do you need a chief customer officer: 11 questions
DESCRIPTION
Ask yourself these 11 questions to find out if you need a Chief Customer or Chief Experience Officer. From Jeanne Bliss, Author of the book, 'Chief Customer Officer:TRANSCRIPT
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Do you need a Chief Customer Officer?
Find out:
Answer 11 questions
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
1. There is someone in our company who clarifies what we are to accomplish with customers?
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
2. There is a clear process to drive alignment for what will be accomplished?
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
3. We have a roadmap for the customer work and know where progress will be measured?
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
4. Clear metrics exist for measuring progress which everyone agrees to use?
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
5. There Is Real Clarity of Everyone’s Roles and Responsibilities in Managing Customer Profitability
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
6. People readily participate and care about the customer work?
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
7. Appropriate Resources are allocated to impact those things most important to customers?
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
8. There is an understandable process for people to work together.
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
9. The customer objectives and work are considered attainable.
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
10. A process exists for marketing achievements to customers and internally.
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
11. Recognition and reward is wired to motivate customer work.
YES there is
NO there is not
© All Rights Reserved. 2010 J.Bliss. CustomerBLISS www.CustomerBliss.com
More Resources
Chief Customer Officerby Jeanne Bliss
www.customerbliss.com