midwest ux mobile workshop 2012
DESCRIPTION
This workshop focuses on social responsibility and includes an intense lineup of participatory design exercises that touch on a series of methods for designing compelling user experiences. Participants are introduced to psychological and business model concepts to help teams craft unique mobile engagement and experiences. Working through user motivations, perceived abilities and discovering opportune moments for triggering habit changing actions, teams will explore applying behavioural psychology to empathize and connect with intended mobile users.TRANSCRIPT
A mobile app ideation workshop
DESIGNING FOR SOCIAL INNOVATION
[email protected] @haigarmen
Sunday, 3 June, 12
BUT FIRST,
A BIT ABOUT ME
Professor of DesignEmily Carr University of Art + Design
Founder & Creative DirectorLift Studios - Interaction Design Agency
Studied
Architecture,Jazz Performance& Composition
Sunday, 3 June, 12
WHAT WE’LL DO
ideation BusinessModel
userexperience
1 2 3
AppPresentations
4
PSYCHOLOGY HAIG T
ALKS:
BUSINESSMODELGENERATION
EXERC
ISES:
UX FLOWS &WIREFRAMES
10
MINU
TES:
25 10 25 10 25 25
YES, T
HERE’S
A BRE
AK
Sunday, 3 June, 12
• a playful way to conceptualize(come up with your own sandbox)
• introduce some great design tools
• integrate psychology, business strategy & user experience
WHY WE’RE DOING THIS?
Sunday, 3 June, 12
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
targetAudience
behaviourarea
socialFeatureS
1 2 3
An overview of your cards
Sunday, 3 June, 12
How does psychology inform our
designs?
Sunday, 3 June, 12
ethics actionmind the gap
Good design is design that changes behavior for the better.
Jon Kolko
Sunday, 3 June, 12
TriggersM
otiv
atio
n
Ability
INFLUENTIAL FACTORS OF BEHAVIOR CHANGEBJ Fogg’s Behavior Model
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SENSATION
pleasure pain
ANTICIPATION
hope fear
SOCIAL COHESION
acceptance rejection
3 CORE MOTIVATORS
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Knowledge Build awareness, form mental models
Attitudes & Emotions Connect to emotions & values
Desire Appeal to & satisfy needs
FearsAcknowledge & defuse fears and the unknown
Social Norms Use or shift contexts
MOTIVATION FACTORS
Sunday, 3 June, 12
Mind TrainingCultivate Mindfulness & willpower
Goal setting Support visioning, goals, planning
Strengthen self-efficacyModel the behavior, afford successes, forgive failures, defuse guilt & frustration
Make it easy Train, improve usability & resources
Shape new habits(Floss one tooth a day) - Repetition until automatic
ABILITY
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Opportune MomentsProviding a catalyst when people are motivated, ableand have the opportunity to act.
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TRIGGER TYPES
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TRIGGER
promptcall to action
request offer
cue
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Mobility Devices on your person during a behaviour changing opportunity
Intimacy Relationship with people’s existing technology
Connectivity Access to networks allow access to data & people.
Non-disruptive Using technology with taking user out of their natural flow
Culturally Ready Social acceptance & technologies are here
OPPORTUNITIES IN MOBILE
Sunday, 3 June, 12
Sunday, 3 June, 12
Sunday, 3 June, 12
targetAudience
behaviourarea
socialFeatureS
1 1 3
concept exercise
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
Sunday, 3 June, 12
Microphone
Location Services
Camera
(stills & video)
Push
Notifications
Text Messaging
Contacts
Phone Services
Vibration
Accelerometer
Media Library
Bluetooth
TECHNOLOGY AT YOUR FINGERTIPS
Sunday, 3 June, 12
concept exercise
10 minutes 15 minutes
- 25 minutes -
Sunday, 3 June, 12
Sunday, 3 June, 12
Season Two of Arrested Development
Sunday, 3 June, 12
A business model describes the rationale of how an organization creates, delivers, and captures value.
BUSINESS MODEL
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Sunday, 3 June, 12
Sunday, 3 June, 12
Sunday, 3 June, 12
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Possible Business Models
ProductRevenue
unique service,gaming & UX app sales
Freemium content-drivenservice/content
free & premium apps
In AppAdvertising
content/service free but with ads
advertiserspay flat fee
In AppPurchasing
Modular Appswith growth
app is free,pay for features
Subscription High-qualitydynamic content
end user paysperiodically
business model value proposition revenue stream
Sunday, 3 June, 12
targetAudience
behaviourarea
socialFeatureS
1 1 3
business model exercise
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
Sunday, 3 June, 12
business model
15 minutes
- 25 minutes -
evaluate, vote and decideon one conceptwrite your elevator pitch
10 minutes
Sunday, 3 June, 12
is the task the right one?
content navigation
decision making
how does it compare to theirmental model?
USER WORKFLOWS
Sunday, 3 June, 12
Rapid idea generation & testing of assumptions
WireframesSunday, 3 June, 12
targetAudience
behaviourarea
socialFeatureS
1 1 3
User Flows & Wireframes
A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)
Sunday, 3 June, 12
Your cards: Audience & Behaviour
State the Brief
Explain your business model
Walk through the app screens and describe the user journey
You have 5 minutes
presentation format
Sunday, 3 June, 12
www.getmentalnotes.com
www.thegamecrafter.comSearch for “Social Mania”
CREDITS
Sunday, 3 June, 12
www.businessmodelgeneration.comwww.businessmodelgeneration.comSunday, 3 June, 12
Sunday, 3 June, 12
