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Salesforce for Service Welcome to Conversational Service [email protected] +34 687 055 544 Fernando Gallego Service Cloud Leader Iberia

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Salesforce for ServiceWelcome to Conversational Service

[email protected]

+34 687 055 544

Fernando GallegoService Cloud Leader Iberia

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Forward-Looking Statements

You are Reaching New Heights of Customer Success

16.2M Calls Answered

per Day 50.9M Article Views

per Day

87M Community

Members

1.4B Live Agent

Requests per Day

You are Reaching New Heights of Customer Success

+29% Customer

Satisfaction

Together, We’re Innovating for Your Service Needs

Work Order Knowledge Attachment

Field Service Lightning (GA)

Milestones on Work Orders

Easy Work Order Hierarchy Navigation

Launch Pad Templates

Responsive List Hovers

Lightning Sidebar Components

New Console Integration Toolkit Methods

Social Object Easy Setup

Social Publisher Easy Setup

Instagram #hashtag Listening

Twitter Direct Message Invitations

Active Time on Work Tracker

Increased Omni-Channel Work Limits

Open CTI in Lightning Experience

Field Service Resources

Field Service Appointments

Field Service Territories

Field Service Skills

Operating Hours

Field Service Lightning Reports

Geocoding Data in FSL

Instagram Support GA

Social Posts & Personas in Lightning

Case Feed Social Actions in Lightning

Favorite to Like Update

Facebook Without Original Post

REST API for Data Categories & Articles

Lightning Assets

Lightning Case Feed

Lightning Work Orders

Hierarchical Assets

Knowledge Validation Rules

Article Type Page Layouts

Expanded Knowledge License Access

Open Tab Performance Improvement

Tab Hovers

Tab Closing Controls

Improved Lightning Experience Email Viewing

Lightning Email Template Use

Lightning Email Template Creation

REST API Case Creation

WinterSummerSpringWork Order Knowledge Attachment

Field Service Lightning (GA)

Milestones on Work Orders

Easy Work Order Hierarchy Navigation

Launch Pad Templates

Responsive List Hovers

Lightning Sidebar Components

New Console Integration Toolkit Methods

Social Object Easy Setup

Social Publisher Easy Setup

Instagram #hashtag Listening

Twitter Direct Message Invitations

Active Time on Work Tracker

Increased Omni-Channel Work Limits

Open CTI in Lightning Experience

Field Service Resources

Field Service Appointments

Field Service Territories

Field Service Skills

Operating Hours

Field Service Lightning Reports

Geocoding Data in FSL

Instagram Support GA

Social Posts & Personas in Lightning

Case Feed Social Actions in Lightning

Favorite to Like Update

Facebook Without Original Post

REST API for Data Categories & Articles

Lightning Assets

Lightning Case Feed

Lightning Work Orders

Hierarchical Assets

Knowledge Validation Rules

Article Type Page Layouts

Expanded Knowledge License Access

Open Tab Performance Improvement

Tab Hovers

Tab Closing Controls

Improved Lightning Experience Email Viewing

Lightning Email Template Use

Lightning Email Template Creation

REST API Case Creation

WinterSummerSpring

Together, We’re Innovating for Your Service Needs

Your Customers Redefine Service Every Day

Apps Messaging Email Social

LinkedInBlogger

Google+

FacebookTwitter

Phone *2016 Facebook F8 Developers Conference

Skype

Line

My internet is down

Oh no! Would you like someone to come on site?

WhatsApp

Viber

SnapChat

This week is wide open.

Great — I need to see someone today.

Messenger

WeChat

Allo

SMS

Slack

Instagram

SMS

80messages/day*billion

Low Touch Conversations

No Touch Conversations

High Touch Conversations

Service Communication is Now Conversational

Field Service

Web & Mobile Snap-in Service

Omni-channel Routing

Social Customer Service

Customer Communities

Connected Products

Service Journeys

Service Analytics

Cross-sell & Up-sell LiveMessage via Bot

LiveMessage

Agent Console

E-commerce

Salesforce for ServiceThe world’s #1 customer service platform

Personalize service with conversations LiveMessage, Lightning Console, Lightning Snap-Ins

Deliver smarter service with intelligence Einstein for Service, Wave, and Communities

Connect service for all mobile employees Field Service Lightning, IoT Cloud

Welcome to

Conversational Service Field ServiceIntelligent Service

+31% Faster Case Resolution

Be a Customer Trailblazer for Service

+28% Agent Productivity

+30% Cost Savings

Salesforce VOC Research 2016

SMS Line

LiveAgents

Intelligent Bots

MessengerWeChat

Salesforce LiveMessageSeamlessly engage in conversations with your customers on any messaging app

Introducing

Trail blazer

agent productivity

+28%

Omni-channel routing & supervisor Instantly route cases to the right agent and make adjustments in real time with a full operational view

Productivity tools Work faster with macros, recommended knowledge, and a 360º customer view across any channel

Powered by Einstein Use intelligence to predict customer needs and recommend solutions

Empower every agent & manager to be their best

Service Cloud Lightning Console

NEW

NEW

Jennifer Hall Chief Customer Care Officer

increase in tNPS

+20

Give customers instant access to help Make it easy for customers to get help with In-App Chat, Knowledge, Cases, or Tap to Call

Answer questions faster with context Provide the best answer the first time based on where the customer is within your app or website

Personalize conversations with SOS video support Deliver one-of-a-kind service with 1- or 2-way video, screen share, and on-screen agent annotation

Easily embed conversational service into every mobile or web app

Service Cloud Lightning Snap-Ins

customers be more successful, on every channel

Help

Case Data CTI Data WFM Data Sales Data IoT Data Any Data

Intelligence Makes Customer Service Easy

with natural language processing & machine learning

Learn

real-time data signals

Capture

Empower Agents with an Intelligent Service Console

Automate case classification Automatically triage cases and resolve issues faster

Predict close time Predict case resolution time and empower your team to intelligently escalate and prioritize work

Recommend responses Recommend knowledge and actions to quickly resolve customer issues and increase agent productivity

Help agents be their best

Recommend articles & answers Suggest the most helpful content, experts, and resources

Automate community case escalation Ensure every customer question gets answered

Roll out communities fast Deploy a smart self-service community in days with Salesforce Lightning Bolt

customer retention+26%

Recommended Articles

Help customers have the best experience

Empower Customers with Community Cloud Einstein

NEW

Retail Associates Home Health Nurses Field TechniciansFinancial Advisors

Connect Every Mobile Worker to the Conversation

reduction in scheduling time

+60%

Intelligent scheduling & dispatch Automate and optimize scheduling based on skills, availability, and location

Manage & enhance productivity Update work orders and track job status on site or in the contact center

Dedicated mobile app Empower mobile employees with offline capabilities, instant updates, and knowledge on-the-go

Built mobile-first and offline-first to connect your entire workforce

Field Service Lightning

NEW

events per customer

Chris Hansen Senior Director, IT

14B

Process IoT data at scale Ingest billions of events in real time

Identify critical events in real time Find signals amongst large volumes of data to predict and preempt issues

Solve issues proactively Intelligently route cases to the contact center and leverage CRM to quickly resolve issues

Deliver proactive service with connected products

IoT Cloud for Service

Continuing Leadership in Customer Engagement

Magic Quadrant for CRM Customer Engagement Center

May 4, 2016; Analyst(s): Michael Maoz, Brian Manusama

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

8 YEARS IN A ROW NAMED A LEADER

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