ensuring security and privacycrc.gov.mn/file/newfile/tmw21558...
TRANSCRIPT
ENSURING SECURITY AND PRIVACYData Permissions are the Key to Data Monetization
Copyright 2014. UnboundID Confidential — All Rights Reserved
The Answer Slide…
1/29/2014 2
Data
Discovery
Data
Analysis
Data
Analytics
Data
Mining
Data
Science
VERTICAWarehouse
DB
Analytics
DBBig Data
HADOOP HDFS
MR HBase HIVE PIGIMPALA
ETL
ELT
Ratings, Score, Weights Mining DB
Structured
Unstructured
Load Files
Web Logs
Marketing
Mobile
Campaign
CRM
OLAP
ENGINE/DB
REPORTING
Web LogsWeb Logs
Web LogsOps Logs
Log Management
Web LogsNOSQL
High Read/Write
SQOOPTransactional (ACID)
SQL SQL
SQL SQL
High Speed User
Profile Data Store
Web Logs
Applications
Identity Broker
• Unifies Common User Profile
• Authentication/Authorization
• Attribute Filtering/Mapping
• Policy Enforcement
Middle Tier
Service Layer
Real-Time
Bi-Directional
Data Sync
Profile/Privacy
Reports
Dashboards
Data
Sources
Cache
Big Data
Layer
Transactional
Data Layer
Application
Service Layer
Copyright 2014. UnboundID Confidential — All Rights Reserved
IT Mega Trends
Broadband EverywhereNumber of Internet Connected devices capable of generating data about you are growing
linearly
Web 2.0Number of “sticky” services
accessing data from your devices are growing
geometrically
Smart TransactionsWith NFC/Smart Wallet
technologies, the number of services accessing data from your
devices grows geometrically as new services become available
Sensor ProliferationThe number of ambient
systems capable of generating data about you are growing
geometrically
Big DataThe capability of real-time analytics based on tracking
data from multiple sources is growing exponentially
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Copyright 2014. UnboundID Confidential — All Rights Reserved
IT Mega Trends
Broadband EverywhereNumber of Internet Connected devices capable of generating data about you are growing
linearly
Web 2.0Number of “sticky” services
accessing data from your devices are growing
geometrically
Smart TransactionsWith NFC/Smart Wallet
technologies, the number of services accessing data from your
devices grows geometrically as new services become available
Sensor ProliferationThe number of ambient
systems capable of generating data about you are growing
geometrically
Big DataThe capability of real-time analytics based on tracking
data from multiple sources is growing exponentially
Customer Identity EraCustomer knowledge is drawn
from everywhere, created centrally, and shared across the
entire enterprise
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Copyright 2014. UnboundID Confidential — All Rights Reserved
The New Customer Identity Mega Trend
1/29/2014
Acquire, Engage,
Monetize
Earned
Identity
Data is the
CurrencyConsumer
Identity
Customer knowledge is drawn from everywhere, created
centrally, and shared across the entire enterprise, so all
stakeholders can act upon it and measure the results.-Jody Sarno, Forrester
Copyright 2014. UnboundID Confidential — All Rights Reserved
Why Customer Identity?
6
Fortune 1000
Employees
62 million IDs
$4B market
Users
1 billion IDs
Mobile
Subscribers
6.8 billion IDs
Citizens
7.0 billion
Consumer
Identity
100+ billion IDs
The amount of data about a
customer is growing
exponentially, far faster than the
number of customers.-Shoaff’s Law of Identity Data
1/29/2014
Copyright 2014. UnboundID Confidential — All Rights Reserved
Customer Identity Data is Valuable
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• Increased Engagement through
Personalization
– Grow ARPU
• Enhanced Cross-sell and Up-sell
– Remove registration barriers
• Higher Ad Revenue through
consented and confirmed data
– Permission to use data that is
validated correct by the customer
• Data products sold to partners
– Real-time access to proofed,
consented and validated data
“Increasing the control
that individuals have over
the manner in which their
personal data is collected,
managed and shared will
spur a host of new
services and
applications…”
“Individuals will benefit to
an even greater degree, as
the consumer value will
be more than twice as
large: €670 billion by
2020.”
Copyright 2014. UnboundID Confidential — All Rights Reserved
The Value Growth of Customer Data
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A
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Copyright 2014. UnboundID Confidential — All Rights Reserved
What You Need to Recognize this Value
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Identity Etiquette Identity Architecture
Copyright 2014. UnboundID Confidential — All Rights Reserved
What is Identity Etiquette?
Identity Etiquette is a way to create deeper, more meaningful
customer relationships.
What it Requires:
�Comprehensive internal policies
�Thoughtful management of how customer data is collected and secured
�Responsible use of customer data
It means offering customers transparency, choice and control.
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Copyright 2014. UnboundID Confidential — All Rights Reserved
Top 5 Ways to Show Identity Etiquette
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Ask what you can shareAsk what you can share
Give customers value for their dataGive customers value for their data
Promise to keep customer data safe – and do soPromise to keep customer data safe – and do so
Allow customers to update data
or revoke the right to use it
Allow customers to update data
or revoke the right to use it
Be upfront about who you share data with or sell toBe upfront about who you share data with or sell to
Copyright 2014. UnboundID Confidential — All Rights Reserved
Customer Identity Architecture: What’s Missing?
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CRM / CXCRM / CX
Big DataBig Data
IAMIAM
MDMMDM
Support,
Service,
Customer
Experience
Golden
Record,
Back-Office
Analysis,
& Archive,
Mining &
Monetization
Authentication
& Authorization
Copyright 2014. UnboundID Confidential — All Rights Reserved
Customer Identity Hub: The Missing Piece
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CRM / CXCRM / CX
Big DataBig Data
IAMIAM
MDMMDM
Support,
Service,
Customer
Experience
Golden
Record,
Back-Office
Analysis,
& Archive,
Mining &
Monetization
Authentication
& Authorization
Customer
Identity Hub• Common Profile
• Common Identity
Functions
Customer
Identity Hub• Common Profile
• Common Identity
Functions
Copyright 2014. UnboundID Confidential — All Rights Reserved
Customer Identity Hub
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Common Identity Credentials
Common Authentication System
Common Customer Profile
Social & Proofed Data in Customer Profile
Customer Consent to use Profile Data
0.07 0.13
23.53
39.89
05
1015202530354045
€ Value of Data
Value of
Data
Copyright 2014. UnboundID Confidential — All Rights Reserved
Customer Identity Lifecycle
1/29/2014
Create End-of-Life
Augment
ValidateLeverage
Consumer Consumer
Profile
• Manual Self Registration
• Automated Creation
• 3rd Party or Social Login
• Account Recovery• Manual Self Validation
• Identity Proofing & Assurance
• Identity Linking• Policy & Consent Enforcement
• Identity Provider
• Authentication
• Delegated Authorization
• Profile Usage Reporting & Audit
• Manual Self Deletion
• Automated Deletion
• End-of-Life Policy Enforcement
• Profile Archival
• Manual Self Update
• Automated Update
• Analytics Driven Inferred Attributes
• Profile Unification
• Multi-Persona
• User Consent Capture
15
Making It Easy for Organizations
to Develop & Deliver Services
Leveraging Identity Data
Copyright 2014. UnboundID Confidential — All Rights Reserved1/29/2014 16
Name Phone Income
Alice 555-1111 40,000
Bob 555-2222 50,000
Dan 555-4444 70,000
Name Age History
Alice 24 Clothes
Bob 34 Wine
Carol 44 Books
Dan 54 Music
Ed 64 Electronics
Name A P I H
Alice 24 ~ ~ Cl…
Bob 34 ~ ~ Wi…
Carol 44 ~ ~ Bo…
Dan 54 ~ ~ Mu…
Ed 64 ~ ~ El…
Name A P I H
Alice
Bob
Carol
Dan
Ed
Consumer’s Consent
Corporate Policy Rules
Regulatory Rules
User’s or System’s Authorization
1. Unified Profile 2. Filtered Data View
3. Result Sent to Client
Choice, Policy, Unification, Authorization
Copyright 2014. UnboundID Confidential — All Rights Reserved
Big Data Architecture – Leveraging Enterprise data
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Data
Discovery
Data
Analysis
Data
Analytics
Data
Mining
Data
Science
VERTICAWarehouse
DB
Analytics
DBBig Data
HADOOP HDFS
MR HBase HIVE PIGIMPALA
ETL
ELT
Ratings, Score, Weights Mining DB
Structured
Unstructured
Load Files
Web Logs
Marketing
Mobile
Campaign
CRM
OLAP
ENGINE/DB
REPORTING
Web LogsWeb Logs
Web LogsOps Logs
Log Management
Web LogsNOSQL
High Read/Write
SQOOPTransactional (ACID)
SQL SQL
SQL SQL
High Speed User
Profile Data Store
Web Logs
Applications
Identity Broker
• Unifies Common User Profile
• Authentication/Authorization
• Attribute Filtering/Mapping
• Policy Enforcement
Middle Tier
Service Layer
Real-Time
Bi-Directional
Data Sync
Profile/Privacy
Reports
Dashboards
Data
Sources
Cache
Big Data
Layer
Transactional
Data Layer
Application
Service Layer
Copyright 2014. UnboundID Confidential — All Rights Reserved
Data Caching Service unlocks value of Enterprise data
1/29/2014
Slow, inflexible legacy silos High-speed, read/write-thru data cacheEnterprise data is fragmented across multiple
application-specific silos and unable to meet real-time
demands
Enterprise data is consolidated into a single high-
speed caching service that can be reused across
applications
Firewall
33rd-party
Services
Network & IT
ApplicationsApp
a
App
Dat
a
RDBMSLDAP
Web
ServicesOther
RDBMS
Protocol Layer (REST, SOAP, LDAP)
Integration Layer
OA&M Security
Policy Layer
Key/Value Data Store
LDAPWeb
ServicesOther
Firewall
33rd-party
ServicesNetwork & IT
Applications
App
Data
18
Copyright 2014. UnboundID Confidential — All Rights Reserved
Subscriber Data Caching Service Architecture
1/29/2014
RDBMSData Sources
Read/Write-Through
Data Cache
Protocol Layer (REST, SOAP, LDAP)
Integration Layer
OA&M Security
Policy Layer
Key/Value Data Store
LDAPWeb
Services
Web
ServicesOther
Firewall
3rd party
Services
3rd-party
ServicesApplication Tier
Network &
Applications
Network &
IT
Applications
Data
App
Data
19
Copyright 2014. UnboundID Confidential — All Rights Reserved
Data Layer
Making “Big Data” Actionable in Real Time
1/29/2014
AnalyticsAnalytics
HadoopHadoopNetworkNetwork
NetworkNetwork
NetworkNetwork
BIBI
QoSQoS Anonymized
Data
Anonymized
Data
Network
Shaping
Network
Shaping
Predictive
Analysis
Predictive
Analysis
BIG DATA ACTIONABLE DATA
UnboundID Real-time
Enterprise Data Store
AnalyticsAnalytics
BillingBilling CRMCRM
PCRFPCRF
Loyalty
App
Loyalty
AppPersonalized
Services
Personalized
ServicesTargeted
Offers
Targeted
Offers
Transparency,
Choice, and
Control of PII
Instant Delivery
20
Copyright 2014. UnboundID Confidential — All Rights Reserved
Business Benefits
•Faster application time to market
•Reduced cost and integration time
•Monetize subscriber intelligence
• Increase innovation possibilities
•Data currency & consistency
•Data re-use
•Flexibility to add/remove sources
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Copyright 2014. UnboundID Confidential — All Rights Reserved
Questions?
1/29/2014 22
UnboundID is a leading platform provider for identity data enabling companies to
dynamically manage, protect, and share real-time customer identity data across cloud,
mobile and social applications. Our solutions help companies provide cross-organizational
visibility into individual customer value, preferences and desires over time while
delivering the assurance that companies and their customers need to share and manage
identity data in secure and open environments. Ultimately, UnboundID helps companies
maximize average revenue per customer by responding to changing identities over their
lifetime.
For more information, see www.unboundid.com.