early stage customer acquisition (aka: sales for engineers)
DESCRIPTION
Talk by Dyn Chief Technologist Cory von Wallenstein at MIT in January, 2014 on Early Stage Customer Acquisition. As part of the StartIAP program for MIT entrepreneurs.TRANSCRIPT
Early Stage Customer Acquisition(aka: Sales for Engineers)Jan 15, 2014 - MITCory von WallensteinChief Technologist, Dyn@cvwdyn
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Pain
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80% of your time building, 20% bringing to market
OR
80% trying to prove this idea is NOT marketable, upon failure, spend 20%
building/running the most painful portion manually
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Your first sale
Most paincombined with
innovative, early adopter mentalityequals
most likely to take a risk on you
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http://blog.triplepointpr.com/building-a-bridge-over-a-chasm
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Self-serviceInside Sales
Outside SalesChannel/Partner
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Your next N sales
Success begets success
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http://blog.project-sierra.de/archives/1639
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Building your brand
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Building your brand
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Building your brand
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Let today be the first step toward your dent in the
universe.
Onward and upward!