Energize your mindHealth benefit solutions

Energize your mind

There are two distinct concepts that define how we think of mental energy: our brain cells need fuel to support our thought processes and we also identify with a feeling of being awake and energetic.

Both concepts are supported science and by a host of nutritional ingredients that contribute to mental energy. Some of the most notable ingredients are:

• Glucose,thefavoriteenergysourcefornervecells

• B-vitamins,tocontributetocellularenergyproduction

• PUFAs,fortheirbenefitstomoodandthemaintenanceofnormalcognitivefunction

• CoenzymeQ10,tosupportenergygenerationatthecellularlevel

• Caffeine,toboostreactiontimeandcontributestoafeelingofalertness

• Taurine,toimprovememory,alertnessandfocus

• Ginseng,forimprovementsinmoodandcognitivetasks

• Gingkobiloba,foralertnessandcognitivespeed

Fast facts:• Althoughthebrainisonly2%ofthebody’sweight,it

consumesaround20%ofthebody’stotalenergy 1

• Theaveragepowerconsumptionofanadultbrainis 20Watts2

• 80%oftheenergyusedinthebrainisrelatedtothebrain’ssignaling.processes1

How can we Health you?

Afeelingofalertness,motivationandapositiveframeofmindarethethree pillars of mental energy. Nutrients that support brain function help usreachourcognitivepotentialatwork,schoolorplay.

DSM’sbroadportfolioofinnovative,high-qualityandsafenutrients,combinedwithourconsumerinsights,marketknowledgeandapplicationexpertise,can help your mental energy positioned products attract more consumers.

Wearetheonlyintegratedpremix,vitaminandnutraceuticalmanufacturercapableofcreatinganddeliveringtailor-madeformulationstoyouanywhere.Blendinourextensivescientificexpertise,technicalknow-how,globalpresenceandtotalqualityassuranceforyourpeace-of-mind.

Viaourglobalnetworkofblendfacilitieswecreatevalue-addingnutrientcombinationscustom-madeforyou.OurFortitech®Premixescanoffertherightbalanceofingredientstoenergizeminds.

DSM can help you get to market faster with appealing cognition solutions that work.

The above information is based on scientific studies, and a list of the latest references is available on request.

Nutrients for an energized mindVitamins Quali®-B(Vitamin B1, B2, B3, B6, Folic acid, Biotin, B12

Nutritional lipids life’sDHA® (Vegetarian, sustainable source of omega-3 DHA)

Neutraceuticals Minerals ALL-Q® (Coenzyme Q10) Zinc Caffeine Selenium Ginkgobiloba Panaxginseng Taurine

For more information on this Health Benefit Solution by DSM, visit www.dsm.com/human-nutrition or e-mail info.dnp@dsm.com

This information is based on DSM’s current knowledge and only contains scientific and technical information for business to business use. DSM makes no representation or warrantyoftheaccuracy,reliability,orcompletenessoftheinformationandastoresultstobeobtained.Useofthisinformationshallbeatyourdiscretionandrisk.Itdoesnotrelieveyouofyourobligationtocomplywithallapplicablelawsandregulationsandtoobserveallthirdpartyrights.Nothinghereinrelievesyoufromcarryingoutyourownsuitabilitydeterminationsandtestsincludingthestabilitytestingofthefinishedproduct.Countryorregion-specificinformationshouldalsobeconsideredwhenlabellingoradvertisingtofinalconsumers.Thecontentofthisdocumentissubjecttochangewithoutfurthernotice.Alltrademarkslistedinthisbrochureareeitherregisteredtrademarksortrademarks of DSM in The Netherlands and/or other countries.

H0187©DSMNutritionalProductsLtd2013

Energize your mindHealth benefit solutions

ForDSM,qualityisawayoflife.ThisisthecoreofQuality for Life™.

Quality for Life™ is the mark of quality, reliability and traceability.ItmeansthatDSMcustomersaregettingthebestingredients,knowingthesourceonwhichtheydepend.Quality for Life™ means sustainability.Itsymbolizesourcommitmenttoourenvironment,consumers,ourbusinesspartners,ourpeopleandtheregulatoryframeworkthatgovernsouroperations.

With the Quality for Life™ seal, we aim to ensure peace of mind for you and for your customers.www.qualityforlife.com

Mental energy to power your busy lifePeoplearebusy,yettheywanttofitevenmoreintotheiractivelives.Energizingproductshavebeenpositionedtogivepeopleaquickmeanstohelpthemregroup,refocusandcontinuefunctioningatahighlevel.

Theconceptof“mentalenergy”isseenasacombinationofhighcognitivefunctioning,highlevelsofalertness,amotivationtodomore,andapositive,optimisticmood.Safeandnaturalwaysofboostingmentalenergyhavethepotentialtoimprovequalityoflife,andgivepeople’swork performance a boost.

Activate the mental energy market with innovative ingredientsThere is a strong consumer interest in products that contribute mental energyandimprovemotivation.Non-alcoholicenergydrinksforyoungadults really created the market and are leaders in the category. Newer products are geared towards office workers and older adults looking to beat the afternoon lull and power through to the end of the day.3Othercategorieshaveseengrowthmorerecently,suchassnacks,breakfastcereals,andbakeryitems,whichhaveproventobeappropriateproductstodeliverenergy-relatedhealthbenefits.Thereisconsiderableinnovationinapplyingenergyclaimstodiversemarketingsegments.4

New product launches in the energy category are the highest in North America,withEuropeandAsia-Pacificlaunchesnotfarbehindintermsofglobalmarketshare.LatinAmericaandtheMiddleEasthavethemostgrowth potential.4

Youngadultsarenormallythetargetdemographic,andafewdrinksdominatethemarketprovidingroomforinnovationwithproductsprovidingauniquetwist.5Globally,energydrinksholdalmosthalfthefunctionalbeveragemarketshare.5 Strong growth is predicted in the coming years.5

The Science of Mental EnergyMental energy can be defined in two ways:

• Aperceptionofmentalalertness,highmoodlevelsandmotivation.• Themetabolicprocessesthatsupportthebrain

Amodelconsistingofcognition,moodandmotivationhasbeenproposedtodescribementalenergy.Thiscomprisesofthreeareas:cognition,moodandmotivation.6Cognitionisacombinationofattention,vigilanceandahigh ability to perform mental tasks. Mood is related to separate feelings ofenergyandfatigue.Motivationisthedeterminationandenthusiasmto perform mental tasks.6 These areas of mental energy can be measured withquestionnaires,specificmentaltestsandviabrainactivitymeasurements.7 Twoimportantmeasuresofbrainenergy,quantifiedbyelectroencephalography(EEG),arebeta-waves(indicativeofanactivebrain),andalphawaves(aquiet,contemplativestate).

Othercomponentsofourdiets,suchascertainherbalproducts,canmodifyinternalprocessesinthebrainthathaveaperceivableandmeasurableimpactonenergy,cognitionandmood.

Thebraindemandsalargeamountofenergy,around20%ofwhatweuseeveryday.8 Neurons are the brain cells that are responsible for a great portionofthisenergyneed,becausetheprocessofthoughtrequiresafueltosendelectricalpulsesbetweenneurons.Thetworequirementsfor energy production in the brain include carbohydrate as a fuel and vitaminstoparticipateinmetabolicprocesses.Glucoseisthepreferredsourceofenergyforproperfunctioningofthebrain,9butdietaryfactors,suchasadequateBvitaminorcoenzymeQ10intakes,arealsovitallyimportantco-factorsforthebrain’senergy-yieldingmetabolism.Otherdietarycomponentsaffectmentalenergythroughtheireffectsonneurotransmitters,brainbloodflow,andthemetabolicbasisofthought.

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20082003 Long-lastingmentalenergy

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General populationParents of children under 18People with high awareness of nutritional issues18 – 29 year olds

COGNITIONAttention/vigilance

MOODFeelings of fatigue/energyMOTIVATIONDetermination/enthusiasm

MENTAL ENERGY

Adapted from Gorby, Brownawell and Falk, 2010

Nutritionalingredientssupportmentalenergybyprovidingfuelforthought,andbyaffectingmoodandmotivation