Digital Strategy By: Carly Gawronski

Costco: Who Are We?We are a membership warehouse club, dedicated to giving our members the greatest prices on quality.

Campaign Objective• Gain more members• Improve Social Media• Improve SEO

Costco Sales

Target Audience• Gain attention in the younger generation• Improve social media to gain larger target audience

We want members who:• want the most savings• want items in bulk• care about quality and quantity

The Big IdeaSocial Media: Facebook, Instagram and Twitter#CWDEALSANDSTEALS

Facebook: • 1.3 million likes• Posts are often• Responds to customers

Twitter:• 21.5k followers yet has never

tweeted• Increase followers if used

Instagram:• 47.1k followers• Posts weekly

Campaign ToolsSEOs Keywords: Quality products and savings

Ad groups on Google: Advertisements Keywords: Savings, Quality, Long lasting, travel, cars, etc.

http://www.costco.com

Be valued. We promote from within.

Each Warehouse will have their own social media account

Social MediaInstagram, Twitter and Facebook

Using hashtags like #CWDEALSANDSTEALS on the social media and tagging photos, how they feel about products, how the feel about the store, quality of the items they have bought, on great deals and how much they saved.

Campaign Budget: One Year698 warehouses $30,000 for advertising team per warehouse

SEO: $1,600 per month

Pay Per Click (Google): $9,600 per month

Global Social Media (Corporate Level): $250,000

Total Budget Cost: $404,340

Accomplishing Goals KPIs & Analytics

Twitter:• Will begin to tweet• Promote the campaign by using hashtags• Continuous

Facebook:• 1 month to begin creating accounts for each warehouse • Using hashtags to promote campaign• Promote groups at the warehouse and invite to join