Effective Ways of Dental Marketing

As a dentist, you must have noticed that most of your business

comes from the existing customers, who keep coming to your

clinic for their regular checkups. These people might be the ones

staying in your locality, or some may also be your close friends

and relatives. However, if you feel it’s time to increase the

inflow of patients to your clinic and improve your business,

there are plenty of different ways in which you can do so.

You may have also tried spreading the awareness of your

business by using various dental marketing techniques like,

sending out fliers or publishing an ad in your local newspaper.

Although these methods are still quite effective, there are other

better ways of dental practice marketing, which you might have

not tried out yet. By using these techniques, you will ensure that

maximum number of people will at least become aware of your dental practice and the services which

you offer. What’s more, along with being very effective, these techniques won’t cost you a small fortune

unlike traditional marketing methods of print media.

Offer referral discounts: One way in which you can increase the number of people who

come to visit your clinic is to offer referral discounts to your existing customers. These

offers encourage customers to invite their friends and other acquaintances to your clinic,

such that they can avail the benefit of the discount. And by offering these discounts, you

will get more people to come to your clinic and increase your business.

Make a website:

Another sure-shot way of making your dental services known to people all over, is to

create one or two of your own dental websites. This site can portray all the services

which your clinic offers along with articles related to dental health which your customers

can refer to. You can even give details of your clinic’s location along with contact details,

in case patients want to make an appointment. There can even be a separate comments

section, where patients can ask their queries, if they have any.

Post ads on Social Media Websites:

Nowadays, if any business aims to gain popularity among the masses, they have to make

use of Social Media sites like Facebook, Twitter, LinkedIn, Google+ and even Pinterest.

Opening up an official social media account for your practice is a fairly easy task. Once

this is done, you can posts ads and promotional offers on these sites every day at no cost.

Request customer to submit reviews: Customer reviews are some of the best forms of

advertising your business. Even most dental marketing companies will agree that the most

effective way of promoting your dental practice is to ask your existing loyal customers to

submit reviews of their experience in using your dental services. This word-of-mouth type

of marketing will encourage other prospective customers to try out your services as well.