enhancing collaboration using web 2.0

Enhancing Collaboration

Using Web 2.0

By

Eduardo Orozco

MIS Instructor

Keiser University

Chapter 5

Enhancing Collaboration

Using Web 2.0

By Eduardo Orozco

MIS Instructor

Keiser University

• Introductions

• Web2.0

• Enhancing Communication with Web2.0

• Enhancing Cooperation with Web2.0

• Enhancing Collaboration with Web2.0

• Enhancing Connection with Web2.0

• Managing the Enterprise 2.0 Strategy

Chapter 5

Enhancing Collaboration Using Web 2.0


Introductions

Are Are Are Are youyouyouyou a Digital a Digital a Digital a Digital NativeNativeNativeNative????How can a social network

such as Facebook become an

important part of our

everyday life?

What do you use Facebook

for?

What should be the pros and

cons of using social media in a

business setting?

Introductions


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• Introductions

• Web2.0






Chapter 5


Web2.0


Web 2.0Dynamic Web applications that allow people to

collaborate and share information online

User´s shift from passive consumer of content to its creator


Web2.0

Social SoftwareWeb 2.0 application allowing people to communicate,

interact, and collaborate in different ways

Wikipedia is written and edited by online community


Web2.0

Social SoftwareWeb 2.0 application allowing people to communicate,

interact, and collaborate in different ways

How much information are you sharing?


Web2.0

Enterprise 2.0Using Web 2.0 techniques and social software to support existing

business models helping companies connect with customers and

public

Amazons.com adds value and attracts more customers by asking

customers to review their products


Web2.0

Collective Intelligence Distributed group of people with a divergent range of

information and expertise will be able to outperform the

capabilities of individuals experts

Wikipedia ; Open Source Software: Firefox and Linux or Open

Office created by volunteers

• Introductions

• Web2.0






Chapter 5


Enhancing Communication with Web2.0


Based on Enterprise 2.0

Facilitate and enhance communication

internal and external

Create more opportunities for

presenting organizations to their

customers

Open new channels for customer to

voice their opinion about an

organization



Blogs

Online text diary used for users to share stories or voice

opinions

Used by SMBE to get opinions from public

Used by companies for connecting with their

employees and customers



• Twitter

• Short “status updates”

• Used to post news and

interact with customers

Microblogging

• Introductions

• Web2.0






Chapter 5


Enhancing Cooperation with Web2.0


Web 2.0 enable cooperation to create success

among users

Network Effect: The value of a network is

dependent on the number of other users

Enhancing Cooperation with Web2.0


Media Sharing

Sharing of pictures, videos, or audio

Flicker, slideshare,YouTube

The content can be embedded into other sites (e.g.

Blogs with embedded video)

• Introductions

• Web2.0






Chapter 5


Enhancing Collaboration with Web2.0


CollaborationTwo or more people working together to achieve a

common goal


Virtual Teams

Members from different places working together in a project. Different roles

for each member (e.g. Project Manager India, software programmer USA,

tester Europe)

Allow interaction beetwen management and employees

by using a corporate Web portal



Web based collaboration tools allows for sharing of

information

Tools can run on any computer

An internet connection is required


Tools for Collaboration



• Web-based email cliente allowing users to send and store

information

Gmail




• An online office suite comprised of spreadsheet apps, word

processor, and a ppt apps.

Google Docs



Crowdsourcing

Innovative way to reduce costs by using expertise of crowds

iStockphoto: amateurs photographers share and license images

at a fraction of the price for a regular stock photo



Crowdsourcing

Innovative way to reduce costs by using expertise of crowds

InnoCentive: Companies post scientific problems and everybody

can submit solutions giving an reward to a successful solver


• Introductions

• Web2.0






Chapter 5


Enhancing Connection with Web2.0


ConnectionConnecting people with each other, companies with

customers, or people with content

Social networking is the most popular type of “connecting” application



Social NetworkOrganizations use social networks to interact with customers, get

feedback on new products and services, or show a positive image



Social NetworkOrganizations use social networks to look for candidates for a job

position

• Introductions

• Web2.0






Chapter 5


Managing the Enterprise 2.0 Strategy


Enterprise 2.0How to manage the different Web-based tools within

an organization

Culture: Cultural employee

resistance

Organizations have to understand

multiple stakeholders personalities

to provoke participation

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an organization

Organizational work-related context

What objective is to be

accomplished with the tool?

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an organization

Organizational Hierarchies

Implementation needs support

and active involvement of senior

management

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an organization

Technological Integration

Aplications need to be fully integrated

with the organization´s existing

information systems infrastructure

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an organization

Security

Organizations need to protect

intellectual property securing their

information systems infrastructure

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an organization


Funny Things about

Web2.0

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enhancing collaboration using web 2.0

Technology