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Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

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Page 1: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Page 2: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

New Tobacco Products

Once limited to cigarettes, cigars, pipe tobacco and chewing or spit tobacco, tobacco products today come in more flavors, forms, shapes and sizes, and with more unproven health claims, than ever before. 

Key trends include:

Introducing flavored products Creating novel smokeless products Targeting products and marketing Sustaining addiction and discouraging

quitting

Page 3: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Reduced Exposure vs. Reduced Risk

Reduced Exposure: The shortened level of secondhand smoke omitted and its inhalation to non-smokers

Reduced Risk: A lower risk of negative health effects associated with the use of the tobacco product

Page 4: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

New Advertisement Methods

Manufacturers focus on the habits, desires, and tastes of their intended audience.

“The tobacco pandemic is a communicated disease. It is communicated through advertising, through the example of smokers and through the smoke to which non-smokers-especially children-are exposed.” – Gro Harlem Brundtland, Director General, World Health Organization, 1999

Page 5: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

NEW PRODUCTS New Packaging New Sizes New Designs

New Colors New Flavors New TechniquesTRU Youth must have New IDEAS too!

Page 6: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Virginia Slims

Smaller diameter. Skinny for image and convenience.

Meant

to

attract

women

Camel #9

Page 7: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

By Revved Up Inc. & Southern Smokeless

INFUSED WITH CAFFEINE

Page 8: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Keeping an eye on Japan

Innovative Manufacturing Philip Morris has a Japanese company PMJ

D-spec/LSS Products D-Spec or Less Smoke Smell (LSS) cigarette. D-spec, a

technology perfected by Japan Tobacco Inc., is a method of fixing a flavorant onto the cigarette to improve the smell of side stream smoke.

Page 9: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Camel Nutty Menthol

When lit, the extra paper-layer burns simultaneously with the cigarette rod, off setting the tobacco smell.

Salem Menthol

Triple menthol cigarette with an internal flavored yarn inserted in the filter. Flavors include mint, spearmint, and peppermint.

Page 10: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Marlboro

7.2cm long compared to a regular 8.5cm cigarette. Designed for quick use.

Marlboro Intense This smaller cigarette is being referred to as “snack size”.

Similar to Marlboro’s 72s brand.

Page 11: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Contains a small blue menthol capsule within the filter.

By squeezing the filter the small blue capsule is crushed and chemicals are released.

Camel Crush

Page 12: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Reduced Risk Products

Advertise they have less nicotine or tobacco therefore it is a safer alternative

Some products substitute tobacco for other harmful substances that can contain carbon monoxide and propylene glycol

Can still have a high level nicotine There are not current studies supporting

the use of these products, no safe level!

Page 13: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

E-cig: Nicotine, No Tobacco

Heats up nicotine instead of burning it

No carcinogens or tar

Blows out vapors

A mix of water, nicotine, artificial smoke flavor and propylene glycol, the chemical used in fog-making machines. "The electronic cigarette is not a

proven nicotine replacement therapy," said Dr Ala Alwan, Assistant Director-General of WHO's Noncommunicable Diseases and Mental Health Cluster.

Page 14: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Eclipse contains Tobacco, heats instead of burning.

Page 15: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Camel Dissolvables deliver between 0.0 to 3.1 milligrams of nicotine, while cigarette smokers typically inhale about 1mg per cigarette. Camel Dissolvables will not be positioned as a smoking cessation or reduced risk product. Emerging Products by R.J. Reynolds

Reduced exposure products

Camel Dissolvable Sticks: Can be placed in the mouth like a toothpick or broken into a piece that is placed between the upper lip and gum, where it dissolves after ten minutes. Flavor: Mellow

Camel Orbs: Pellet that lasts about 15 minutes. Same usage as sticks. Flavors: Fresh Mint and Mellow

Strips: Dissolve after 3 minutes. Flavor: Fresh Mint

Page 16: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Sachet (Pouch)

Revel

Smokeless and Spit-lessAvailable in mint, wintergreen, and cinnamonResembles gum or mintsComes in a pouch (sachs)

Page 17: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Camel Snus

Spit-less pouch The juice can be swallowed

Page 18: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Fuisz

Film strip Owned by MonoSol Rx Claims to have

significantly lower amounts of tobacco

What could be dangers of using this film?

Page 19: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Nicotine Water

Each 8-ounce bottle contains 4mg of nicotine equally suspended in purified water, with just a hint of lemon flavoring.

All you will taste is the water. For use where smoking is not allowed or for people who want to quit smoking.

From http://www.nicoworldwide.com/

“NICLite® contains a purified organic nicotine molecule in a Complex Homeopathic Formula, which will go into equal suspension in 8 ounces of pharmaceutical grade water.”

Page 20: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Nicogel is a tobacco gel that smokers can substitute for cigarettes. It is to be used when a smoker is in a place where they are not allowed to smoke.

It is not a smoking cessation product. To use Nicogel one must take a single press of gel and rub it into their skin.

http://www.nicogel-uk.com/index.php

Page 21: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Moving from ideas to action

Questions to ask yourself when making an action plan:

Have a goal. How can we write down the goal in simple terms? How to spread the message —who needs to be educated, how

do we get our message out, etc When to begin and end the work towards this goal. Are these

dates realistic in terms of what everyone can do? Materials are needed—food, pencils and paper, poster board,

etc Make sure that everyone knows what their responsibility will

be. How do we evaluate the successfulness of the action steps?

How do we know when we’ve finished the steps?

Page 22: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Techniques

Hosting tobacco education events Educate Staff about new products to help

with Compliance Host events with your TRU club at school Submitting letters to the editor to your

local newspapers. Educate Family and Friends Continue to research and stay up to date!

Page 23: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Resources

Jim Martin, NC Tobacco Prevention and Control Brach Presentation: 15 New Tobacco Products sept29-3 (2)-1.ppt

Paul Turner, NC STEP Presentation: Task Force Updates August 2008 World Health Organization, Marketers of electronic cigarettes should halt

unproved therapy claims, 9/19/2008. http://www.who.int/mediacentre/news/releases/2008/pr34/en/index.html.

Southern Smokeless, http://www.southernsmokeless.com/. Crown Seven, http://www.crown7.com/. New Products, Tobacco Documents, www.tobaccoproducts.org NC Tobacco Prevention and Control Branch,

http://www.tobaccopreventionandcontrol.ncdhhs.gov/. NC Health and Wellness Trust Fund, www.healthwellnc.com Nico Worldwide Inc, http://www.nicoworldwide.com/ Nicogel, Limited Company registered in England, http://www.nicogel-uk.com

Page 24: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)
Page 25: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

What flavors does Revel usually come in?

A. MintB. WintergreenC. CinnamonD. All of the above

Page 26: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

What commonly used object can be most compared to the size of the Fuisz:

A. Pencil  C. Index Finger D. Rice Grain

B. Penny

Page 27: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Camel #9 are mainly made to appeal to:

B. MenC. ChildrenD. Elderly

A. Women

Page 28: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

E-cigs are  meant to heat up tobacco, not burn it.

TRUE FALSE

Page 29: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

A. Watermelon

C. OrangeD. Lime

B. Lemon

What flavoring does Nico Water have a hint of?

Page 30: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Reduced Risk means:

A. A lower risk of negative health effects with usage of tobacco

B. The more tobacco you use, the lower the risk of cancer is

C. The risk of being hit by a UFO is reduced

Page 31: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Virginia Slims areskinnier because:

A. Of image and for convenience

B. Because there’s less tobacco for women

C. They look cooler than regular cigarettes

Page 32: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

REVVED UP is directedto:

B. Young men with fast carsC. Retired Nurses

A. 14 year old girls

Page 33: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

To activate the flavor in Camel Crush, you:

C. Squeeze the ball until you

hear a click

A. Punch the box

B. Throw the carton down the stairs

Page 34: Emerging Forms of Tobacco in the U.S. Alternative Forms of Tobacco aka Potentially Reduced Exposure Products (PREPS)

Marlboro Intense are small because:

B. So they are “snack size”

A. Babies want them

C. They’re more intense


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