Executive Branding Implementation - Virtual Workforce
John P. Davern, Jr., MBAExecutive Next Practices Institute
Next Practice – Virtual Assistant Case Study
Company Level•Business Process Outsourcing (Customer Service, Tech Support, IT, Sales/Telemarketing, Accounting, Data Entry, Programming, HR, Payroll, Recruiting, Training, etc.)
•Web/Graphics Design (website, business cards, brochures, etc.)
•Reputation Management (review monitoring, news monitoring, etc.)
• Digital Marketing (SEO, Social Media Marketing, Ghostwriting, Creative Content, Articles, Press Releases, Blogging, Videos, etc.)
• Leadership Support (Powerpoint Presentations, research, executive/admin assistant, editing, translation, data or financial analysis, transcription, calendar/email management, etc.)
• Executive Branding (Authority Marketing/Social Media)
Executive Level
• Executive/Personal Brand (Authority Marketing/Social Media)
• Social Media/Marketing (FB, Twitter, LinkedIn, Youtube, Slideshare, Google+, etc.)
• Leadership Support (Powerpoint Presentations, research, executive summary, executive/admin assistant, white papers, travel arrangements, bookkeeping, bills, calendar/email management, appointment setting, personal tasks, transcription, etc.)
Advantages of Working with a Virtual Assistant
Next Practice – Virtual Assistant Case Study
Client Objectives•Executive BrandingUpdate/redo personal blog site to make it more user-friendly, engaging, and communicate message more clearly; maintain blog with creative content to further establish as a thought leader and expert in field
•Social MediaUtilize social media to promote traffic to ENP Institute for event registrations and increase social influence & social currency (valuable digital content)
•Leadership SupportAssist Scott Hamilton in time consuming task of researching upcoming speaking engagements
Scott HamiltonExecutive Next Practices, CEO
Next Practice – Virtual Assistant Case Study
Executive Branding – Blog Site (Before)
Objective: Redesign to make more user-friendly, re-brand as Scott Hamilton Next
Next Practice – Virtual Assistant Case Study
Executive Branding – Blog Site (After)
Created new logo, added new tag line, call to action, social icons, newsletter opt-in with iContact integration, rotating testimonials (social proof), Twitter plugin, etc.
Next Practice – Virtual Assistant Case Study
Executive Branding – Facebook (before/after)
Redesigned social medial accounts for consistency in re-brand with Scott Hamilton Next & Next Thoughts (logo, tag line)
Next Practice – Virtual Assistant Case Study
Executive Branding – Twitter (before/after)
Redesigned social medial accounts for consistency in re-brand with Scott Hamilton Next & Next Thoughts (logo, tag line)
Next Practice – Virtual Assistant Case Study
Social MediaPromote ENP Institute events & Scott Hamilton speaking engagements
Next Practice – Virtual Assistant Case Study
Social Media / NewsletterPromote ENP Institute events & Scott Hamilton speaking engagements
Marketing for April 4, 2014 Event on ENPI Facebook Page & Newsletter
Update blog site & social media accounts, upload contacts to iContact, create newsletter template and email newsletter to contacts
Next Practice – Virtual Assistant Case Study
Social MediaPromote ENP Institute events & Scott Hamilton speaking engagements
Join applicable LinkedIn Groups and post event details
Next Practice – Virtual Assistant Case Study
Leadership Support
Virtual Assistant (VA) assists Scott Hamilton in time consuming task of researching upcoming speaking engagements
Next Practice – Virtual Assistant Case Study
Leadership Support
VA checks to see if the Call for Speakers is still open, gathers the name, date, location, deadline, how to apply and other important details in a master tracker
sent via excel or shared on googledrive or dropbox with client.
Next Practice – Virtual Assistant Case Study
Additional Examples – Executive Bio / Forum Participation
VA creates executive bio/summary for client LinkedIn profile based on resume & strategically joins and/or creates LinkedIn groups consistent with client’s
interests/brand, posting pre-approved comments/ideas/news on client’s behalf
Next Practice – Virtual Assistant Case Study
Assist in branding client as authority in his/her field
Authority Marketing: VA announces clients attendance and/or speaking engagements at key events in LinkedIn/social media and also creates press
releases (PRWeb.com) showing active participation in area of expertise/brand
Next Practice – Virtual Assistant Case Study
Additional Examples – Maintain Blog & Newsletter
VA helps research and create content for blog & newsletter (edited and approved by client) to build following and engage/connect with audience
For Questions and Additional Information:
John Davern, President & CEO
Virtual Assistant Talent, LLC
3984 Washington Blvd, Ste. 110
Fremont, CA 94538
Office: 510-400-8006
Toll-Free: 1-866-596-9041
Email: [email protected]
LinkedIn.com/in/johnpdavern
Facebook.com/hirevirtualassistant
Twitter.com/hire_a_virtual
VirtualAssistantTalent.com
