don't listen to users, sample their experience!
TRANSCRIPT
DON’T LISTEN
TO USERS
SAMPLE THEIR EXPERIENCE
TOMER SHARON | HEAD OF UX | | @tsharon
NEEDS DIN DEM
O
NEEDS
DIN DEMO
2 YEARS AGO...
200
“WHAT QUESTIONS HAVE YOU ASKED YOURSELF ABOUT YOUR AUDIENCE?”
STRONG NEED
WEAK WANT
RIGHT QUESTIONSWRONG ANSWERS
100s
Leanresearch.co
8
Leanresearch.co
Leanresearch.co
4 WEEKS AGO...
WHY ARE NEEDS MORE
CRITICAL THAN
WANTS?
NEEDS
REMINDER
Download the PACO app: Bit.ly/paco-ios or Bit.ly/paco-play, join and participate the
Lean Startup Conference experiment now!
NEEDS
DIN
DEMO
DIN
EXPERIENCE
SAMPLING
PARTICIPANTS ARE INTERRUPTED SEVERAL TIMES A DAY TO NOTE THEIR EXPERIENCE IN REAL TIME
100
8
3
2,400
1,000
28,000
WHAT PEOPLE WANT TO KNOW
WHAT PEOPLE
SEARCH ON GOOGLE
WHAT TYPE OF A WRITER AM I?
BARACK OBAMA HEIGHT
OPPORTUNITY
PACOBit.ly/paco-ios | Bit.ly/paco-play
1. 2. 3. 4.
GOOGLE NOW
NEEDS DIN
DEMO
demo
NEEDS DIN DEM
O
FINAL THOUGHTS
CURRENT → FUTURE
DON’T LISTEN
TO USERS
OBSERVE & TRACK
BEHAVIOR
FALL IN LOVE WITH
PROBLEMS
“DON’T BELIEVE EVERYTHING YOU SEE ON A POWERPOINT SLIDE.”
- ABE LINCOLN
THANK YOU@tsharon
[I’ll be tweeting 3 resources in a few minutes]
I’M HIRINGINTERACTION DESIGNERSVISUAL DESIGNERSPROTOTYPERSDESIGN RESEARCHERSSERVICE DESIGNERINDUSTRIAL DESIGNERINFORMATION ARCHITECTDATA SCIENTISTDESIGN PRODUCERFILMMAKERDESIGN WRITER@tsharon
I’M HIRINGINTERACTION DESIGNERSVISUAL DESIGNERSPROTOTYPERSDESIGN RESEARCHERSSERVICE DESIGNERINDUSTRIAL DESIGNERINFORMATION ARCHITECTDATA SCIENTISTDESIGN PRODUCERFILMMAKERDESIGN WRITER@tsharon