engage your community with digibonus
DESCRIPTION
Why engagement matters and how Digibonus can help you to boost your onlienTRANSCRIPT
www.digibonus.com
IntroducingDigibonus
The best way to engage your community
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Ok, now what?
394,434 fans!
Social media dilemma…
July 1, 2012Digibonus Introduction
Unlocking business potential of social
Engagement provides tools that capture value from your community
Fan acquisition
Fans engage with content
Viralspread
Business benefits
Many brands neglect this step
Brand provides content
Engagement
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Engagement is what makes a brand’s
community valuable
Key takeaway
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Engagement is
Dynamic fans eager to interact
with your community
Engagement is not
Passive fans flooded with corporate
information
But what is engagement ?
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Benefits of engagement
Brand affinity Reach
Social data Ambassadorship
The power of Engagement
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«I bet you can’t beat my score in the PriceMinister
quiz!»
«Here is a photo of us at that awesome hotel. We entered their photo contest. Please vote for us!»
«I vote for the RSX camera»
«I just signed up for the Digibonus webinar. Join me!»
Interactions create more posts on the timeline further boosting visibility
Fans share what they love about your brand!
Make it easy for your fans to talk
about you
«I just got to the Nike store and won a photoop with Beckham!»
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Ok so engagement is a good idea but…
July 1, 2012Digibonus Introduction
But how do I Create engagement
???
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Engagement requires content on your page
• Relevant brand news– Hard to control timing and frequency
• On-page experiences – Can be tailored to encourage engagement and sharing– Brand controls timing and content
July 1, 2012Digibonus Introduction
Fans engage with content
ViralspreadBrand provides
content Engagement
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Example of some recent campaigns created using Digibonus
Digibonus enables engaging on-page experiences
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Pick a campaign to
fit your objectives
Customize content to maximize
engagement
Apply your brand identity
Publish and promote on Facebook,
web or mobile
Monitor performance and collect
data
Focus on what you want to do not how you must make it happen
Create experiences for your fans in 5 easy steps
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Easy to use platform
Build your user journey Design your look-and-feel
Publish to Facebook, web and mobileSchedule
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Catalog of ready-to-use templates
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Facebook, web and mobile
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Web
FacebookMobile
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Feed data collected from fans to your CRM
• API’s to interconnect CRM• Tagging systems to dynamically transfer data • Data mapping
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A few examples
What our customers are doing it to obtain great results!
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Case study: Priceminister e-store
Objectives• Create a buzz• Engage fanbase• Recruit fansConceptFans test their general knowledge in a exam and compare their socres on facebook.
Results• Engagement: 17% • Recruitment: +7%• Buzz: +30% increase in “talking
about” metrics
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Case study: Tourism Bahamas election
Objectives• Boost visibility of destination• Engage fanbase
ConceptWeekly elections on a variety of themes related to the islands (best golf course, best place to dive, etc.)
Results• Engagement: 30% over 60 days• Every week 5% of fanbase viewed
presentations of islands
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Case study: Fun Radio
Objectives• Recruit fans• Engage community
ConceptDaily instant win with compelling prizes requiring fans to answer questions on featured celebrities
Results• Engagement: 9%• 13% growth in fanbase
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Some of our customers
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«Digibonus gives me the independence and creative freedom to create the campaigns I want. Everything is managed from A to Z without any hassle which helps tremendously in reaching our goals ! »
Thomas Durand -Media365
«Loyalty is all about understanding our readers… how do we address them in an environment that is as personal as Facebook? … Digibonus offers an excellent solution that support a rich variety of scenarios.» Michel F, head of marketing, 20minutes internet site
… and some of their kudos
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Digibonus benefits
• You will love how easily you can create branded experiences for your community on Facebook, mobile and the web
• Your IT department will love how easily it connects with your CRM
• Your fans will love the ways they can interact with your brand
July 1, 2012Digibonus Introduction
Love your fans
Contact us:Jean-Marc Holder // P. +33634023188 // E. [email protected] // www.digibonus.com // www.facebook.com/digibonus // twitter.com/digibonus
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