Path of a NEXT GEN [ASEAN] Start-UP_ “extraordinary” with differentiated technologies_ innovate services underpin [Asean] start ups_ accelerate to mvp & onto scale .._ Cost minimization, speed to market & expansion

A Story of how An Incubator & a meetup joined startups to

The Plan• Align ibm ecod to the Dev/coder Community ..• Concentrate developer focus• Coexist with significant Developer Communities

From Citizen to Born on the Cloud thru to Corporate Developers

1. Make IBM Social (Connections, xDx, Smarter Workforce) the platform of choice for ISVs

– Identify [MI] who and target

– Top 10 most influential enterprise social ISVs with strong GTM through value play

2. Influence the influencers for Social

– Focus on enabling digital agencies around xDx and external social

– Select Top 10 to work with in 2014

– ..– ..

3. Capture CLOUD partners for Social

4. Embed Social in academic to drive skills

5. Grow startups in social to incorporate our technology

– Innovator incubator play – Entrepreneur Week – “show and tell” or PILOTS

program to help drive engagement as the main priority

1. TELESALES COVERAGE– Identify which Sectors– Top 5 supporting ISVs

with strong GTM through value play

2. Influence the influencers for Commerce

– Focus on enabling digital agencies

– FLUID– Temando– PLUCK– SMS Global– Revoo

3. AVNET MSP supported, SoftLayer complimentary play

4. Embed Commerce in academic to drive skills

5. Grow startups in Commerce to incorporate our technology

– Innovator incubator play – GEP– “show and tell” or pilots

program to help drive engagement as the main priority

1. Grow GEP, Incubator support and SmartCamp visibility and impact on the local business

– YBF– Sydney– NZ– Qld.,

2. Influence the influencers

– Focus on gaining support thru CA and NSW Trade and Investment focus

– Select Top 10 to work with in 2014

– Chase AGED CARE– Look for Watson specific

partners

3. Capture new cloud partners

4. Embed IBM everywhere

5. Grow IBM aligned startups

– Innovator incubator play thru YBF

– HealthXL – “show and tell” or pilots

program to help drive engagement as the main priority

1. Establish 4 Tier programme to establish SmarterCare as the platform of choice for ISVs [extension to GEP]

– HealthXL, Selected aaS partners [SoftLayer], SmarterCare & Large Deal support

– Top 20 most influential Health ISVs with strong GTM through value play

2. Influence the influencers for Health

– Focus on gaining support thru CA and NSW Trade and Investment focus

– Select Top 10 to work with in 2014

– Chase AGED CARE– Look for Watson specific

partners

3. Capture cloud partners for HEALTH

4. Embed HEALTH in regional & state supporting bodies to drive awareness

5. Grow startups in HEALTH to incorporate our technology

– Innovator incubator play thru YBF

– HealthXL – “show and tell” or pilots

program to help drive engagement as the main priority

1. Establish a many to one focus on Mobility

– Outware as our Primary GTM

2. Influence the influencers– Invest in Incubator users,

attendees and drop-ins– Invest in agreed Sectors– Invest in agreed major

accounts (internal to IBM)

3. Capture [2nd] cloud partner for Mobility

4. Embed Mobility Incubator teams

5. Align Startups to our one to may provider(s)

– Innovator incubator play thru YBF

– HealthXL – “show and tell” or pilots

program to help drive engagement as the main priority

IBM Ecosystem Development GTM _ 5 imperatives, 4 new relationships, 3 Sectors, 2 BAU elements & [IBM Bluemix]

IBM Ecosystem Development GTM _ 5 imperatives, 4 new relationships, 3 Sectors, 2 BAU elements & [IBM Bluemix]

1. Grow GEP, Incubator support and SmartCamp visibility and impact on the local business

– YBF– Sydney– NZ– Qld.,

2. Influence the influencers

– Focus on gaining support thru CA and NSW Trade and Investment focus

– Select Top 10 to work with in 2014

– Chase AGED CARE– Look for Watson specific

partners

3. Capture new cloud partners

4. Embed IBM everywhere

5. Grow IBM aligned startups

– Innovator incubator play thru YBF

– HealthXL – “show and tell” or pilots

program to help drive engagement as the main priority

1. Establish 4 Tier programme to establish SmarterCare as the platform of choice for ISVs [extension to GEP]

– HealthXL, Selected aaS partners [SoftLayer], SmarterCare & Large Deal support

– Top 20 most influential Health ISVs with strong GTM through value play

2. Influence the influencers for Health

– Focus on gaining support thru CA and NSW Trade and Investment focus

– Select Top 10 to work with in 2014

– Chase AGED CARE– Look for Watson specific

partners

3. Capture cloud partners for HEALTH

4. Embed HEALTH in regional & state supporting bodies to drive awareness

5. Grow startups in HEALTH to incorporate our technology

– Innovator incubator play thru YBF

– HealthXL – “show and tell” or pilots

program to help drive engagement as the main priority

PeopleSWG, GBS & Developers•“INDEPENDENTS”•SWG, GARAGE Services, IBM Research & the YBF•CLOUD SALES TEAM ..

The GARAGE(Collaboration)

Collaboration

From Citizen to Born on the Cloud thru to Corporate Developers

YBF/IIC

Chasing Management support for Bluemix “GARAGE”

Incubators - YBF

Incubators & Accelerators

The GARAGE(Collaboration)

Collaboration

From Citizen to Born on the Cloud thru to Corporate Developers

Execution

ExecutionExecutionDefine

From Citizen to Born on the Cloud thru to Corporate Developers

Execution

ExecutionExecution

Execution

From Citizen to Born on the Cloud thru to Corporate Developers

Execution

ExecutionExecution

Execution

From Citizen to Born on the Cloud thru to Corporate Developers

Execution

ExecutionExecution

IBM Corporation Ecosystem Development

Execution

From Citizen to Born on the Cloud thru to Corporate Developers

Execution

ExecutionExecution

IBM Corporation Ecosystem Development

Execution

From Citizen to Born on the Cloud thru to Corporate Developers

Investment & Returns• Visibility to the best and brightest• Ideas and partnerships that support our big deals• Sharing what we know - higher level relationships• bugwolf, PSCL, DMSquare, 9 spokes, 8 wire et ..• Joint proposals and Independence

From Citizen to Born on the Cloud thru to Corporate Developers

The D2D• Experience emerging Start-ups trends Globally: mapping the Silicon Valley to Asia Pacific• DIGITAL technology that leapfrogs 'me-too(s)’• Always focused on DISRUPTION• IBM's initiatives (BLUEMIX, Digital.NYC, Watson & GEP)

OUTCOMEbluemix. Net

From Citizen to Born on the Cloud thru to Corporate Developers

From Citizen to Born on the Cloud thru to Corporate Developers

CATALOGUEbluemix.net

© 2015 IBM Corporation‹#›

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2015 CDS Roadmap – High Level View

Key:

Beta

New Offering

Major Capability Add

says THANKS