CONVINCE MEBuilding Relationships with Influencers and Brand Advocates By Mannix Pabalan

Digital Influencers Summit January 26, 2013 Thunderbird, La Union

THE BIGGEST CONVINCING FACTOR

CREATES IMMEDIATE AFFIRMATION …

► Family► Friends► Colleagues► Celebrities ► Personal Experience

YOUR KEY TO OPEN DOORS FOR BRAND ADVOCATES

► What is your Product?► Your product should be worth the try! ► Your SERVICE should be 101%

BRAND INFLUENCER AND ADVOCATES

► Brand Influencers are those people who has personal ties with a person be it a friend, colleague or acquaintance physically or virtually

► Brand Advocates are those experienced individual (sometimes compensated) on a particular product professionally engaged to give instant credibility…

No Hard selling …

HOW DO YOU FIND THEM???

WHAT NOW?

► Engage them► Take care of them

► Meet them offline► Social event► Welcome them

WHY ARE THEY IMPORTANT

brand advocates:• make up about 1% of a brand's active social connections and 0.1% of the total social participants• push up to 5% of a brand's social insights• Brand advocates are responsible for about 8% of company signal 'echoes'• begin about 8% of all brand-related discussions

CUTTING EDGE

►People will follow for a good cause …

JUST A #DIGITAL CLIK AWAY!

Looking forward to be working with the influencers among you!