efg 2013 sarah house-barklie - an insight into insight
DESCRIPTION
Inspire people to think about how: • to really get to the heart of what the leadership is looking to achieve - what's the organisational really all about? • much people cost the organisation, and therefore how to get them in the best place to sustainably achieve organisational strategy • think about the future of people solutions and challenge status quo on HR thinking • question the application of engagement survey data and recognise the importance of all available data in assessing organisational health.TRANSCRIPT
An insight into insights
9 May 2013
Barclays Research and Insight | Internal use only
Barclays Research and Insight | Internal use only
Engagement: the new buzzword
Is it working? And if not, why not?
Barclays Research and Insight | Internal use only
Barclays: success built on 300 years of history
1690
JOHN FREAME AND THOMAS GOULD START
TRADING AS GOLDSMITH BANKERS IN LOMBARD
STREET, LONDON
1896
BARCLAY AND COMPANY LIMITED IS ESTABLISHED
1985
BARCLAYS UK AND INTERNATIONAL
OPERATIONS ARE MERGED TO FORM BARCLAYS PLC.
2007
BARCLAYS IN THE UK BECOMES CARBON
NEUTRAL; LAUNCH OF BARCLAYCARD
BREATHE AND ONEPULSE
2012
PINGIT LAUNCHED IN THE UK, ALLOWING CUSTOMERS
TO TRANSFER MONEY VIA THEIR MOBILE PHONE
1728
FREAME AND GOULD MOVE TO 54 LOMBARD STREET, LONDON, AT THE SIGN OF
THE BLACK SPREAD EAGLE
1966
BARCLAYCARD, THE UK’S FIRST CREDIT CARD IS
LAUNCHED.
1997
BARCLAYS CAPITAL ESTABLISHED
2008
BARCLAYS PURCHASES LEHMAN BROTHERS’
NORTH AMERICA INVESTMENT BANKING AND
CAPITAL MARKETS BUSINESSES
2013
BARCLAYS LAUNCHES ITS PURPOSE AND VALUES
Barclays Research and Insight | Internal use only
What insight?
Understanding cause and effect
Understanding the inner nature of things, relationships and behaviours
Combining multiple data sources: Big Data Analytics
Driven by demand for more integrated reporting on all aspects of an organisation's capital
What insight?
Barclays Research and Insight | Internal use only
Insight tools
Organisation design HR initiativesDelivering business strategy – risks and
opps
Barclays Research and Insight | Internal use only
Who would use insight?
Who is the key audience?
What questions should we be asking?
Barclays Research and Insight | Internal use only
How and what tools/skills are used versus traditional
Insight tools
Internal dataSocial media
HRISSurveys
Benefit infoPhone use
External dataInternet
Professional bodiesAcademicsAnalytics
Interpreting data
Traditional tools
Survey dataFocus groups
Leadership discussionsHR interpretation Working in silos
SkillsEngagement knowledge
Business structureReport writing
Facilitating focus groups
Barclays Research and Insight | Internal use only
What does this mean for traditional data gathering?Insert image – DATA and people
Barclays Research and Insight | Internal use only
Think about…
Manage expectations of your key stakeholders
Be clear about the questions that need answering and don’t ignore the ones that are difficult to answer
Reach out across functions to leverage all data sources
Don’t aggregate data – it might hide the true insight
Don’t wait for the holy grail of 100% data accuracy
Tell a story
Make sure it’s actionable
Equip receivers to be able to use the insights
But most of all…. Don’t do too much at once.
Barclays Research and Insight | Internal use only
How could you use insight in your organisation?