How do they handle the situation?

• By providing much better services.

• A much larger range of products while still specializing tea. Much larger, diverse market.

MOUSTACHE HOUZE

• Helmed by two pretty ladies• Catherine Yeo and Christine

Ooi• 27th June 2013

• Campbell Street, Penang

• Very cozy and homely ambiance

• Funky interior design• Mural paint painted

on the wall of their cafe

• Became one of the landmarks of the cafe.

• Moustache themed cafe

• Only serve coffee and cakes

• Renovated from pre-existing shop

• Founder’s brother in law

• Originally planned to be a boutique

Moustache Houze Competitive Traits

Small, private company run only by two individuals with not much financial support.

it is based in a very competitive environment, particularly in the tourist area of Penang

ObstaclesAll café’s in that area which sells cake as well

are competitors of Moustache, which makes it a very tough market.

They don’t have much capital to offer lower prices or promotions, thus making it hard for them to compete.

Strengths Uniqueness, their creativity and

signature cakes.

On the other hand, they insist on staying out of the food business, making them lose out in that sector, as many other cafés do sell food in that area.

Moustache focuses on cakes and coffee, making it more specialized in that field.

Between the two companies, it is easy to agree thatPurple Cane is the most successful, due to the large amount of branches,

its product diversity as well as marketing strategies, while Moustache is not at that level yet, as it is just starting out. Conclusion

RECOMENDATIONS

RECOMMENDATION

Moustache HouzeCoffee shop

Expand the shop: The coffee shop that we had interview is not a problem in advertisement and promote, but the only thing that can be recommend for this shop is expand the shop bigger so that is it more visible for customer and more spaces for them to move in between tables, and also more comfortable for the employees to work.

Maintain services:Other than that, they should maintain their customer services so their reputation will be increase since it is good enough as the customer is feeling happy and comfort when the employees serve them with their coffees and desserts. 

Purple CaneTea shop  

Workers performance:There are too many similar competitive so that the tea shops should pay more attention on their workers performance for sure that the workers perform well when serving the customers.  Analysis the product: As the tea shop have many type of product, they should analysis the product so that they could avoid of wasting time and place the most famous product in the main point of the shop.

THANK YOU