Download - Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Rebecca Marani
Boston Interactive Marketing Strategy
Marketing Strategy = Audience + Objectives
User-Centered Design Know Your Audience
Enterprise-Wide CMS
Create Value Interactivity & Dynamic Content
Calls To Action
Integrated Social Media
Mobile
In Short..
• Know your audiences
• Listen
• Be where your audiences are
• Create value not content
• Build a digital ecosystem
• Be differently you
Brett Truka, Director of Sales [email protected] 720.480.6602
Engaging Prospective Students with Campus Maps
1
About Us
Boulder, Colorado based
2
CampusBird Map Manager
simple management
mobile ready
multimedia
IT friendly
3
3D models
software development
Atlas & CampusBird
Renderings
applied tools
Street View 4
Growing Client Base
Custom Mapping Dial Up Broadband JavaScript API’s Mobility Cloud
The Map Experience
6
Maps and Content
Denver and Boulder, Colorado based
Rand McNally Incorporate Photography at ‘every turn’…when?
7
Denver and Boulder, Colorado based
W.P. Budd's map of the Trinity College, 1902
The Map Experience: 2-D College
8
Denver and Boulder, Colorado based
The Map Experience: 2-D College
9
Maps Evolution and Schools
Denver and Boulder, Colorado based
10
The Map Experience: Today
Denver and Boulder, Colorado based
11
What’s in a Campus Map?
12
Word Clouds for Maps and Home
Denver and Boulder, Colorado based
http://duke.edu
http://maps.duke.edu
Word cloud courtesy Tag Crowd 13
Brand, Audience, Community, Information, Reputation
Maps Represent the Brand
14
Integrated data streams and rich map-based content (client generated and/or 3rd party)
Extensible to other media including mobile and print formats
Compelling, clear and easily understood end-user experience considering the experience is the product
Map Platform: 3 Strategic Themes
Theme 1: Data Integration
16
Theme 1: Data Integration
17
Applicants
Denver and Boulder, Colorado based
Students
Commerce
Alumni
X-institution
Community
Your-school.edu
Theme 1: In the Cloud
18
19
Theme 2: Extensibility
Theme 3: Intuitive UI
20
Social Features and Shareability
21
Social Features and Shareability
22
Social Features and Shareability
23
Geo-specific search is up
Of visitors to Duke’s website end up on the campus map
of research cycle
Campus Map Trends
24
Denver and Boulder, Colorado based
Create Your Map Experience
25
Denver and Boulder, Colorado based
Create Your Map Experience
26
