B R A N D I D E N T I T Y G U I D E L I N E S

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About

Symbol recipe

Logo structure

Color family

Contrast

Gradient

Typeface

Index

Habit aggregates and analyzes data from IoT devices, smart phones, and contextual data sources to extract consumer insights which enable data-driven decision making

AboutB R A N D I D E N T I T Y G U I D E L I N E S01

10:00 a

8:00 a

7:30 a

Dog Walker

Aggressive Driver

Healthy Biker

Part-time Worker

Smoking Habit

Social Activity

Data Analytics

4ºColor( sunny )2ºShapeThen we inflated the letterand removed the excess

3ºAngle

60

After that we discovered how can a “habit” create a perfect angle!?

Symbol recipe

B R A N D I D E N T I T Y G U I D E L I N E S02

1ºLetter

HH A B I T

We started to split surgically the letter “H” of Habit word

Finally, the Sun gives us the opportunity to have our daily habits, so we take a little swatch of him

Logo structure

60

h3xh

B R A N D I D E N T I T Y G U I D E L I N E S03

Da

rk B

lue

Grey

50%

30%

Color family

B R A N D I D E N T I T Y G U I D E L I N E S04

# 1 d 1 f 4 9

# 5 9 5 d 9 5

# c 1 c 4 d 9

# 7 4 7 9 a 6Secondary Color

Sun

ny

# f f d 1 5 0

# f f e a b 3

# f f d d 8 2# f f b c 1 3Primary Color

300

200

100

700

# f 0 f 1 f 4700

# 7 e 8 a a 0500

500

100

# c 0 c 6 d 1Grey Color

Contrastlogo

BG_White BG_Dark Blue

BG_Grey_700 BG_Sunny

B R A N D I D E N T I T Y G U I D E L I N E S05

#ffbc13

30% of #ffbc13

#1d1f49

40% of #1d1f49

B R A N D I D E N T I T Y G U I D E L I N E S06

Gradientvariation

Typeface Poppins family

Roboto fami ly

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz

Headers

Text

B R A N D I D E N T I T Y G U I D E L I N E S07

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