Download - John Dobrowolski - SCVNGR
The Game Layer On the WorldAnd How Brands Can Capitalize
John DobrowolskiVP & Brand Alchemist
Leverage powerful trends
A powerful medium
Biggest entertainment launch ever?
First day sales of $401.6MM!!!
64 million monthly active uniques
Average player? 48 year old female
Universal appeal
The power of fun
Current game layer
New game layer
Land
Building
Game
Appointment dynamics
appointment dynamic. ə-’póint-mənt: a dynamic in which to succeed, one must return at a predefined time to take a predetermined action. Appointment dynamics are often deeply related to interval based reward schedules or avoidance dynamics.
Appointment dynamics
Appointment dynamics
Influence and status
influence. status. ‘stā-təs. : the ability of one player to influence another players actions through some form of social or game related pressure. Generally linked to status – rewarding progress of a player with a visualization and proclamation of their achievement.
“oooh, shiny”
Influence and status
Status and influence
“oooh, black”
Actualization
actualization. ,ak-ch(ə-w)ə-lə-ˈzā-shən: the juxtaposition of an idealized reality and an actual reality presented alongside incremental and clearly apparent steps to merge the two realities.
Actualization
virality. vocalization.: the concept that the growth of anything can be transmitted through social networks, social graphs, gifting, invites or other requirements engineered into the game that engenders more users to sign up. Vocalization is turning silent players into loud ones.
Virality and vocalization
Virality and vocalizationwww.inception.scvngr.com
Creation vs. collection