eretail europe 2016 - how to build truly personalised customer communications - rob burbeary &...
TRANSCRIPT
Building Truly Personalised Customer Interactions Case Study
Alexandra Simion, Digital Marketing Manager, BrandAlley Rob Burbeary, Regional Sales Director, Emarsys
Mission We empower organizations around the world to achieve best-in-class customer conversion, retention & ROI.
Illustration of Zendesk tickets created by location
Serving 1500+ Clients in 94 Countries on 6 Continents
16 offices
570 global workforce
120 in R&D
500 servers in three server-farms
UP TO 75% OFF
DESIGNER FASHION,
BEAUTY & HOME
www.BrandAlley.co.uk
Reaching a bigger audience and delivering relevant
content:
• Editorial supplements with The Sunday Times
(2.5m readers, of which 90% are ABC1) and The
Times (1.3m readers, of which 87% are ABC1)
• Editorial competition pages to drive data collection
and brand awareness in partnership with Marie
Claire, InStyle Magazine and Mail Online
• Affiliate partner emails
• Bespoke emails to our members based on shopping
and browsing behaviour
• Omni Channel Marketing: each consumer
experience is consistent and complementary.
INITIATIVES