Emote, Entice, Excite

Tom Dolman

Time plan

• Research: 28/1/13 – Practitioners work and technical

evaluation – Equipment

• Filters (for lens and light • Reflectors • Physical meterials

– Camera settings (Aperture, shutter, ISO) – Visual Language (in advertising) – What the modern viewer wants to see

(advertising) – Digital Vs. Film photography – Sensor/film formats – Lighting (on and off camera) – Lenses – Exposure (base/creative) (vis lang) – File size + editing (Photoshop, aperture,

lightroom) – Apochromatic Abberations – Darkroom practice

• Plan – 2/2/13 – Colour schemes – Final outcome – Produce electronic design board – Lighting – Film choice (justify) – H+S

• Shoot – 9/2/13 – Find a location – 7/2/13 – Conduct the shoot 8-9/2/13

• Edit/Process 18/2/13 – Justify Editing software 16/2/13 – Print 18/2/13

• Review each process 21/2/13 • Hand in – 25/2/13

Emote entice excite - definitions

• Emote: – (especially of an actor) portray emotion in a theatrical manner :the actors

would emote for the camera

• Excite: – 1 Cause (someone) to feel very enthusiastic and eager:flying still

excites meGould was excited by these discoveries – arouse (someone) sexually:his Mediterranean vibrancy excited

and stimulated her – 2 Give rise to (a feeling or reaction):the ability to excite interest

in others

• Entice: – attract or tempt by offering pleasure or advantage:a show which

should entice a new audience into the theatre[with object and infinitive]:the treat is offered to entice the dog to eat

Richard Avedon Arm shape reflects shape of elephants trunk

Elegant profile

Black and white dress contrasts against the rest of the image which is grey

Richard Avedon Slow shutter causes motion blur <1/30s

High contrast print

Film grain is obvious, suggests high ISO film

Richard avedon Fast shutter speed used to freeze action >1/250s (or flash lighting)

Submissive viewpoint in combination with wide angle lens gives the appearance of much longer legs

Richard avedon Blurred background suggests shallow depth of field and allows for the faster shutter speed needed

Absence of harsh shadows suggests overcast weather, which needs a higher iso film to achieve faster shutter speeds

Annie Liebovitz

All natural light, but most likely has some large reflectors off camera (to the right) to bounce some of the light back into the subject

Very deep Depth of field shown by trees in focus

Brightness of the open door brings balance back into the image

Annie Liebovitz Sky has been digitally burnt in using editing software to add a dark halo around the subject, leading the eye into him

Red lines show lead-in lines on the image

Subject is either artificially lit on location, or the image has been studio shot and edited onto the background (more likely)

1 foreground element to focus the eye but is balanced by hills

Annie Liebovitz Shot at sunrise to give backlit hair effect

Subjects are artificially lit from the front, shown by the difference in brightness on the models and the shadows in the trees

Mid Depth of field has only slightly blurred the background to help keep focus on the models.

Annie Liebovitz Gold and silver colour scheme – both precious metals

2 lights visable in the background providing backlighting. A reflector is probably used in front of the model to fill in the front.

Legs crossed to enhance feminine shape

Smoke used in the background to help show stage life, and distracts attention away from the backdrop

Weighted to the right to draw focus to the model

Equipment

• Filters – For flash – gels can be added to flash heads to change the colour/Brightness

(with ND gels) – On camera – ND gels can be used to stop down the light reaching the sensor

(useful for keeping a shallow DOF with shutter speeds that can still trigger flash

– Polarising filters can enhance blue skies and remove reflections from non-metallic surfaces.

– Graduated filters can be used to darken or change the colour of skies while leaving the ground unchanged.

• Tripod – a tripod can eliminate blur from slow shutter speeds caused by very slow film or very small apertures

• Reflectors/diffusers – reflectors can be used to bounce light back into the subject, brightening them

to help draw more attention to them. – Diffusers are often used in macro work which generally needs softer light.

Visual language in advertising Orange + blue complimentary colours make the image more visually appealing

Authoritative command, suggesting the viewer has no choice Thumb hooked into

bikini suggests they are about to be removed

Hand on the hip with the arm tucked behind gives the impression of wider hips

Visual language in advertising

What the modern viewer wants to see

• In most cases, the viewer wants to see something that looks perfect, with no physical flaws or unwanted reflections.

• In fashion editorial shots, the viewer needs to be able to see the outfit perfectly, in the best light possible. The model’s hair and makeup must reflect the style/outfit (for example, you wouldn’t use a model with a multicoloured mohawk and black eyes for a high fashion maxi dress, but you might for a black trenchcoat)

• In fashion, the perfection rule still applies. There could not be any dirt on the outfit, and any labels/tags must be concealed/removed

Film vs digital Film Digital

Pros Cons Pros Cons

Almost unlimited enlargment size

Cannot instantly review the image

Image can be instantly reviewed and edited

Enlargment size limited by the number of pixels.

Has a wider dynamic range Processing can ruin all of the shots

Images can be repeatedly processed until the right look is achieved with no extra cost

Files can become corroupted

Cameras and film are very cheap

Can be inconvenient for “instant” shots to be sent to a client – such as a football match photos

Virtually no grain at low ISO levels

“boot up” time can become inconvenient

Can last almost forever if kept under the correct conditions

After 36 or fewer shots, you need to reload the camera

Can shoot hundreds (if not thousands) of images on a single memory card

Exposures are more sensitive and would require more editing time to get them correct

MUCH larger format sizes Physical storage space is vast Exact copies can be made and distrubuted infinatley

Cost can be incredibly high

You can look at the images immediately, no need to boot up a compter etc

High ISO film has much worse grain than a high ISO digital shot

Physical storage space is tiny – a 1Tb hard drive can store >100,000 images!

Need to buy an expensive computer to edit largerimages

Sensor/film formats + standard lenses

• 4/3 sensor type (ASP-C) (50mm standard lens) (for example, both of my Pentax digitals (k5+K-x)

• 135 (35mm) considered standard film + digital format (50mm standard lens) (eg. Canon 1D+ my Olympus OM-10)

• 120 – standard medium format film, can be different frame sizes depending on the design of the camera. Sizes include – 6x4.5, 6x6 and 6x7(cm) (80mm standard lens) (e.g.. Hasselblad H4D or my Hacoflex TLR)

• 5x4 commonly used in landscape photography and anything that needs a lot of detail or high degree of enlargement (180mm standard lens)

• 10x8 used to create enormous enlargements. (360mm standard lens) • Sheet film (5x4 and 10x8) can offer a larger range of creative and technical

aspects such as tilt/shift • Smaller formats increase the depth of field for the same f-number. This

means you can shoot with a much wider aperture (an therefore use a faster shutter speed while still getting the same depth of field

Lighting – On camera

• On – camera lighting can produce a very flat image if used in confined area. This will eliminate a lot of form and texture in the image leaving a very dull image.

• On location (a vast, open location) on-camera lighting can be use as a fill light, to help pick out the subject. In the example used, a flash has been used to highlight the model. If the flash was not used, then the model’s front would be in complete blackness

Lighting – off camera

• Off-camera lighting can produce studio-like effects (especially when used in a studio.) this can create very striking images which would otherwise be impossible without a serious amount of editing.

• The example used has a flash placed high and to the left to add some form and texture back into the image that would not be possible if the lighting was used on-camera.

Lens types (and their uses)

• Prime – Wide angle – Standard – Telephoto

• Standard lenses generally have very wide apertures and much greater sharpness because they are specifically designed to work at one focal length only. A wider aperture gives the user greater control over the depth of field and exposure as it will generally present more f-stops (usually between 1.4 and 22 for a standard lens)

– Fisheye • Fisheye lenses purposefully distort the image with a barrel distort to add a creative effect. The focal

lengths generally range from 6mm to 14mm

• Zoom – Wide – Wide-standard – Standard-telephoto – Telephoto – “superzoom”

• Zoom lenses re helpful to a travelling photogrpher who doesn’t want to carry around a bagful of lenses. The widest a zoom lens will get is normally around f/2.8, making it 2 or 3 stops slower than the fastest prime lenses.

Lens examples (primes)

The tiny pentax 40mm f/2.8 presents a very compact wide angle lens

Canon’s 50mm f/1.2 is one of the fastest prime lenses currently being manufactured

Canons 400mm f/2.8 has an enormous front element, making it useful for sports photography where a shallow depth of field and fast shutter speed are desirable

Lens examples (zooms)

Tamron’s 10-24 provides a very wide angle lens for extreme wide landcapes

The pentax 16-50 f2.8 provides a lens that can be used for anything from wide angle landscapes to a standard lens for portraiture

Pentax 50-135 f2.8 can be used for portraiture and wildlife, can produce flattened images which can be flattering for portraits

Sigma provides one of the best “superzooms” around. The 50-500 can be used for anything from portraiture to extreme wildlife photography. Because the barrel extends during zooming, the f-stop also increases.

Lens Choice

• I will be using my medium format TLR film camera along with my crop sensor Digital SLR

• TLR has a fixed 80mm lens that has apertures ranging from 3.5 to 22. This camera may be impractical because it has no zoom. I do not know how much room I will have to move backwards at the chosen location, which could cause some issues with cropping too tightly.

• 80mm is a popular lens choice for many portrait photographers beause it can flatten out backgrounds, making them less distracting

• I will be using a Wide angle zoom lens on my SLR to give an altered perspective. The zoom function allows for creative elements such as zoom bursts, which can add a very exciting element to the image, drawing the eye towards the center from all directions.

• Wide angle lenses are often used in fashion/beauty to enhance the length of the model’s legs

RAW vs JPEG

SLR vs TLR

The image you see in the viewfinder on an SLR camera is exactly what the sensor/film will see

On a TLR camera,the image you see on the fousing screen is inverted and not the same crop as what the film will see, as shown in the diagram. This is easily solved by just moving the camera up an inch or 2 just before the shot is taken.

Apochromatic abberations

• Since higher frequency light refracts more than lower frequency light, this can cause aberrations in the focused image.

• This can be corrected by using a series of lenses that will converge the different wavelengths back together to focus the light back onto a single plane

• The prefix Apo- suggests a correction of this distortion

Exposure - base

• Base exposure (also known as optimum exposure) is what the camera will automatically expose the image at if left unaltered. In most cases, this exposure is generally the favoured because it will show the greatest amount of tonal range.

Exposure - under

• Underexposure can create a dark and dingy image with fewer highlights. This is rarely used in fashion photography because it is unflattering and unforgiving to a model’s skin. It can produce a very mysterious image is the image is mostly underexposed with very few highlights.

• However, underexposing one part of an imgage can really help draw the viewers eye to the subject If it is exposed correctly.

Exposure - over

• Over exposing an image can create a light and airy image that can be very forgiving for blemishes. It is very often used in beauty portraiture which will remove a lot of texture in the image, making the image more flattering.

Darkroom practice

• See unit 33 - darkroom

Editing software - Lightroom

• Lightroom is a digital editing software, designed to replicate all of the effects that can be achieved in a film darkroom, with a very efficient workflow and editing modes.

Editing software - Aperture

Editing software - Photoshop

• Photoshop was origionally intended as a digital darkroom, an while it still retains many of the darkroom features, it now has much more focused on the image manipulation side of editing, such as the liquify tool.

• Photoshop is very helpful for combining images together, similar to how Annie liebovitz created her sword in the stone image.

Location – Dolbadarn castle

The castle is situated just outside of llanberis. The shot in the top left is looking east over the site, this is the direction I will take my images from at first light because the sunlight from the sunrise will be directly on the model and should help to prevent the skies burning out. I will have a look around the castle before shooting and will take a few test shots without a model to check lighting and composition.

Dolbadarn Castle

Rapunzel

• “let down your hair” has modern connotations of relaxing, or lowering your inhibitions.

• Being shut in the tower is a modern equivelant of being “grounded”. When she escapes the tower, it is a symbol of being free from mother gothel (generic term for godmother)

• In the origional story, Rapunzel is 12 years old, the age when sexual maturity generally begins in females. In more modern adaptations, she is generally older. The disney adaptation shows her being 17, going on 18 which is considered the age in which a child becomes an adult.

• Long hair is associated with the goddess venus – the goddess of love, beauty, sex and fertility, all of which are relevant to the story of rapunzel.

Pose inspiration Bots of these paintings of the birth of venus use the commonly used “S” shape pose – the

Pose inspiration

Many painting of Venus include the commonly used “S” and “C” shapes. These can help enhance the feminine figure, shown in both images. The first image shows a stood “C” shape which pushes the hip out to the opposite direction of the head. An “S” shape with the arms creates a very glamorous pose as shown in the second image.

Inspirational shots – Tim walker

The shot to the left is my main inspiration for this shoot, I will be making a similar dress, but in red to compliment the greenery of the surrounding hills and to emote a feeling o ove and passion in the viewer. The train will act as a lead-in line to the model who will be artificially lit with a speetlight flash. The shot on the right shows a general overall feel that I would ike to achieve from my photography. The pointed toes suggest a sexual climax, while the act of being unstable on the ladder suggests a feeling of danger. Fear of heights/falling is one of 2 fears that we are born with as babies and I wish to exploit this to help get an emotive response from the strong-willed “rapunzel”

Inspirational shots – Annie Liebovitz

Liebovitz has created an entire series based on the disney films – the one I have chosen here is obviously cinderella. Most of her shots in this series are not shot on location, but are shot in a studio then edited into the location in editing software. The second shot shows the kind of lighting style I would like to imitate. There is a small softbox off camera to the right. You can tell this because the only shadows present are on the model and the lighting on the chimney stack to the right has very little form from lighting.

Colour schemes

I have chosen red and green to be the main prevailing colours in my image. These 2 colours are complimentary and will make the final image more appealing to the viewer.

Makeup ideas

I would like the makeup to be soft and feminine, but still show the desired emotion – I will be heavily framing the eyes as they are considered the “gateways the the soul.” The lips will also be softly reddened to suggest an arousal. I will be trying to imitate the european look (where the story of rapunzel origionated) by using makeup in the cheeks to have the false impression of high cheek bones which are commonly associated with mainland European women.

Hair ideas

I would like the hair to be wavy with a single red rose placed to the side. The flower in a woman’s hair suggests a femininity, the red rose symbolising love.

Design board

Dress Design I plan to buy a dress of any length and extend it to a maxi dress with 3 separate pieces of material – one will extend from the chest and split to re-attach around the back. The other two will be to extend the dress and add some relief to the dress. I will also be adding an emergency blanket underneath which should help insulate the model against the cold/wind. The dress will be long enough to cover the model’s feet and a foot and a half longer. The model will be stood on a stool (with sandpaper grip on top) to give a surreal impression of extended height

Kit list

• Pentax K5 + standard 50mm f1.4 lens – My basic camera setup, complete with standard lens which gives very sharp, true to the human eye images.

• Pentax k-x + 18-55mm lens – A backup camera with a wide angle lens for experimentation with perspective. From past experimentation, I know that a low

viewpoint and wide angle can help lengthen a model’s legs. I may choose to do this do lengthen the dresses train length

• Hacoflex TLR (80mm lens) – This is the camera I am most likely to shoot my final image on, because it can produce very high quality images which can easily

be enlarged beyond a 16x20 print

• Sigma 610 hotshoe flash – I will be using this as artificial light during the shoot and have tested my hacoflex film camera to check the sync speed.

• Flash remote system – I will only be using the flash off-camera to help add relief and texture in the model’s dress..

• Tripod – May be used for camera if slow shutter speeds are required, or to mount flash onto.

• Fuji velvia 50iso film (for hacoflex 120) – A very fine grain, high saturation medium format film for the highest possible quality film print

• 5 in 1 reflector – Can be used as a reflector to bounce sunlight back onto the model, or as a diffuser to soften the light from the flash (if needed)

• Duct tape – Can be used for many things, from emergency repairs, to holdng bits of equipment in places they don’t want to

• Tracing paper – Used to diffuse flash

Risk assessment Risk Hazard level

(1-5) Likelyhood (1-5) Who will it effect How to solve

Slips, trips and falls

2 5 All present All will be weaing sturdy footwear with ankle support at ALL times. Model will be help onto locations (if nesacerry) Recent snowy conditions have made this a priority Since the dress is so overly large, the model will be assisted whenever moving

Weather conditions

4 4 All present All except model will be clothed in gear appropriate for weather conditions. The model’s dress will have an inner lining made out of emergency blanket material which can be removed. The model will also be told that they can take a break at any time to warm up, and will be wearing full cold gear when not required for a shot

Members of public

2 1 Pohographer The shoot will be conducted at/before sunrise, before members of the public will be allowed on site. Equipment will be kept in an unmarked bag until needed and any non essential equipment will be left at the YHA

RTA 5 1 All present Driver will be handling the vehicle with care especially in snowy conditions. Care will also be taken when crossing roads.

Loose rocks/ stones

3 2 All present Appropriate footwear to be worn.

Photographic experience

• This image was shot with a fisheye lens to give a lot of distortion, creating an interesting effect.

• I also used a fill flash on top of the camera to lighten the face. The tone with no flash is seen on the model’s leg.

• This image demonstrates using on-camera flash and natural light on location along with a creative use of perspective

Photographic experience • This image demonstrates

using shallow depth of field. It was shot at f/1.4 which helps to keep the focus on the model, rather than the backrgound. I think if the depth of field was much more shallow, it would have made it difficult to identify objects in the background such as the target.

Photographic experience

• This image was lit with a single light placed behind the model to create the halo effect. I also used a large reflector just to the right of the camera to bounce the ash light back into the model. The image was taken late at night, so I had to use high ISO and a fast lens to get the lighting correct

Photographic experience

• This image was taken early in the morning to get the low light behind the model.

• The mist behind creates beams of light through the trees

• The location was most appropriate for this shoot because it was themed on autumn fashion The leaves on the floor compliment the brown colour scheme to tie the entire image together

Fill Flash examples

This example was using a flash on top of the camera, but positioning the flash 70 degrees off from the model and used the flashes built in catch panel to refect a softer light into the model . The day was very overcast, so without the flash, the sky would have been totally bleached out.

Fill flash examples

I used a flash n a tripod the the upper right of the camera to light the model’s face and leave a shadow uner the chn, to help highlight her face Butting the flash as high as I could create a pool of light around the model, and left the (very flat) sky darkened

Fill flash Examples This example uses a flash placed on the corner of the table to light the model’s face.

Fill Flash Examples

This example uses 2 flashes. One is plaed off-camera to the left, behind a diffuser. The second is on top f the camera to provide a fill light. On this shoot, I was hoping to get a darkened sunset, but the cloud cover made it a bit more challenging.

Final idea

• I have decided to choose the word “entice” for my photoshoot.

• attract or tempt by offering pleasure or advantage:a show which should entice a new audience into the theatre[with object and infinitive]:the treat is offered to entice the dog to eat

• The shoot itself will be loosely themed on the story of rapunzel, but instead of long hair, I will use an excessivley long dress which will lead the viewers eye into the model, enticing the viewer in.

• The story of rapunzel itself is about growing up, a sexual maturity – this will be shown with the red dress and pose.

• The model will be stood on a pedestal to give an impression or much longer legs, a desirable feature in the feminine figure.

• I will be shooting late evening/sunset so there will be no other people around. It will also redden the skies to compliment the colour of the dress

Film shots vs Digital shots

Digital edits

Final Shot