How do they handle

the situation?

• By providing much better services.

• A much larger range of products while

still specializing tea. Much larger,

diverse market.

MOUSTACHE HOUZE

• Helmed by two pretty ladies

• Catherine Yeo and Christine Ooi

• 27th June 2013

• Campbell Street,

Penang

• Very cozy and homely

ambiance

• Funky interior design

• Mural paint painted on

the wall of their cafe

• Became one of the

landmarks of the cafe.

• Moustache

themed cafe

• Only serve coffee

and cakes

• Renovated from pre-

existing shop

• Founder’s brother in

law

• Originally planned to

be a boutique

Moustache Houze

Competitive Traits

Small, private company run only by two individuals with

not much financial support.

it is based in a very competitive environment,

particularly in the tourist area of Penang

Obstacles All café’s in that area which sells cake as well are

competitors of Moustache, which makes it a very tough

market.

They don’t have much capital to offer lower prices or

promotions, thus making it hard for them to compete.

Strengths Uniqueness, their creativity and

signature cakes.

On the other hand, they insist onstaying out of the food business, making them lose out in that sector, as many other cafés do sell food in that area.

Moustache focuses on cakes and coffee, making it more specialized in that field.

Between the two companies,

it is easy to agree that

Purple Cane is the most successful,

due to the large amount of branches,

its product diversity as well as

marketing strategies,

while Moustache is not at that level yet,

as it is just starting out.

RECOMENDATIONS

Moustache HouzeCoffee shop

Expand the shop:

The coffee shop that we had interview is not a problem inadvertisement and promote, but the only thing that can berecommend for this shop is expand the shop bigger so that isit more visible for customer and more spaces for them tomove in between tables, and also more comfortable for theemployees to work.

Maintain services:

Other than that, they should maintain their customerservices so their reputation will be increase since it is goodenough as the customer is feeling happy and comfort whenthe employees serve them with their coffees and desserts.

Purple CaneTea shop

Workers performance:

There are too many similar competitive so that the tea shops should

pay more attention on their workers performance for sure that the

workers perform well when serving the customers.

Analysis the product:

As the tea shop have many type of product, they should analysis the

product so that they could avoid of wasting time and place the most

famous product in the main point of the shop.