Distribution Project

Kacey powell

1/31/12

½ orange

Market Coverage Strategy

Exclusive distribution

• Very expensive rare product

• You can only purchase one from a Ferrari car dealership

Region for Initial Sale of Product

• American and European countries

• Italian made

• Desired car by rich people in the us

Distribution Channel Structure

• Intermediary 1

• Intermediary 2

• Reasons

Manufacturing Plants

• # of Manufacturing plants

• Reason

• Locations of plants

• reasons

Transportation Methods

• Transportation methods used

• reasons

Distribution Plan

Distribution Plan

Legend

Target MarketManufacturing PlantAgentsWholesalersRetailersAirplaneBoatTrainTruck