BECAUSE LIFE IS AN EVENT !
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Table of Contents
INTRODUCTION 3
WHAT WE DO 4
PUBLIC CELEBRATIONS AND EVENTS 5
NATIONAL & ANNUAL EVENTS 6
STREET PARADES 8
MEDIA CONFERENCES 9
CORPORATE PROMOTIONS 10
SIGNAGE 11
CUSTOM PRODUCTION 12
CUSTOM SIGNAGE PRODUCTION 13
SPECIALISED EQUIPMENT TRANSPORTATION 14
LOGISTICS AND WAREHOUSE MANAGEMENT 15
OVERVIEW OF CLIENTS 16
OVERVIEW OF RECENT EVENTS 17
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Introduction
Sold Out National Event Management (Sold Out) is an established total event delivery organisation, which
has been specialising in concept proposal, event development, implementation, production and oversee of
all components of corporate, charity, community, government, promotional and sporting events, both
internationally and throughout Australia for 21 years!.
Sold Out's expertise, creativity, national and international resources provide a comprehensive service for
every client.
Sold Out creates events for Australia's largest corporations and national sporting associations consisting of
brands such as:
Sold Out has coordinated aspects of the largest events experienced in Australia, such as the Sydney 2000
Olympic Games, A1 Grand Prix and 2006 & 2012 World Surf Life Saving Championships, not to mention
the Australian Olympic Team 'Welcome Home' Celebrations since the 1996 Atlanta Olympic Games. Sold
Out was also instrumental in the realisation of the Sydney Christmas Parades.
Internationally our knowledge base includes the look and feel of the 2004 Salt Lake Winter Olympic and
Paralympic Games, the South Pacific Games in Fiji, Superyacht Management throughout Europe and the
Caribbean and high profile VIP celebrations.
Sold Out is an organised, experienced and efficient resource for every client with a hands on, “turn-key”
approach to assisting and delivering various aspects of any event when and where required.
The team at Sold Out welcome the opportunity to discuss your requirements and are ready to create an
event that will provide a stand out marketing, fundraising, engaging and wide reaching advantage for your
company or organisation.
Left: Blackmores Sydney Running Festival 1999-2013 Centre: Floriade 2008-2014 Right: City of Sydney ‘City Farm’ Launch 2012
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What we do
Sold Out is committed to ensuring the overall success of every event through proven World’s Best Practise
which consistently provide safe operational management plans and environments.
Overview of services available from Sold Out include:
Comprehensive event management and consultancy
Conceptual development, strategic planning, operations, applications, permits and reporting
Coordination of all on-site equipment, set up, engineering certificates
Scheduling, bump in/out, event timings, runsheets and action lists
Management Plans - Risk, WHS, Traffic, Crowd Control
Site layout, look and way finding elements
Workforce roster and deployment
Volunteer Management
Safety Audits and Inspections
Signage solutions: design, production, installation, logistics, maintenance and storage
Production of promotional materials and give aways
Media, VIP, Competitor, Delegate management and liaison
Stakeholder management
Event logistics and freight management
Bespoke luxury and personel management
Sold Out's versatility and emphasis on understanding and facilitating our client's unique requirements is
evident through client and stakeholder satisfaction, repeat business, referals and our 21 year-strong
working relationships that continuing to evolve and expand.
“Sold Out are an exceptional, professional and enterprising team that never fail to impress!”
Gold Coast 2018 Commonwealth Games™ Games Launch Program and Emblem Unveil -Gold Coast 2013
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Public Celebrations and Events
Sold Out has been involved in developing the “Look & Feel of the Games”: design, production, installation,
maintenance and removal of 'Look & Wayfinding' elements for Olympic and Commonwealth Games and
International Sporting Bodies for world-class events. As such, Sold Out has a strong and proud relationship
with the Australian Olympic movement, since 1996
Working with clients, organising committees and venue management teams, Sold Out helped to create and
maintain guidelines, controlling production schedules, deadlines and sponsorship leveraging, Sold Out is
always within brand, commercial, venue and occupational health and safety guidelines.
Our expertise of the “Look & Feel” includes:
Recommending suitable signage elements for indoor & outdoor venues, including; design, size
and cost effective solutions
Artwork and manufacture of Sponsor and way-finding signage elements
Installation, maintenance and removal of signage elements
Supply and coordination of large, professional workforces
Previous events include:
1996-2012: Australian Olympic Team National Welcome Home Celebrations 2007: FINA World Swimming Championships in Melbourne Australia 2006 & 2012: World Life Saving Championships, Australia 2006 & 2007: A1 Grand Prix of Nations in Sydney Australia 2004: DHL Asia Pacific Lifesaving Challenge, Japan 2002: Winter Olympic & Paralympic Games in Salt Lake City USA 2002: Commonwealth Games, Manchester UK 2003: South Pacific Games in Suva Fiji 2000: Olympic & Paralympic Games in Sydney Australia
Federation Square, Melbourne 2012 “Welcome Home Celebration”
Sydney Town Hall, 2012 Australian Welcome Home Celebration
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National & Annual Events
Sold Out is behind major sporting events and unique experiences that require controlled schedules and
arenas. Staging every event presents many challenges with exposure to external influences and
expectations of integrated logistics, stakholders, contractors, sponsors, competitors and spectators.
Our company humbly represents 21 successful years of troubleshooting through effective planning and
seamless implemention of solutions for every event to thrive in the natural environment, ensuring athletes,
VIP’s, sponsors, media and spectators are all provided with a safe and accessible venue, showcasing
world’s best practises.
Sold Out's responsibilites include; total event management and delivery;liaising and leveraging with all
venues and stakeholders; site preparations and management; collateral warehousing and logistics; supply
of experienced event personnel both nationally and Internationally across multiple venues simultaneously.
Some of our recent annual events include:
1996-2014: Swimming Australia Events - Australian Swimming Championships, Age Championships, Short Course Championships and Open Water Championships 1998-2014: Australian Surf Life Saving Championships 2003-2014/15: Kellogg's Nutri-Grain IronMan Series 2003-2014: Christmas Party, Endeavour Energy: (Formerly Integral Energy) 2003-2014: Australia Day Events, Endeavour Energy: (Formerly Integral Energy) 2008-2014: Floriade, Events ACT 2009-2014: Variety Children’s Charity “Santa Fun Run” 2010-2014: Cooks River Fun Run, Strathfield Council 2011-2014: Australia Day “Citizenship Ceremony”, Strathfield Council 1999-2013: Blackmores Sydney Running Festival (Sydney Marathon) 2008-2014: Coolangatta Gold 2010-2014: Chinese New Year Celebrations, City of Sydney 2011-2014: Christmas Carols, Strathfield Council 2012-2014: Art & About, City of Sydney 2013 - 2014: Garage Sale Trail, City of Sydney 2009-2014: Annual General Meeting, Blackmores 2010-2012: Ride to Work Breakfast, City of Sydney 2011-2012: Deckchairs in the Squares, City of Sydney
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Top: Australian Surf Lifesaving Championships Centre: Blackmores Sydney Running Festival Bottom: Variety Santa Fun Run
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Street Parades
Sold Out has been instrumental in planning and managing
a large number of activities in the public domain over the
past 20 years. Most notably were the 2007 and 2008
Sydney Christmas Parades, the 1996 – 2012 (inclusive)
respective Australian Olympic Team “Welcome Home
Celebrations”, held in every Australian Capital City, over a
ten day period, incorporating 24 events continuously.
The logistical, operational and overall scheduling involved
in managing, leveraging and coordinating numerous
stakeholders and sponsors around Australia. An enormous
task that Sold Out's expertise encompases, including:
Liaison with organising committees and sponsors
Liaison with the Government Departments in each
State: Department of Premier & Cabinet, City
Council, Lord Mayor's Office, City Special Events
Teams, Public Transport Organisations, Police
Department, Emergency Services, Television and
Radio networks
Design, coordination and management of parade
format and entertainment
Multi-Agency site inspections
Venue bookings
Compiling & implementing run sheets
Public notification and invitations
Coordination of volunteer staff
Coordination of parade participants
Liaison with contractors and security staff
Coordination of MC's and protocol
Design and supply of staff uniforms and tour
accessories
Design and supply of event and directional
signage
Travel arrangements
Top: Sydney Christmas Parade 2
nd - Bottom: 2012 Australian Olympic Team, “Welcome
Home Parade” Sydney
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Media Conferences
Media conferences and press launches are fundamental components to promoting a brand, event or
personality. They require a specific event format to ensure that key messages are communicated to the
target audience, via an ever discerning media.
Sold Out regularly coordinates national media conferences and press launches and takes care of liaising
with venues, providing and briefing MC’s / Hosts and supply’s all necessary audio and visual equipment.
Sold Out have organised launches for many organisations
including:
Gold Coast 2018 Commonwealth Games™
Speedo- Fast Skins II Launch & Fashion Shows
Bondi Surf Club - 100 year Anniversary Launch
Swimming Australia - various media launches inc:
lan Thorpe's retirement media announcement etc
Swimming Australia “GO Swim” launch
Top: Ian Thorpe Foundation of Youth Centre: Virgin Money Launch
Bottom: Sydney City Parks 21st Birthday
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Corporate Promotions
Sold Out manage bespoke corporate identity programs meeting any organisation's objectives. These
objectives may include:
To build brand awareness
To build community connection and engagement
Employee engagement
Environmental sustainability
Celebrating an anniversary
Create new customer and business opportunities
From a national travelling convoy of branded promotional vehicles, to a community based event in regional
centres or a global sponsorship leveraging program, Sold Out has the experience to exceed your KPI’s,
whilst being respectful of your budgetary requirments.
Our experience includes:
Comprehensive management of the Carlton United V8 Road Train,which travelled to each round of
the V8 series (2003-2006 inc.), transporting four V8 Challenge Cars on board. This four year
program saw Sold Out hosting Victoria Bitter promo activities at each round including the “VB
Challenge” and implementing a 'Drive Day' format for Carlton United Beverages corporate guests
and professional drivers.
National Australia Bank 150 Tour; Sold Out managed vehicle construction and branding,
customisation and overall logistical directorship of the semi-trailer and it’s accompanying vehicles
around 80 rural and metropolitan locations across Australia. At each event, Sold Out was
responsible for community and private sector events and corporate functions.
Global 2007/2008 BHP Billiton Beijing Olympics Sponsorship Leverage Program - A global
program of events aimed at promoting BHP, and Olympic ideals, through interactive corporate and
community days. This included engaging the community, staff, stakeholders and clients with a
range of sport based activities at BHP Billiton mines around the world. Sold Out managed these
event days in South Africa, Mozambique, Suriname, Groote Eylandt, Beijing and numerous rural
locations throughout Australia.
Below: National Australia Bank 150 Tour Left: Mens Health Urbanathlon 2012
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Signage
Sold Out are specialists in signage design, production and supply. We provide specific recommendations,
innovation, installation, maintainance and removel of all types of signage across a wide variety of events.
When selecting the signs for your event, Sold Out considers:
Event type and suitability of signs
Life expectancy and durability of the signs
Sponsor's expectations, legacy of items
Indoor or outdoor use and/or climate conditions
Size restrictions vs. space available
Fixing mechanisms and possible locational restrictions
Third party usage, including instructions and training
Materials to be used
Budget restrictions
Signage purpose
Troubleshooting
Logistics and warehouse solutions for future events
Wayfinding and directional signage is an important aspect of any event. It ensures spectators, general
public, athletes, officials, emergency services and volunteers are able to “find their way” easily. These signs
identify restricted areas, spectator areas, media, medical, services and information booths and can be
modified for indoor or outdoor use.
Sold Out can advise size, type, colour, layout and placement of signage and produce, install and remove
these compnents for your event. Vehicle signage for an event is another very effective form of
identification and Sold Out can supply you with vehicle magnets or decals with the event logo and vehicle
status.
Left: Blackmore’s Sydney Running Festival
Right: Australian Swimming Championships
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Custom Production
A-frames
Bunting
Corflute signs
Flags
Flying Banners – Feathers
Flying
Banners - Teardrops
Freestanding backdrop kits
Inflatables
Marquees
Vinyl Banners
Fence Mesh Fabric
Custom made signs
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Custom Signage Production
Weblock Conference Displays
Floor Matting
Custom designed Displays
Sign Writing – onto existing structures.
Facia Signage – Building externals
Billboards
Structural frames with Signage – Gantries, Information Boards
Stage and Podium Signage
Novelty Cheques
Helicopter Flags
In Pool Banners
Vehicle Branding
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Specialised Equipment Transportation
Sold Out has developed an industry leading equipment transportation solution tailored to the efficient, safe
and timely delivery of professional sporting equipment nation wide.
The movement of specialised and professional sporting equipment between events and competitions
around Australia has traditionally been complicated and costly problem for many of our clients. Sold Out
has simplified this issue by developing a single point, door to door delivery service.
Our fully insulated transport vehicle is custom fit with removable racks specifically designed to safely
deliver surf skis, boards and other equipment any where in Australia and was recently utilised to transport
the complete professional surf ski and board equipment cache to all corners of the country for the nation
wide 2013/14 Kelloggs Iron Man Series.
The racks can be removed or moved to suit different types of equipment and even taken from the truck and
used as ski and board racking in the event arena in places such as on the beach.
Sold Out National Event Management is dedicated to finding the best transport solution to suit our clients
individual needs and deliver the countries highest level of nation wide specialised sporting equipment
transportation.
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Logistics and Warehouse Management
Sold Out has an established Warehouse Management Team with several facilities that provide
comprehensive solutions for the storage, inventorisation, cleaning, maintenance and distribution of event
equipment and signage. Sold Out can offer you long or short-term storage options, in conjunction with our
project managers, so that Sold Out are in the ideal position to pack, freight, install and return your signs
from your next event.
All your items are kept in secure and accessible warehouses owned and operated by Sold Out who can
provide you with consistent updates on your stock.
At the conclusion of an event all signage and/or items are cleaned and re-stored until next required. Sold
Out will provide you with feedback on the condition of your items and advise when it should be updated,
repaired or replaced.
At present, Sold Out provides storage and event signage management for Telstra, Men’s Health, News
Limited, Endeavour Energy, Surf Life Saving Australia, Kellogg’s Nutri-Grain, Swimming Australia, Athletics
Australia, Blackmores, Suncorp and many more.
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Overview of Clients
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Overview of Recent Events
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Head Office:
+61 2 9542 7255
Offices: Nationwide
@SoldOut_Events
www.soldout.com.au
/Sold-Out-National-Event-Management
@SoldOut_Events
