Deconstruction of Marina and The Diamonds – How to be a

heartbreaker

This wide angle long shot shows the female artist in the foreground with six men behind her stood in very provocative positions underneath the shower. This immediately grabs the audience’s attentions as women would love to be the artist surrounded by well groomed men with good physiques and males would love to be able to seduce a women of the artists calibre. There are no lyrics at this point it is just the music, we have just seen lots of close ups of the males bodies when we cut to this shot in which we see the artist move across the screen before it cuts to a close up shot of her face and she starts to sing. This shows that she is the artist it also links in with Goodwin's theory of connecting with the audience as throughout there are lots of extreme close ups in which she is singing to the camera which makes the record label happy as it is advertising herself. Within this shot we see her first outfit. It is conventional of the pop genre for the artist to be shown in lots of different locations in lots of different outfits. This conveys how the artist is social and fashionable giving them more reason to be liked. This also gives her fans a chance to emulate her style which in turn gives magazines etc. a chance to give an audience the option to find and buy the outfit she owns. This is appealing for an audience as it gives them a chance to be more like her then just listening to her music and copying her hairstyle etc.

Within this close up two shot we see the artists flawless makeup and hair. We see that her hair is shiny without a hair out of place. The lyrics at this point areRule number twoFor this she is giving rules on how to be a heart breaker which is suggested through her flirty attitude conveyed by the fact that she isn't actually kissing the male in the shot. We can see from the way the male is looking at her that he is filled within passion and lust for the artist however from also seeing the previous shots we can tell that she isn’t that into the male as he tries to kiss her and she is busy on her phone, this conveys the title of the song and the personality to go with it. From this shot we can see that the hair band within her hair is becoming a trait throughout the video. From this shot we can see that the male is slightly ginger with a small bit of stubble which is different from the other men in the shower shot which conveys that she doesn’t have a type giving any men a chance to get her.

This medium close up shows again another location. Within this one it looks a lot more casual and comfortable with big stylish sofa cushions that match the interior décor of the sofa itself and the quaint detail on the windows. The windows aren't see-through which adds a mystery to the room as well as out side, as at a glance we see shadows however when we look closer we see that they are plants. The furniture and the accessories within the shot are stylish giving an audience an idea of her home life as it is shown to the inside of a house. This along with the artists different outfits gives a chance for the audience to have the same things that she does which again gives them more of a chance to be like her. Her outfit for this scene is a lot more casual as she is in a big baggy jumper however from the contrasting colours and patters it is shown to be fashionable and stylish on the other hand as this jumper is very concealing she is wearing a plain skirt to show her leg meaning that she still has some sex appeal. The jumper could also be the males jumper as he is not wearing one because of the fact that it is over sized. This again puts the male in his place as he has given her his jumper instead of wearing it himself. Again in this shot we see another coloured ribbon in her hair which again coordinates with her outfit. We can also see the shape of a hear on her cheek which makes the audience question wither or not it is a tattoo or not. This gives her a USP as is its something that her audience can recognise. The lyrics for this shot is This is how to beShe is looking at the male within the shot whilst he paints her nails for her which connotes that she is more in control of the relationship then he is which in turn gives a positive view of women as it shows that they are not just sex objects. She is converting the stereotype of women as she is in charge of the male on the other hand she is shows as being sexy and in need of a man with each shot with a different man. The male in this shot is again different to the previous ones, her is more tanned with dark hair and a big beard. He looks as if he is enjoying the task of painting her nails.

In this shot we see that artist walking towards the camera which again is addressing the audience but however seems more engaging as it seems as if she is walking specifically to you. Within this wide angle shot we see a plain white tile background which makes the artist stand out more especially as she is in a black leather jacket with a leather skirt which again gives her sex appeal and also gives her a trendy and edgy feel which is contrasting to the sexy and casual looks of previous shots. This shows that she has many looks giving her a bigger appeal to the audience. This look goes with the fact she is at a gas station with a very stylish car, it gives her a biker look. The back ground wall looks like the walls of the shower linking back to the beginning of the song. The ribbon in her hair gives her out fit a bit more colour which makes it more appealing to the eye of the audience. There are no lyrics at this part of the song however when we later have a clips of her at the gas station with another male we hear “Say good bye” as she is waving good bye, this gives us a visual to go with the lyrics. As well as “Leave him wanting more” which also links back in with the title as she is walking away from the male.

Within this close up shot we see the artist laying down with a male of African ethnicity which conveys that she is interested in males of any race. She is again with a ribbon in her hair however in a different colour along with this she has a heart on her face this is shown very clearly in this last shot reinforcing her USP. This is a very intimate scene in which the artist is laying on top of the male, this is exaggerated as they are laying on what seems to be a bed. On the other hand as the back ground is white and so are the supposed bed sheets it implies an innocence to the twos relationship. The lyrics at this point are “At least I think I do” which is followed form “I love you” this conveys the title of the whole song, implying that she is a heartbreaker. At the end of the video as the song fades out the artist starts laughing which is a stereotypical thing to do at the end of a pop video and connotes that they have had fun throughout the whole time in creating the video.