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B R A N D I D E N T I T Y G U I D E L I N E S
H a b i t 2 0 1 8 _ V . 0 . 1
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01 02 03 0405 0607
About
Symbol recipe
Logo structure
Color family
Contrast
Gradient
Typeface
Index
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Habit aggregates and analyzes data from IoT devices, smart phones, and contextual data sources to extract consumer insights which enable data-driven decision making
AboutB R A N D I D E N T I T Y G U I D E L I N E S01
10:00 a
8:00 a
7:30 a
Dog Walker
Aggressive Driver
Healthy Biker
Part-time Worker
Smoking Habit
Social Activity
Data Analytics
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4ºColor( sunny )2ºShapeThen we inflated the letterand removed the excess
3ºAngle
60
After that we discovered how can a “habit” create a perfect angle!?
Symbol recipe
B R A N D I D E N T I T Y G U I D E L I N E S02
1ºLetter
HH A B I T
We started to split surgically the letter “H” of Habit word
Finally, the Sun gives us the opportunity to have our daily habits, so we take a little swatch of him
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Logo structure
60
h3xh
B R A N D I D E N T I T Y G U I D E L I N E S03
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Da
rk B
lue
Grey
50%
30%
Color family
B R A N D I D E N T I T Y G U I D E L I N E S04
# 1 d 1 f 4 9
# 5 9 5 d 9 5
# c 1 c 4 d 9
# 7 4 7 9 a 6Secondary Color
Sun
ny
# f f d 1 5 0
# f f e a b 3
# f f d d 8 2# f f b c 1 3Primary Color
300
200
100
700
# f 0 f 1 f 4700
# 7 e 8 a a 0500
500
100
# c 0 c 6 d 1Grey Color
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Contrastlogo
BG_White BG_Dark Blue
BG_Grey_700 BG_Sunny
B R A N D I D E N T I T Y G U I D E L I N E S05
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#ffbc13
30% of #ffbc13
#1d1f49
40% of #1d1f49
B R A N D I D E N T I T Y G U I D E L I N E S06
Gradientvariation
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Typeface Poppins family
Roboto fami ly
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz
Headers
Text
B R A N D I D E N T I T Y G U I D E L I N E S07
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Thank you2 0 1 8 _ V . 0 . 1