ecommerce direct-to-customer operations manual

37
eCommerce Direct-to-Customer Operations Manual October 2016

Upload: others

Post on 18-Dec-2021

12 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: eCommerce Direct-to-Customer Operations Manual

eCommerce Direct-to-Customer

Operations Manual

October 2016

Page 2: eCommerce Direct-to-Customer Operations Manual

TABLE OF CONTENTS

1. Getting Started on DavidsBridal.com ....................................................................................3

2. Managing Orders ...................................................................................................................18

3. Shipping ..................................................................................................................................19

4. Updating Inventory ................................................................................................................20

5. Customer Service ...................................................................................................................26

6. Returns ....................................................................................................................................27

7. Receiving Payment .................................................................................................................35

8. Contact List ............................................................................................................................36

9. Set-up Steps………………………………………………………………………….………37

Page 3: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 3

All Rights Reserved. Confidential

This e-Commerce Direct-to-Customer Operations Manual (“DTC Manual”) supplements the

David’s Bridal Vendor Compliance Manual (“Vendor Compliance Manual”) and is applicable to

those Vendors providing products direct to customers (“DTC Vendors”). With respect to DTC

Vendors, in the event of a conflict between the terms of this DTC Manual and the Vendor

Compliance Manual, the terms of this DTC Manual shall control.

1. Getting Started on Davidsbridal.com

We are so excited to be able to carry your products on Davidsbridal.com. We look forward to

working with you. For non-merchandising questions and/or issues, your primary contact is Shawnte

Campbell (Content Integrator, [email protected], 610-943-5000). Please copy our Web

Operations team ([email protected]) on all inquiries directed to Shawnte, and please do not hesitate

to contact us.

Vendor Acknowledgement and Related Documents

David’s Bridal must have on file your signed Direct to Customer Agreement, Vendor's

Acknowledgement, and Agreement on Confidentiality before we can begin to add your

product to Davidsbridal.com.

Additional Forms

In order to add you as a vendor on Davidsbridal.com, we require that you provide

information about your company. The Getting Started Form needs to be completed in FULL

and returned to David’s Bridal with your signed Direct to Customer Agreement and Vendor's

Acknowledgement. Should any of the information on this form change, it is your

responsibility to provide an updated form attn..: Shawnte Campbell [email protected],

copying [email protected] via email or fax. Please use your company name in the subject

line and note, Vendor Contact Information Change.

Confirm Assortment and Costs

a) List of Styles – Provide a spreadsheet listing the SKU’s you plan to offer on

Davidsbridal.com to your merchant contact at David’s Bridal. For each SKU, please

include web style number, style name, color choices, and sizes. If applicable, also

provide any personalization requirements.

b) Review the assortment and confirm the costs with your merchant contacts.

c) Assemble the web assets (as described below).

Page 4: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 4

All Rights Reserved. Confidential

Assemble Web Assets

Images

Davidsbridal.com requires at least 3 images for each of your styles.

Image Image Size

Search return / Coordinating item 77 x 107 pixels

Product return page photo 204 x 284 pixels

Product detail page photo 330 x 460 pixels

You will upload these images into VendorCMS as you set up your products.

Alternate Images

If you have alternate images, please place on the vendor ftp in the product DETAIL size.

Alternate images can be added to the product description as a link to showcase different

elements of that product should you chose to do so. If you have questions regarding alternate

images, please contact the Web Operations team.

SKU Level Images

Detail sized images can be attached on the SKU level to help you better showcase your

different color selections within a style. Please note that images must be attached to ALL

SKUs within a product for this function to work properly. If you do not have imagery for all

colors available within a style, please see alternate image description above as an alternate

method of showcasing different color options for a product.

Descriptions

Each style you load will require a title and description.

Title: The short description can be no longer than 20 characters. Titles may be entered in

upper and lower case letters. You may not use special characters in this field. Special

characters include the following: !, @, #, $, %, ^, &, *, |, \, “, etc. HTML is prohibited.

Description: Please restrict the long description to approximately 150 - 200 words or less.

This copy length provides the best visual balance on our page. Descriptions must include

a summary of product elements such as size dimensions, special attributes and pertinent

selling points. Description is the silent salesperson. Make the product sell itself. Remove

all HTML coding.

Set up Shipping Account

Davidsbridal.com uses UPS to ship all orders and Davidsbridal.com pays all shipping costs.

If you do not currently have a UPS account please contact UPS @ 1-800-PICK UPS or go

on-line at www.ups.com to create an account.

In order to charge all Davidsbridal.com shipments to David’s Bridal, use UPS account

#4XF593. For more detail, go to the Shipping section (pg 20) of this Manual.

Page 5: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 5

All Rights Reserved. Confidential

Getting Ready to Upload Products

DavidsBridal.com’s Web Operations Team will contact you about getting set up with the

VendorCMS product upload tool, an FTP server to exchange files, and a way for you set up

the available inventory for the your products on our website until we can provide the

automated FTP file upload for inventory management. In addition, you will receive training

on how to upload products to Davidsbridal.com and how to access orders placed for your

products at DavidsBridal.com using our order management partner VendorNet.

Getting Setup with the Cisco VPN Client

Before you will be able to access the VendorCMS product upload tool, you will need to login

to David’s Bridal using a Cisco VPN Client. If not do not already have a Cisco VPN Client

installed on your computer, we will provide you with the Cisco VPN Client installation files

and a .pcf file that you will need. If you already have the Cisco VPN Client installed, then all

you need is a .pcf file to login to David’s Bridal.

Are you currently using the Cisco VPN Client?

a. If YES, we will provide a .pcf file which you can import using your Cisco VPN Client so

you can login to David’s Bridal.

b. If NO, is your PC 32-bit or 64-bit? If you do not know, you can get this information from

your IT department. (We need this information so we can provide you with the correct

Cisco VPN Client installation files.)

After we have this information, we will copy the Cisco VPN Client installation files and

instruction to your David’s Bridal FTP server. The installation instructions will detail how to

install the Cisco VPN Client, import your .pcf file, and login to David’s Bridal.

Updating Your Hosts File

Before you will be able to access the VendorCMS product upload tool, you will need to

update your “hosts” file to be able to find VendorCMS. You can update your "hosts" file as

follows:

1. Find Your Hosts File. You can find your "hosts" file at

C:\WINDOWS\system32\drivers\etc.

2. Make a Copy of Your Hosts File. Before updating your “hosts” it is a good idea to

make a copy before making any changes. You can make a copy by 1) clicking-right

on "hosts" file, 2) selecting "Copy", 3) clicking-right away from "hosts" file, and 4)

selecting "Paste". This should create a copy of your "hosts" file named "Copy of

hosts".

3. Open Your Hosts File Using Notepad. Double click on your "hosts" file to open. An

"Open With" dialog window will open. Find and select "Notepad" to open your

"hosts" file using Notepad.

Page 6: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 6

All Rights Reserved. Confidential

4. Update Your Hosts File. Copy and paste the following two lines to the bottom of your

"hosts" file.

10.199.1.99 webfarm # David's Bridal VendorCMS

10.199.1.99 webfarm.dbi.com # David's Bridal VendorCMS

5. Save Your Hosts File.

6. Exit Notepad.

Accessing the VendorCMS Product Upload Tool

1. Login to David’s Bridal Using your Cisco VPN Client.

2. Open Internet Explorer. (Note that you must use Internet Explorer. VendorCMS may not

work as expected using other internet browsers such as Mozilla Firefox or Google Chrome.)

3. Go to the following URL: http://webfarm/eCMS_Vendor/login.asp.

4. If you have successfully connected to VendorCMS, you should see the following login

screen:

5. Login to VendorCMS using the username and password provided to you by the David’s

Bridal Web Operation’s team. After logging in, you will be taken to the VendorCMS main

workspace page.

If you have any issues with accessing this log in screen, please contact David’s Bridal Web

Operation’s team via email at [email protected] for assistance.

Page 7: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 7

All Rights Reserved. Confidential

Using VendorCMS

Main Workspace

From the Main Workspace page you can:

Add a new product.

Edit an existing product that you were previously working on.

Request import for products that are ready to be uploaded to David’s Bridal. (Note that after

you request import, you will not be able to make additional updates to the product. If

additional changes are needed, you may contact the David’s Bridal Web Operation’s team

via email at [email protected] to move a product back to the Product Workspace.)

View the list of products for which import was requested.

View the list of products which have been uploaded to David’s Bridal to make ready for the

website.

To get started adding products, click on “Add New Product”, which takes you to the Properties page.

Page 8: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 8

All Rights Reserved. Confidential

Properties Page

The Properties page allows you to enter basic product information. Each field listed below

must be completed. Most entry fields have online help by clicking the icon.

a. Web Style Number – The style is our means of identification for a product. Style

numbers must be unique and contain not special characters such as: !, @, #, $, %, ^,

&, *, |, \, “, etc. HTML is also prohibited.

b. Tax Category – Use the drop down to select the sales tax category that matches your

product the closest.

c. Quantity Restriction – If there is a minimum quantity required for purchase, or if

your product is sold in multiples please select from drop down.

d. Lead Time – Amount of time you need to manufacture this product. This should be

in business day format. We recommend having uniformity across products to ensure

that items ship together within an order. The Lead Time will automatically populate

based on the negotiated time frame with the Merchant Team. If the lead time varies

from product to product, it can be updated on this screen.

e. Process Time – is ALWAYS 1 – 2 days without exception. This is the amount of

time allotted to pull orders for your styles from VendorNet and begin your fulfillment

process.

f. Min. Qty for Personalization – If the product you are entering is personalizable,

enter the minimum quantity required in order for personalization to be processed.

This will default to 1.

Page 9: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 9

All Rights Reserved. Confidential

g. Product is Personalizable checkbox. Please check if the product can be

personalized. If it cannot, leave the box unchecked.

h. Display Title – This is the product title. It can be no longer than 50 characters. Titles

must be entered in upper and lower case letters. You may not use special characters in

this field. Special characters include the following: !, @, #, $, %, ^, &, *, |, \, “, etc.

HTML is also prohibited.

i. Product Description should be restricted to approximately 150 words or less. This

copy length provides the best visual balance on our page. Descriptions must include a

summary of product elements such as size dimensions, special attributes and pertinent

selling points. Description is the silent salesperson. Make the product sell itself. We

ask that you strip all html out of your long descriptions - the HTML tags will

complicate the process to upload the text.

Best Practices for Product Descriptions

a) The display title (short description) should be short and descriptive.

b) The short description cannot contain special characters.

c) The long description should include no more than two sentences romancing the

product. Subsequent information should contain product details such as: dimensions;

whether to product is sold in sets (set of two) or packs (pack of 24); personalization

summary; whether assembly is required; material used; whether product is subject to

California’s Prop 65; and any other pertinent product information.

d) Limit long description to approximately 150 – 200 words.

e) Strip all html out of your long descriptions - the HTML tags will complicate the

process to upload the text.

When you have completed adding the required information on the Properties Screen, click “Save and

Continue” to move to the next step – entering the SKUs for your style.

Page 10: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 10

All Rights Reserved. Confidential

SKUs Page

The SKUs page allows you to add and update the SKU information for a style.

Before entering the colors, sizes, and other SKUs data, you must select a

1. Color Selection: If the SKUs have colors. If no colors select no colors

2. Size Range: If the product SKUs have sizes, select the appropriate size range from the

drop down menu. . If no sizes select no Sizes

3. Other Type: If the SKU has something other than colors and sizes, e.g., Charms,

Shapes, Sports, etc. select the appropriate type from the drop down menu. . If no Other

Type select no Other type

NOTE: If the size range or other type is not in the drop down, please contact

[email protected] to ask about having size range and/or Other Type added.

Page 11: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 11

All Rights Reserved. Confidential

If your Color Selection is All Colors, then the individual Color menus will have the colors

available in our system. For example,

To further help with data entry, we have added some enhancements for cost. On the right of

the screen, you have the ability to add a default cost

a) If all SKUs share the same cost, enter it into the Default Cost field.

b) When clicking the , the next SKU line will automatically default to the cost

provided above.

c) ALL fields are mandatory in the SKU screen

d) SKU – The SKU applies to the line items within a style- SKUs need to be unique

within all of your products. If a product has only one SKU, the master style

number and the SKU may match. If a master style has multiple line items

(colors/designs) that exist, each variation of the master style requires a unique

SKU.

Page 12: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 12

All Rights Reserved. Confidential

EXAMPLE:

e) SKU – Limited to 20 characters, this is the item that will appear on your order to

fulfill. Please note: the SKU cannot have any leading, embedded or trailing spaces.

f) Color –If you have selected “All Colors” from the dropdown above, select the SKUs’

color from the available options presented in the dropdown. If you do not see the

SKUs color option, please email [email protected] to have the color added to menu.

g) Size – Size of this item, if applicable. Note, size is only required for items that have

varying size dimensions between SKUs. (Example, Small, Medium and Large). If

there is size uniformity across the SKUs, please input size information in the product

description. For example - Frames measure 8 ½ x 11 inches. If the product does not

have sizes, please select “no sizes” in the Size range selection.

h) Other – If you have selected a specific “other” type, please select from the drop

down menu.

i) Weight – Please enter the weight of the product in its internal packaging before it is

packed to ship.

j) Country of Origin – COO is where your product originates. If there are multiple

countries that you could potentially source the product from, leave the space blank

and note in the comments section. If the country of origin for your product is not

included in the drop down list, please leave it blank and note in the comments section.

Page 13: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 13

All Rights Reserved. Confidential

k) Plus sign : To add the SKU information to the list, click the plus sign. This will

generate a new line to add your next SKU. If you don’t want to add another SKU

leave the new line blank.

l) After pressing plus; click on the if you want to delete any SKU from your list.

m) Click Save changes

n) Click Save and Continue to move on to the next screen

o) We have provided the option to download the information onto an excel sheet. This

option is available to you until you request import for your product upon completion.

Personalization Page

a) On this screen, simply enter a description of the personalization options you are

offering for this style. Include:

Personalization type: text, date, etc.

Label name: what the web site should display (Bride’s name, Wedding Date, etc.)

Maximum characters per line

Font choices

Limitations on characters available (e.g. accents, punctuation, etc.)

Monogram formats

We can only offer personalization for SKUs, not product options.

b) Clicking the icon saves your options, and prvoides an additional personalziation

line section.

Page 14: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 14

All Rights Reserved. Confidential

c) Clicking the allows you to delete the option if so desired.

Please complete one section for each line of personalization.

Image Page

Image Image Size

Search return / Coordinating item 77 x 107 pixels

Product return page photo 204 x 284 pixels

Product detail page photo 330 x 460 pixels

a) To add imagery to the image fields, browse to your images if they are saved on your

computer. Please ensure your image is sized in accordance with the specifications

above, is saved as an RGB in a JPG format. Please note, images will not upload if

they are saved as CYMK. All images must be RBG (web-ready) images saved as

JPGs.

b) If you are providing additional link images (font choice as a sample image, for

example) add the link name, and click “Browse to navigation to the image on your

desktop.

c) Press the “Upload” button at the bottom of the screen when you have populated each

size photo for each Product and Item. (if applicable)

Page 15: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 15

All Rights Reserved. Confidential

Validation – On the summary page, your entries will be checked and validated. If you are

missing information, it will be noted as “Missing” (see below).

a. Use the links to the left to navigate back to the sections where modifications are

needed.

b. When all items are shown as “OK” a “Request Import” button will appear. Press

that button if you have completed the style and are ready for David’s Bridal to

import it into our system. If any items are not present, or if you are not ready to

import, please return to one of the previous screens to complete the missing

item/review your work.

Page 16: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 16

All Rights Reserved. Confidential

Comment Screen – Use this screen to send and receive messages with David's Bridal’s merchant

team. Note that the email field will automatically default to an email address. This field is read only.

The comment field should include whether the product is ready for import, if there are questions,

concerns, or missing information. The page will record the thread of conversation specific to this

product for future reference for the Merchant team.

Page 17: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 17

All Rights Reserved. Confidential

David’s Bridal Finalizes Products

After you have entered all of your styles into VendorCMS, the David’s Bridal Merchant

Team will categorize the merchandise to fit within our site navigation. The David’s Bridal

Merchant Team will also finalize the retail price and it will be added to the product in the

system.

Training and Testing

Our standard operating procedure is to load the products to our testing site for a full end to

end product test. Orders will be placed on the testing site and pushed to VendorNet where

you will access the orders, confirm receipt, download the order file, and run through your

fulfillment operation through to uploading the ship confirmation file back to VendorNet.

Upon your confirmation of a successful test, through to fulfillment and mock-shipment, the

products will be scheduled for launch on the Davidsbridal.com web site.

It is the responsibility of David’s Bridal’s web operations team to create and place the test

orders on our QA system.

We will not launch new product until we have confirmation from the Vendor/VendorNet that

any custom programming is validated and that test orders are able to be fulfilled.

Page 18: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 18

All Rights Reserved. Confidential

2. Managing Orders

Davidsbridal.com has implemented an automated system to manage the flow of information to

and from our suppliers who fulfill direct-to-customer orders from davidsbridal.com. This system

takes advantage of technology and allows you as a supplier to receive orders from

Davidsbridal.com electronically, from which the appropriate paperwork is printed locally. The

system can also generate custom; EDI (850 and 856) or XML files to be read into your Order

Management/Distribution system.

Furthermore, you as a supplier will be able to confirm or cancel orders, as well as enter shipping

information via a web site. The system can also accept custom, EDI (850 and 856) and XML file

formats to update the web page from your own shipping or distribution systems. The order

confirmation / cancellation and shipment data are then sent back to David’s Bridal electronically

for updating our systems. This process will allow our customers to receive their orders faster

and streamline routine order fulfillment communications between us. Ultimately, these

communications can reduce average order turnaround times and increase the accuracy and

efficiency of your order fulfillment process.

Our IT partner, VendorNet, manages our Business-to-Business eCommerce portal. VendorNet will

manage the data communications and reporting and web farm hosting, but will not manipulate or

change any data. A VendorNet representative will be calling to introduce the new system, set-up a

dedicated training session, and discuss any specific requirements you may have. Questions

pertaining to VendorNet set-up process should be directed to VendorNet Application Assistance:

Vendornet Production Support

[email protected]

561-737-5151, option 2

Page 19: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 19

All Rights Reserved. Confidential

3. Shipping

a) Using UPS

Davidsbridal.com requires all third party vendors to use UPS to ship our orders. You will

use the Davidsbridal.com shipper number so all charges will be charged to David’s Bridal;

you will not have to pay any shipping costs. The combination of Davidsbridal.com,

VendorNet and UPS creates a seamless fulfillment process. Shipping and related documents

are generated through VendorNet. It creates consistency for us and therefore for you as our

vendor partner. David’s Bridal has negotiated very favorable rates with UPS; those rates

allow us to keep our shipping costs competitive and thus attractive to customers.

David’s Bridal periodically audits our UPS account to ensure your compliance with our

shipping process.

Drop ship Policies and UPS Guidelines:

Please read the following information concerning drop ship requirements and procedures:

1. Please acknowledge orders within the VendorNet system within 48 business hours.

2. Please use Davidsbridal.com’s UPS third party shipper number, 4XF593, for all DB

customer delivery needs including reshipments, unless otherwise explicitly noted by

David’s Bridal.

3. If you do not currently have a UPS account number please contact UPS at 1-800-PICK

UPS or go on-line at www.ups.com to create an account. If you need any further help you

may contact Harry Elliott @ 610-943-6478 or [email protected].

4. Weight: packages can measure up to 50 lbs. (23 kg)

5. Dimensions: packages can measure up to 165 inches (419 cm) in length and girth (2x

Width + 2x Height) combined

6. Length: packages can be up to 108 inches (270 cm) in length

Please notify Harry Elliott, in the David’s Bridal logistics department, at 610-943-6478 if any

products you intend to sell will not meet the shipping guidelines (4), (5), and (6) above.

How to Reship a Package or Reprint a Label:

If you sent a package and it was returned to you undelivered because of a bad address,

1. Utilize either your own UPS shipping system or just go on-line @ www.ups.com to

create a new label

2. Make sure to use the “bill third party” option (using shipper # 4XF593)

3. Discard the original label and place the new label on the package

If you printed a label but realized it contained an error, you will need to call UPS and void

the label you printed in order to avoid charges. After the label has been voided, go to step (1)

above.

Page 20: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 20

All Rights Reserved. Confidential

4. Updating Inventory

There are two methods for updating inventory: an automated daily inventory file using the AVIL

(automated vendor Inventory Load) process and a manual online user interface. The AVIL process is

the preferred method for David’s Bridal Drop Ship Vendors. The manual tool should only be used

prior to being certified on AVIL, or if there is an issue with a specific individual SKU available for

sale on the David’s Bridal web Site.

AVIL does require minimal programming on your part and there is a certification process to assure

that the inventory from your file is loaded accurately on the site. This will be a separate process to

create the file and certify once you are up and running with David’s Bridal. The certification process

can take up to 4 weeks.

To begin the AVIL process, please provide your outgoing IP address to [email protected] after

your initial products have launched on Davidsbridal.com. The certification process requires live,

purchasable SKUs to certify inventory assignment.

NOTE: David’s Bridal does not accept back orders. Vendors are required to keep an accurate inventory

position on their products through either the AVIL (automated Vendor Inventory Load) or the

Inventory UI tool.

In case a SKU/Style is out of stock, please advise [email protected] and your merchant

contact with the style /SKU number and the anticipated replenishment date.

Our internal process is to deactivate the style/SKU and reactivate based on the anticipated

replenishment date.

If there has been an error in calculating available inventory for the products featured on

DavidsBridal.com, and the SKU cannot be fulfilled because it is out of stock – use VendorNet Order

Comments to notify David’s Bridal Customer service so the customer can be contacted, the order

cancelled and the style removed from the site until the replenishment availability date.

Out of Stock

Using the AVIL process or the Inventory UI tool, Vendors manage their inventory position on the

David’s Bridal Web Site. If a product is completely out of stock (all skus associated with a particular

style) below are the steps and the roles and responsibilities for Web Ops, Merchant team and

Customer Service.

Page 21: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 21

All Rights Reserved. Confidential

1) Vendor confirms that all inventory for the product is zeroed out in the Inventory UI tool.

2) Using VendorNet, Vendor is to comment on the order to David’s Bridal Customer service that a

product is out of stock – and either provides the replenishment date or notification that the style is

discontinued.

3) David’s Bridal Customer Service forwards the information to Web Ops and Merchant team.

Vendor Inventory Update Process – Manual Inventory UI

The process for Vendor to update their inventory quantities has been developed into an

online user interface to manage and maintain inventory on a SKU by SKU basis You will

enter new on hand quantities into a “New Quantity” field in a user interface for any existing

product/sku and www.davidsbridal.com will in turn be updated with the new available on

hand inventory in as little as twenty minutes. Keep in mind that the user interface that you

are using to enter these updates will not update the “Quantity” column until the following

morning as this data is pulled from a static view pulled from the site at midnight the night

before, but the website will reflect your updates.

i) Click on the following link to reach the inventory tool, you should save this link as a

favorite.

https://www.davidsbridal.com/webapp/wcs/stores/servlet/VendorInventoryView?sto

reId=0

Using the David’s Bridal Vendor Inventory Adjustment Tool

1. Log in to the Inventory UI with your current credentials

2. Search Options

a. Show Active SKUs – Click on this button to display all active SKUs

Page 22: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 22

All Rights Reserved. Confidential

b. Show All SKUs – Click on this button to display all active and inactive SKUs

c. Search By Style – Enter the style and click on the Search button to find a specific

active style. To include inactive styles, select the checkbox and then click on the

Search button.

d. Search By SKU – Enter the SKU and click on the Search button to find a specific

active SKU. To include inactive SKUs, select the checkbox and then click on the

Search button. The SKU length is limited to existing database constraints and is not

case-sensitive.

Page 23: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 23

All Rights Reserved. Confidential

3. The search results will display, and the data in the Quantity field is based on a real-time

inventory pull.

*Note: Quantity is actual inventory on hand = Available + In-cart Inventory calculation

The search results are sorted based on the following:

1. Active: Show all active styles/ SKUs first, followed by all inactive items

2. Web Style#: Styles is used as the secondary sort

3. Vendor Part # (SKU): SKU is used as the tertiary sort

4. Use the Download button to open the data as a Microsoft Excel file that can be sorted

on all fields.

For example, if the search results had a total of 500 items, with 400 active items and 100 inactive

items, the 400 active items will display first. Within those 400 active items, they will be sorted next

by style, and then by SKU. For the remaining 100 inactive items that follow, they will be sorted next

by style, and then by SKU.

Page 24: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 24

All Rights Reserved. Confidential

4. To update inventory, enters the actual on hand number in the “New Quantity” field

and click on the “Save” button. You can update one or many items.

5. After saving your changes, the date/ time of the update will display along with the

previous search results, with the lines of the SKUs that were updated highlighted:

Page 25: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 25

All Rights Reserved. Confidential

*Note: An existing quantity may have a negative value, but the vendor cannot input the

“New Quantity” as a negative number.

6. You can continue to update items that are displayed with the above process, or search for

other items, or use the Download button to open the data as a Microsoft Excel file.

Page 26: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 26

All Rights Reserved. Confidential

5. Customer Service

In an effort to effectively manage customer questions and concerns, we ask that you identify a list of

frequently asked questions (FAQ’s) and appropriate responses that pertain specifically to your

products and/or fulfillment.

Customers contact our Customer Service Center through email ([email protected]).

We respond to customers as thoroughly as possible based on the information you give us in the

FAQ’s for your products. However, if the question is regarding order status or is not otherwise

answered by your FAQ’s, we will contact the person you list on Vendor Information Form Part 2 as

your customer service representative.

Using the VendorNet portal, David’s Bridal eCom Contact center will enter comments regarding

specific orders – be they customer requests, issues with delivery, or just clarification points.

Page 27: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 27

All Rights Reserved. Confidential

6. Returns

Return Criteria

David’s Bridal accepts returns only if they meet certain criteria, mainly that the merchandise

must be in saleable condition. Please see our return policy on page 32. This is how the

policy appears on our website. David’s Bridal occasionally rejects returned merchandise if it

does not meet the return criteria, and we send that merchandise back to the customer without

a credit.

Customer Requests a Return Authorization

Customers email David’s Bridal at [email protected] to request a Return

Merchandise Authorization (RMA) if they want to return an item. They are instructed to

pack the item, including the packing slip and a copy of the RMA email they received, and

write the RMA number on the outside of the box, and then ship it to the vendor’s address as

indicated on the RMA email they received.

What to Do When You Receive a Return

If there is an RMA number

Go to Internet Explorer and open

https://www.davidsbridal.com/webapp/wcs/stores/servlet/VendorRMAView?

Enter your user id and password.

Scroll to the appropriate RMA number. (see screen shot below)

Page 28: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 28

All Rights Reserved. Confidential

Page 29: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 29

All Rights Reserved. Confidential

Click Process.

Scroll to the top of the screen. (see screen shot below)

Page 30: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 30

All Rights Reserved. Confidential

If quantity received differs from the quantity listed in RMA, select from “Received Qty” dropdown

to match received quantity.

Update RMA Reason if return reason supplied by customer appears to be incorrect.

Select “Back to Stock Yes”, if product is in a sellable condition. Select “Back to Stock No” if the

product is being returned to customer or product was damaged in shipping, etc, but not due to

customer misuse.

Select “Credit Customer Yes”, if product was put back to stock or if instructed to credit the customer

despite returned product condition.

Click Close RMA Window.

Go to the next RMA.

If there is no RMA Number:

Enter as much information as you have in the appropriate selection criteria.

Page 31: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 31

All Rights Reserved. Confidential

Click Go.

If there is more than one order that meets the criteria you have entered, there will be a choice of

orders to select at the bottom of the screen. To see the order detail information, click the Process

link.

If there isn’t an RMA for the customer, please email [email protected] and give them

the Customer Name and Style, Color, Size of the item returned. They will email you back shortly

with a RMA number and then you can process the return.

Timeliness

It is the expectation that RMA’s will be processed within a reasonable amount of time (1 -2 business

days) after the merchandise is received or DBI Customer Service authorizes the RMA as a “no return

to stock”.

Page 32: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 32

All Rights Reserved. Confidential

Below is the David’s Bridal Customer Return policy for all items purchased on the

DavidsBridal.com site. All eCom vendors are required to follow and adhere to the policies below.

There is also a callout for return circumstances and processes for non-returnable merchandise such

as personalized items.

Online Return Merchandise Policy (from Davidsbridal.com)

We accept online merchandise returns via mail only; online merchandise cannot be returned to our

stores. Items purchased in David's Bridal stores may not be returned or exchanged.

Returned merchandise must be in new condition. If you are returning a product listed below, please

check to make sure your return meets the conditions described.

1. Dresses and Accessories: Must be in original condition - unworn, unwashed, unaltered,

undamaged, clean and free of lint and hair - and must have the tags intact and attached.

2. If the product is defective, please provide a detailed explanation in the return package (see

additional notes below).

3. Books: Must be in their original condition.

Items that cannot be returned:

1. Personalized and dyed items are final sale, no returns, no exchanges.

2. Outlet items are final sale, no returns, no exchanges. See our Outlet FAQ.

3. Perishables, earrings (including jewelry sets containing earrings), swimsuits, and personal

care items are final sale with no returns, no exchanges.

Process for Returning Merchandise

Step 1:

Obtain a Return Merchandise Authorization (RMA) Number within 14 days of the date we

shipped your order. Please note: returns will not be accepted without an RMA Number. RMA

Numbers expire 14 days after the date they are created; the return will not be accepted if it is

received after that time.

To create an RMA Number, click Order Status in top right corner of the website. Enter your

order number and the email address used when placing the order. Your order number can be

found on your confirmation email, shipment email, and packing slip; if you created an

account, you can also Login to view your orders. Select the item(s) you wish to return and

click the "Request RMA" option. Follow the on-screen instructions to Submit RMA Request.

Step 2:

Once the RMA is created, you will receive an automated RMA confirmation email. Your

confirmation will include the RMA Number, as well as address where you should ship your

Page 33: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 33

All Rights Reserved. Confidential

return. Please include a brief note describing the reason you are returning the merchandise

and write the RMA# on the outside of the shipping package.

Important Note: For your protection, please send your return via a shipping service that can

be tracked, such as Registered USPS, FedEx, or UPS. Please be sure to keep your receipt, as

well as the tracking information associated with item(s) returned. We cannot guarantee

refunds for returns sent via a non- traceable method.

Step 3:

Once received at our facility, your return will be processed within 3 to 5 business days.

Credits are processed upon confirmation and inspection of the return. You will receive an

automated e-mail notification confirming your return has been processed. Please allow up to

two billing cycles for the return credit to appear on your credit card statement.

Please note, credits are processed for the original cost paid for the merchandise and tax.

Shipping and handling fees will not be refunded.

If you return an item in unacceptable condition we will not be able to process a refund and

will therefore ship the merchandise back to you.

Merchandise Exchanges

If you would like to exchange an item, please obtain an RMA Number for the original item

you ordered and return it following the instructions above. The same terms and conditions

apply as noted in the Return Policy above. We do not offer exchanges via mail, so please

place a new order for an alternate item at your earliest convenience.

Defective, Damaged or Mis-shipped Items

For defective, damaged, or mis-shipped (item shipped was not item ordered) items, the issue

must be reported within 14 days of receiving shipment. To report such items, contact our

online customer service team immediately via the e-mail address listed on your packing slip,

or select the 'Contact Us' hyperlink located at the bottom of your shipment notification e-

mail.

Depending upon stock availability, David's Bridal will attempt to replace defective,

damaged, or mis-shipped items. If a replacement cannot be issued, you will receive a refund

for the purchase price plus shipping and handling fees for the item(s).

For all other items, shipping and handling fees will not be refunded. (Note: Refunds for the

return shipping fee are calculated using the lowest cost shipping method. Items returned via

expedited shipping methods will only be refunded an amount equal to the lowest cost

shipping method).

Page 34: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 34

All Rights Reserved. Confidential

Personalized Items Return Policy

Personalized items not returnable

Incorrectly personalized products can, at the customer’s request, be either:

1) Replaced at vendor's cost (this is ALWAYS the first option offered)

2) Refunded if the customer does not want a replacement

Incorrectly personalized products are defined as the following:

Personalization does not match what was requested on the order

Personalization is done poorly – or does not match the image on the site (does

not meet customer expectations)

Personalized product is damaged in some way – this is when we ask for the

sample back to determine if there was a shipping issue (packaging) product

flaw, or should be a UPS claim.

David’s Bridal will also allow Customer Service gestures in specific cases for refunds on

Personalized product:

Fiancée passed

Wedding called off

Product issue escalated to a CSI

Confirmed error occurred on DB's side, aka incorrect product description,

quantity amount, display picture, etc.

Customer Service gestures are paid for my David’s Bridal and this is the following procedure:

Vendor processes RMA

Comments in VendorNet on original order that Shawnte Campbell

([email protected]) is sent an invoice for the cost of the product. Comment

includes invoice number.

PO is generated for vendor to receive payment

Page 35: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 35

All Rights Reserved. Confidential

7. Receiving Payment

Payment Process and Schedule:

David’s Bridal does not require or accept invoices for shipped orders. Instead, David’s Bridal will

automatically pay you based on items you shipped in the period.

When your orders ship, VendorNet automatically passes this information to David’s Bridal in a

document called a Ship Notice. The Ship Notice has the information David’s Bridal needs to

identify the order and which items shipped. Since many aspects of the order are determined

contractually (e.g., item cost and price), the information on the Ship Notice can be used to start the

payment process without a physical invoice. Orders are eligible for payment 30 days after the Ship

Notice has been received by David’s Bridal.

Your remittance will detail the order numbers being paid. This will allow you to reconcile the

payments with the orders and the shipments.

If you have any questions about the process, please contact:

George Fontanez

[email protected]

610.943.6401

All vendors should use [email protected] email address to contact AP for questions on outstanding

POs.

8. Contact list

If you have any questions about the guidelines and processes stated above please contact the

appropriate David’s Bridal representative for more information.

Page 36: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 36

All Rights Reserved. Confidential

General Questions:

Web Ops ([email protected])

[email protected]

610-943-5000

VendorNet issues: Vendornet Production Support

[email protected]

561-737-5151, option 2

Customer Service:

General order questions and Escalated CS issues can be sent to:

[email protected]

Payment issues:

George Fontanez

[email protected]

610.943.6401

Shipping/Packing/UPS questions:

Harry Elliott

[email protected]

610-943-6478

Page 37: eCommerce Direct-to-Customer Operations Manual

Operations Manual for eCommerce Vendors

Version: October 2016 Copyright © 2016 David’s Bridal Inc Page 37

All Rights Reserved. Confidential

9. Vendor Set-up Steps with Anticipated Time Frames

Step 1

Contract, Set-up sheet, and eCom compliance agreement provided, signed, from merchant

Vendor on request, provides system info for VendorCMS installation

Step 2 Weeks 1 to 2

Web Ops adds vendor with RETURN address to:

o eCMS PROD

o eCMS QA

o Stage Accelerator

o QA Accelerator

o Provide eCom support, VendorNet with vendor information to add in vendor number

(generated by eCMS prod) also to add in WCS table the transaction fee and handling fee as

negotiated by the merchant

Web Ops provides Finance with a copy of the vendor set-up sheet to put in to NAV with

BUSINESS address

Vendor installs and tests VPN connection once files received from web Ops

o Vendor provides test products to create test order files with VendorNet

Step 3 Weeks 3 - 4

o Web Ops creates test files for Vendor in QA system for end-to-end testing

o VendorNet/Vendor begins/completes necessary programming to receive order files from

VendorNet and return the ship confirm file.

o Vendor trained on VendorNet

Step 4 Week 5

o Merchant/Vendor completes assortment. Provides cost sheets to Finance

Step 5 Week 5

o Set-up vendor with access to the following:

o Vendor eCMS (VPN/Log in information)

o Image FTP information

o Inventory UI access

Step 7 Week 6

o After VendorNet training, Vendor trained on

o VendorCMS

o Inventory UI Tool (interim)

o RMA Tool

o Vendor creates approved products in VendorCMS

o Product launch

Step 8

o Begin AVIL set-up and certification