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How Wellness Has Changed Travel Airports | Airlines | Lodging
Boos$ng Customer Loyalty & Brand Equity
Presented by: Camille Hoheb
Wellness Tourism Worldwide Wellness Travel Journal
Copyright 2015
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Consumer demand
Changes made by top
brands
Wellness Travel Trends & Themes
Examples during the travel cycle
Wellness as a brand
boosCng, loyalty building, revenue increaser
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Wellness is Everywhere in Travel
Airplanes
Airports
Cruise Lines
Lodging
Food
DesCnaCons
Leisure
Business
Travel Agents
Tour Operators
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Travel Professional Insights
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Consumer Travel Demands
ConnecCvity
Time well spent
Choices & Control
Healthy Lifestyle on the Road
Sense of Place
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Branding Lifestyle Travel
• Engagement • Loyalty
• Design
• Food • Local Cultural
• AspiraConal • InspiraConal • Valued
Lifestyle Messaging
Brand Building
Products Across Sectors
Customer
• Social Media • Influencers • Content MarkeCng • Events
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WTW’s 2013-‐14 Forecast Top Wellness Travel Trends
Wellness Takes Flight Health Focused Hotels Sleep at the Forefront Breaking Bread with Wellness Travel Mind MaYers ReconnecCng through Nature La Loca Vita Digital Detox + 11 Others (info available at www.wellnesstourismworldwide.com)
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Wellness: An Approach to Living
Passenger Comfort / Guest
Experience
Food
Movement
Sleep
Environment
Mind/Body
Culture
ConnecCon
Copyright 2015
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Key Word: “Wellness” in U.S. MarkeCng
Where Wellness is Built In • Even Hotels
Opening A World of Well-‐Being • WesCn
Relax. Refresh. Rejuvenate • StayWell at the MGM Grand
Live Well • Trump Wellness at Trump Hotels
Copyright 2015
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Dreamscape MarkeCng
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Airlines: MarkeCng Cues from Hospitality
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Design, Art & Culture In Travel
Airports
Architecture
Landscaping & Waterfalls
Local ArCsts
Cultural Experiences
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Wellness in Airports: Food Airport Food
Healthy Choices
DIY
Red Guide
Community
M-‐apps, & RaCngs
Copyright 2015
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Wellness in Airlines: Food Airline Food
86
Sky Chef
Red Guide
Theater
Galley
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Wellness in Hotels: Food Lodging
Local & Organic
DIY
Medicine
Guilt free
Healthy Mini
EducaCon
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Wellness in Airports: Mind/Body Airports
Yoga
W. Paths
Paws
Gardens
Art/ Architecture
Spas
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Wellness in Airlines: Mind/Body
Airlines
Info
Entertainment
Technology
Signature
Copyright 2015
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Wellness in Lodging: Mind/Body Lodging
Mindful
Fitness Your Way
Social
Nature
ProducCve
Balanced
Copyright 2015
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Wellness in Airports: Sleep
Airports
Private
Public
Hotels
Copyright 2015
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Wellness in Hotels: Sleep Lodging
MaYress, Linens & Pillow
Menu
LighCng & Black Outs
Sound
Aromatherapy & Bath
AnC-‐Jet Lag & Spa
Health PromoCon
Copyright 2015
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Wellness in Airlines: Sleep
Airlines Beds,
Bedding & Butlers
Blues & Sun
Food
Wearable Tech
Breathing
Copyright 2015
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Monitoring Well-‐Being in Real Time
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WELLNESS TOURISM WORLDWIDE Facebook.com/WellnessTourismWorldwide @WTWTweets
www.wellnesstourismworldwide.com
Danke/Thank You
Special Thanks
Airports: LAX, ORD, FRA, SEA, and many
others
Airlines: Delta, BA, TK, JAL, ANA, VIR, QTR and many others
Photography used with permission
Copyright 2015