early stage customer acquisition (aka: sales for engineers)

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Early Stage Customer Acquisition (aka: Sales for Engineers) Jan 15, 2014 - MIT Cory von Wallenstein Chief Technologist, Dyn @cvwdyn

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Talk by Dyn Chief Technologist Cory von Wallenstein at MIT in January, 2014 on Early Stage Customer Acquisition. As part of the StartIAP program for MIT entrepreneurs.

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Page 1: Early Stage Customer Acquisition (aka: Sales for Engineers)

Early Stage Customer Acquisition(aka: Sales for Engineers)Jan 15, 2014 - MITCory von WallensteinChief Technologist, Dyn@cvwdyn

Page 2: Early Stage Customer Acquisition (aka: Sales for Engineers)

Pg. 2 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

Pain

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Pg. 3 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

80% of your time building, 20% bringing to market

OR

80% trying to prove this idea is NOT marketable, upon failure, spend 20%

building/running the most painful portion manually

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Pg. 4 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

Your first sale

Most paincombined with

innovative, early adopter mentalityequals

most likely to take a risk on you

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Pg. 5 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

http://blog.triplepointpr.com/building-a-bridge-over-a-chasm

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Self-serviceInside Sales

Outside SalesChannel/Partner

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Pg. 8 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

Your next N sales

Success begets success

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Pg. 9 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

http://blog.project-sierra.de/archives/1639

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Building your brand

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Pg. 11 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

Building your brand

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Pg. 12 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

Building your brand

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Pg. 13 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

Let today be the first step toward your dent in the

universe.

Onward and upward!