESULT: +76% of Traffic on College Campus Facebook (3210 Likes) 5

+ My Personal Branding on Social Media Platforms

6

Hire Manou

@manoumols

http://pinterest.com/manoumols/pins/

+ Clients' Digital strategies

Description:

A telecommunication company, sponsored soccer by being the official sponsor

of football in Africa.

Type of Work:

Corporate social media positioning and strategy including tactics, marketing

campaigns and monitoring, and content management.

Strategy development of MTN Football social media campaign:

These 4 categories were tailored to MTN based on their needs:

Online Identity Information sharing Experience sharing Advice sharing

Blog

Facebook Fan Page

Twitter account

YouTube channel

Website promotion

Media relations

Advertising

Newsletter signup

Football news

Video diaries

Before/After photos

Friend invite

Share button

Football news and

experiences

Expert

relationship/partners

hips

(MTN FOOTBALL)

7

+ MTN FOOTBALL

BRAND

8

+ Clients’ Digital strategies

Description:

College campus is an education brand of the independent institute of education

which is registered with the department of higher education and training.

Type of Work:

Corporate social media positioning and strategy including tactics, marketing

campaigns and promotion

Strategy development of College Campus social media campaign

These 4 categories were tailored to college campus based on their needs and

business goals

Online Identity Information sharing Experience sharing Advice sharing

Facebook Fan Page

Website promotion

Advertising

Newsletter signup

Registration

College service

Video diaries

Before/After photos

Friend invite

Share button

Education tips

Career advice

(COLLEGE CAMPUS)

9

+ COLLEGE CAMPUS

BRAND

10

+ Social Media strategy

11

Writing Piece about Social Media Marketing

The first aim of any business is to be known amongst their target audience. This is no different for online

businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several

different manners to gain them more customers and business. One such marketing technique is social media

marketing.

Social media is a term that defines marketing that is done via social networks, such as online

communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients.

These sites are used to publicize, make sales, create connections between the business and target market, and to

handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook,

LinkedIn, Flickr, Pinterest, and YouTube.

The three main aspects of social media to marketing are firstly, it creates a buzz and attracts readers with

catchy and impressive messages. This buzz spreads through the Internet through contact between users who in

turn pass it on to their own contacts. Within moments, these messages spread like wild fire.

Another aspect is that it gathers all fans of a brand or company together and allows them to interact with

one another, create an identity and communicate their interest for this brand or set of products. It is also based on

online conversations that cater around the business, and brings together current and potential customers. Their

loyalty would also in turn promote one’s brand and raise awareness amongst other possible clients.

In conclusion, Social media marketing is an addition to personal, small business, corporate, and non-profit

organizations’ integrated marketing communications plan.

Social media has the ability to play a huge hand in this shift of changing the rules of traditional media. 12

+ Social media page customization

13

+ Facebook Advertising Campaign

14

+ Clients’ Facebook Cover Design

15

+ Personal Facebook Cover Design

16

+ Personal Facebook Cover Design

17

Social Media Summit & Conference Conference Highlights

The quickest way to turn people away from your

branding efforts on social media is to come across as

overtly pitching your product or service. If consumers

sense you are interacting with them only to sell them a

product, your social media branding efforts will be

deemed irrelevant–or worse, you may create a backlash

and irreparable damage your brand’s reputation.

Find out:

How to craft content for social media sites that

attract and engages consumers around the

brand;

How to build a strategic plan for content

marketing over social media sites.

How to integrate marketing, advertising and

public relations in a social media campaign.

How to tell effective stories and create content

for social media that drives engagement

transforming the organisation into a content

machine

Nurturing, then incorporating user-generated

content integrating video content

Measuring engagement, sharing and

embedded video

http://slideshare.net/manoumols/developing-engaging-

brand-content-for-social-media-sites

View and download presentation on

18

+ Social Media Business Card

FRONT SIDE

BACK SIDE

19

+ Thank You

This portfolio is also available on SlideShare:

http://slideshare.net/manoumols/digital-marketing-and-social-media-portfolio

Find Manou Molosa also on

http://facebook.com/hiremanou

http://twitter.com/manoumols

http://za.linkedin.com/manoumols

http://slideshare.net/manoumols