Download - Midwest UX Mobile Workshop 2012
A mobile app ideation workshop
DESIGNING FOR SOCIAL INNOVATION
[email protected] @haigarmen
Sunday, 3 June, 12
BUT FIRST,
A BIT ABOUT ME
Professor of DesignEmily Carr University of Art + Design
Founder & Creative DirectorLift Studios - Interaction Design Agency
Studied
Architecture,Jazz Performance& Composition
Sunday, 3 June, 12
WHAT WE’LL DO
ideation BusinessModel
userexperience
1 2 3
AppPresentations
4
PSYCHOLOGY HAIG T
ALKS:
BUSINESSMODELGENERATION
EXERC
ISES:
UX FLOWS &WIREFRAMES
10
MINU
TES:
25 10 25 10 25 25
YES, T
HERE’S
A BRE
AK
Sunday, 3 June, 12
• a playful way to conceptualize(come up with your own sandbox)
• introduce some great design tools
• integrate psychology, business strategy & user experience
WHY WE’RE DOING THIS?
Sunday, 3 June, 12
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
targetAudience
behaviourarea
socialFeatureS
1 2 3
An overview of your cards
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How does psychology inform our
designs?
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ethics actionmind the gap
Good design is design that changes behavior for the better.
Jon Kolko
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TriggersM
otiv
atio
n
Ability
INFLUENTIAL FACTORS OF BEHAVIOR CHANGEBJ Fogg’s Behavior Model
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SENSATION
pleasure pain
ANTICIPATION
hope fear
SOCIAL COHESION
acceptance rejection
3 CORE MOTIVATORS
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Knowledge Build awareness, form mental models
Attitudes & Emotions Connect to emotions & values
Desire Appeal to & satisfy needs
FearsAcknowledge & defuse fears and the unknown
Social Norms Use or shift contexts
MOTIVATION FACTORS
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Mind TrainingCultivate Mindfulness & willpower
Goal setting Support visioning, goals, planning
Strengthen self-efficacyModel the behavior, afford successes, forgive failures, defuse guilt & frustration
Make it easy Train, improve usability & resources
Shape new habits(Floss one tooth a day) - Repetition until automatic
ABILITY
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Opportune MomentsProviding a catalyst when people are motivated, ableand have the opportunity to act.
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TRIGGER TYPES
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TRIGGER
promptcall to action
request offer
cue
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Mobility Devices on your person during a behaviour changing opportunity
Intimacy Relationship with people’s existing technology
Connectivity Access to networks allow access to data & people.
Non-disruptive Using technology with taking user out of their natural flow
Culturally Ready Social acceptance & technologies are here
OPPORTUNITIES IN MOBILE
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Sunday, 3 June, 12
targetAudience
behaviourarea
socialFeatureS
1 1 3
concept exercise
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
Sunday, 3 June, 12
Microphone
Location Services
Camera
(stills & video)
Push
Notifications
Text Messaging
Contacts
Phone Services
Vibration
Accelerometer
Media Library
Bluetooth
TECHNOLOGY AT YOUR FINGERTIPS
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concept exercise
10 minutes 15 minutes
- 25 minutes -
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Season Two of Arrested Development
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A business model describes the rationale of how an organization creates, delivers, and captures value.
BUSINESS MODEL
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Possible Business Models
ProductRevenue
unique service,gaming & UX app sales
Freemium content-drivenservice/content
free & premium apps
In AppAdvertising
content/service free but with ads
advertiserspay flat fee
In AppPurchasing
Modular Appswith growth
app is free,pay for features
Subscription High-qualitydynamic content
end user paysperiodically
business model value proposition revenue stream
Sunday, 3 June, 12
targetAudience
behaviourarea
socialFeatureS
1 1 3
business model exercise
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
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business model
15 minutes
- 25 minutes -
evaluate, vote and decideon one conceptwrite your elevator pitch
10 minutes
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is the task the right one?
content navigation
decision making
how does it compare to theirmental model?
USER WORKFLOWS
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Rapid idea generation & testing of assumptions
WireframesSunday, 3 June, 12
targetAudience
behaviourarea
socialFeatureS
1 1 3
User Flows & Wireframes
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
Sunday, 3 June, 12
Your cards: Audience & Behaviour
State the Brief
Explain your business model
Walk through the app screens and describe the user journey
You have 5 minutes
presentation format
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www.getmentalnotes.com
www.thegamecrafter.comSearch for “Social Mania”
CREDITS
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www.businessmodelgeneration.comwww.businessmodelgeneration.comSunday, 3 June, 12
Sunday, 3 June, 12
