effective googling !

8/8/2019 Effective Googling !

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Abhijit Singh

Roll No. 905

PGDM(RM)

2009-2011

Effective Googling !


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How Old is Google ?

y Answer : 11 years

y September of 1998, Google Inc. opened its doors in Menlo

Park, CA.

(http://www.google.co.in/intl/en/corporate/facts.html)


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More About Google

y "Google is a play on the word "googol" which is the

mathematical term for a 1 followed by 100 zeros and .

reflects the companys mission to organise the immense,

seemingly infinte amount of information available on the

web.


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Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)

Search

Provider

Searches

(000)

Month-on-

Month

Growth (%)

Share of

Searches (%)

Total 10,812,734 2.9 100

Google 6,986,580 2.6 64.6

Yahoo 1,726,060 -4.2 16

MSN/WindowsLive/Bing

1,156,415 22.1 10.7

AOL 333,231 1.8 3.1

Ask.com 186,270 2.9 1.7

My Web 128,432 0.5 1.2

Comcast 50,328 -21.6 0.5

Yellow Pages 37,923 2.7 0.4

NexTag 31,830 0.4 0.3

Local.com 16,314 2.9 0.2

Source: Nielsen MegaView Search


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A Unique Company

Larry Page Sergey Brin

Number of Employee:Worldwide google employed 10,000 full time employee.

GoogleThe interface Simple and Clear

Pages load instantly

Advertisement on site must offer relevant content and not

to be a distraction.

No pop up ad allowed

Google founders


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Why do we Love Google ?

y Size and Scope : Now indexing over 20 billion web pages.

y Relevance of result: PageRank

y Diversity of Search : Images, News, Book Search, Scholar,

Blog Search, Finance, Video and . much, much more.y OtherTools : Google Maps, Picasa, Blogger, Gmail, Calendar,

Docs and Spreadsheet.


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But

y We may love Google, but few users know how to use full

search capabilities


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How to read Search Result


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Contd

1. The title:The first line of any search result is the title of the

webpage.

2. The snippet: A description of or an passage from the

webpage.3. The URL:The webpage's address.

4. Cached link: A link to an earlier version of this page. Click

here if the page you wanted isn't available


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Effective Googling

y How does Google interpret the basic search ?

y Google places AND operator between all search terms

entered in basic search box.

yAutomatically searches for some plural/singular andgrammatical variants.

y You enter : News Reader

y Google Searches : News AND Reader OR Readers

y Do not search the exact phrases unless quotes( ) arepresent !


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Found a useful site and want to find

other sites like it.

y Use related

E.g.- related:www.infosys.com finds IT company similar to

Infosys.


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More information about Specified URL.

y Use info

E.g. info:www.infosys.com

y Information includesy a link to the URL's cache

y a list of pages that link to that URL

y pages that are related to that URL

y pages that contain that URL


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Google is a dictionary

y Find Definition of a Word or a Phrases.

y E.g. define:Scruples.


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Google works as a Calculator as well as Convertor


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Specialty SearchFunction

y Google News : news.google.com

y Google Images : images.google.com

y Google Blog Search : blogseach.google.com

y Google Finance : finance.google.comy Google Scholar : scholar.google.com

y Google Book Search : books.google.com


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effective googling !

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