Contessa LopezContessa Lopez

Stage One: Discovering Your Niche

Best Tools to use while Best Tools to use while Marketing yourself during a Marketing yourself during a

Job SearchJob Search Be present on social networking sites Write a blog Have a website Join conversations about your industry Become an expert in something Register your name as a domain name Actively network through social media

9%

6%

17%

11%

25%

4%

26%

Stages of Niche MarketingStages of Niche Marketing

Discovering your Niche Building your Niche Network Creating your Niche Marketing Tools Selling your Niche

Presentation Objectives Presentation Objectives

At the end of this training stage At the end of this training stage you will: you will:

1. Understand what Niche positions are2. Recognize what really drives you 3. Be able to describe aspects of your true character4. Identify what you are really smart at5. Become familiar with specialized career tests to assist

those with employment barrier6. Discover possible occupations industries you can

contribute your special talents7. Gain self awareness through a clearer understanding of

yourself.

A special area of demand in a particular organization or industry

The Steps to Discover The Steps to Discover Your NicheYour Niche

Interests, Motivations, Interests, Motivations, Values – What drives Values – What drives you?you?

Interests Motivations Values

Terminal valuesInstrumental values

○ Your Values○ Employers’ Values

Where to discover Where to discover what drives you?what drives you?

Career Interest game Career Key Inventory Self-Directed Search Career Matchmaker Career Forced Choice Exercises

What describes you?

Keirsey Temperament Sorter Humanmetrics (based on Myers Briggs) The Big Five Holland codes Quiz Four Greek Temperaments The Color Career Indicator

What are you good at? Basic skills

Skills that are important for life, not just work Workplace competencies

Skills that effective workers possess and employers desire

Job-related skillsSkills that are specific to a job, occupation, or

industry

Special Career assessment instruments

Wonderlic Barriers to Employment Success Inventory Open Options TSA-SAB Test Work Expectation Profile Adult Career Concerns Inventory (ACCI) - (Career Maturity) The Career Development Inventory (CDI) - (Career Maturity) The Career Maturity Inventory (CMI) - (Career Maturity)

What is your next Position?

Discovering Your Niche~~

1. Understand what drives you

2. Describe your character

3. Identify what you are the smartest in

4. Get help with employment barrier

5. Understand Yourself!

Q & A