dy works approach to internet retail branding
DESCRIPTION
Using the DY Works 6 Box Model to plan better brand assets for your Online Retail brand. More details available on www.dyworks.inTRANSCRIPT
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Why Brand Online?
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What’s the branding need
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Our discussion today will be focused on Communication
and Physical Evidence
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Each Business Type has a different branding need across
Differentiation, Tangibility and Experience
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What’s the branding need
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DY Works 6 Box Model
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Across the entire online journey of the consumer, your
brand can leverage communication and physical evidence
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DY Works 6 Box Model
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DY Works 6 Box Model
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DY Works 6 Box Model
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