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Managing Social Media Tools:Only as good as your last tweet

Ann Treacy

broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Agenda

• Understanding Interactions (Edges)

• Create a Calendar & Plan

• Using the Tools

• Hootsuite

• Building a Balance

• Common Sense

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Social Media is social –interaction is good, popularity is

good. You decide which you want.

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Lifespan of Info

• Facebook Post – 3 hours

• Twitter – 2 hours

• LinkedIn – a week

• Google+ – unknown

• Exception - events

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When to post?• Optimal time of the day to get ReTweets is

5:00PM• Content posted later in the day gets more likes

and shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobile

http://www.inboundmarketingagents.comBUT….

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How often should you post?

• Facebook Post – 1-2 times a day

• Twitter – 5-10 times a day

• LinkedIn – weekly

• Google+ – 5 times a day BUT….

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Value is in quality, not quantity!

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What is Edgerank?• Affinity: built by repeat

interactions with a Brand's Edges.

• Weight: comments have a higher value than Likes.

• Time Decay: the older it is the less valuable it is. http://whatisedgerank.com

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Create a Calendar

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Create a Plan

• Use the blog as the base for content

• Amplify via Social Media

• Tools are availableBlog

Tweet

FB

G+

LI

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Use the Tools

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WordPress.com

• Setup Publicize Settings

• Use #hashtag to catalog post

• WordPress.org?

– http://leenk.me

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Facebook Scheduler

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Twitter Apps

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HootSuiteManage all of your social networks

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Setup Social Networks

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The DashboardSocial Media Channels

Place To Interact

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Queuing a Post

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Other features…

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Pros

• Easy to do in advance

• Easy to manage multiple personalities

• Easy to analyze

• Easy to share responsibilities

Cons

• Doesn’t score as well with Edgerank

• Queued posts can be wrong!

• Not there for immediate interaction

Hootsuite

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Build a Balance• Schedule some posts (based on blog articles

for example)

• Be spontaneous – serendipity works!

• Share, Retweet, Repost, Pin

• Reply and post on other walls

• Do what works for you!! Scheduled

Spontaneous

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Tips

• Recognize that each media is different

• Consistency throughout is good; verbatim messages isn’t

• Track success – to replicate and focus

• Go mobile – Tweet from the DMV

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?If you have an interest in further training on in your area, please let us know.

Session will be posted online: http://www.mnrem.com/blog/