escritorio virtual del relacionista profesional

Javier M. Santos [email protected]

@jmsantospr pr.linkedin.com/in/javiermsantos

www.facebook.com/socialmediamkg

Escritorio Virtual Para Relacionistas Profesionales

mailto:[email protected]

http://pr.linkedin.com/in/javiermsantos


Propósito del taller

Mostrar :

Herramientas disponibles para publicación, y medición de campaña de QR Code y Redes Sociales.

Herramientas de monitoreo en tiempo real y análisis de sentimiento.


Agenda Estudios 2012

SME – Digital and Mobile Behavioral Study

IAB – Estudio Redes Sociales

BrandFrog – CEO, Social Media and Leadership Survey

Herramientas para publicar y medición de campañas

QR Code

QRCode Generator

Bitly (short URL + clicks stats)

GTA’s Advance QR Code Analytics Platmform


Agenda Herramientas para publicar y medición de campañas

Facebook, Twitter, Linkedin Hootsuite SproutSocial Socialbakers Builder Pro Social Report

Monitoreo en tiempo real y análisis de sentimiento

Socialbakers Engagement Analytics Radian6 Socialmetrix

Demo Negocio Demo Campaña Política


Estudios 2012


SME – Digital and Mobile Behavioral Study


IAB – Estudio Redes Sociales


BrandFrog – CEO, Social Media and Leadership Survey


Estudios 2012 Las versiones gratutuitas de estos estudios estan

disponibles en: pr.linkedin.com/in/javiermsantos




Bono: Real-Time Statistics


Herramientas Para Publicar y Medición de Campaña


¿Como se escanea un QR Code? iPhone/iPad:

http://www.youtube.com/watch?v=-VliB7EcGWI

Android: http://www.youtube.com/watch?v=tXTBKAKIAwM

Blackberry: http://www.youtube.com/watch?v=cZ9JD5u9Ya8






http://www.youtube.com/watch?v=tXTBKAKIAwM

http://www.youtube.com/watch?v=tXTBKAKIAwM

http://www.youtube.com/watch?v=cZ9JD5u9Ya8

http://www.youtube.com/watch?v=cZ9JD5u9Ya8

Free QR Code Generator www.the2dcode.com/qr-code-generator


http://www.the2dcode.com/qr-code-generator





Demo


Bitly.com (Shorten URL + Clicks Stats)


Demo


GTA Advance QR Code Analytics Campaign




D e p e n d i n g o n t h e c a m p a i g n s e t u p , t h e f o l l o w i n g a n a l y t i c s d a t a a n d v i s u a l r e p o r t s a r e av a i l a b l e :

R E A L T I M E H O U R LY S C A N S

S C A N S

G O A L S

T I M E O N S I T E

PA G E V I E W S

U N I Q U E S C A N S

T R A F F I C O V E R V I E W

C O N T E N T O V E R V I E W

M E D I A

T h e v i s u a l r e p o r t s a r e ge n e r a t e d i n r e a l t i m e .



Visual Report Sample

Herramientas Para Publicar y Medición de Campaña


Hootsuite


Hootsuite


Advantages of using Hootsuite Basic analytics for Twitter and Facebook.

Allows users to add a column for “Sent Tweets”.

Users can view multiple columns on one screen so need to navigate between views.

Easy to set up columns that search by hashtag, list, handle, etc.

Ability to schedule tweets using a.m. and p.m.

Followers’ Klout scores are viewable with a couple clicks.

Ability to manage & post to multiple social media accounts at once.

Mobile App

Hootsuite


Disadvantages of using Hootsuite

Any link you want shortened needs to be added to a special field and then the “Shrink” button clicked.

Handles have to be typed manually once before auto-complete is possible.

Streams update occasionally so those who do not prefer bulk updates may find this to be a disadvantage.

Tweets beyond 140 characters are truncated.

Hootsuite is mentioned on postings

Hootsuite Demo


SproutSocial


SproutSocial Pros

Easy and beautiful report

Compare with competitors

Conversation history

Search

Customizable inbox

Influential users

Location Manager

Mobile App


SproutSocial Cons

Certain Features are slow

No Influencer user search

No Facebook Search

SproutSocial in mentioned on posts


SproutSocial Demo


SocialReport


SocialReport Features

Manage all of your customers' analytics in one place.

Ability to track and own social data on many different levels - from membership to engagement to demographics to geography, and to campaigns.

Track and analyze your social accounts and how they impact your web presence with Google Analytics integration.

Setup campaigns, install conversion script and track conversions in style. SocialReport provides an ability to tag campaigns with dollar value of conversions and cost of running it.


SocialReport Features

Track conversations that are taking place within your network and beyond. Identify and engage key influencers.

Export and download sharp looking reports.

Keep track of all your social contacts. SocialReport automatically manages your address book, which consists of all the people that you've encountered across your social networks.

Setup goals and objectives and let the system track your progress towards reaching them.


Socialbakers Builder Pro


Socialbakers Builder Pro Features

Manage multiple Facebook Fan Pages

Wall postings scheduling

Managing of media managers team and assign specific roles with relevant rights, and manage responses to the postings on the wall

Custom Targering

Notification Setting


Demo


Monitoreo en tiempo real y análisis de sentimiento


Study from Our Social Times


Engagement is a measurement of time spent with the brand


Socialbakers Analytics Pro


Socialbakers Analytics Pro


• A tool for tracking, comparing, and improving social media performance.

• Compare your Facebook Page against your competition, or the industry.


Demo

Radian6


Radian6 Demo


SMXecho Demo


Resources http://twitaholic.com/top100/followers/bylocation/Puerto

+Rico/

http://www.socialbakers.com/facebook-statistics/puerto-rico

http://vidstatsx.com/

http://hootsuite.com

https://sproutsocial.com

http://www.socialreport.com/

http://www.socialbakers.com/

http://www.radian6.com/

http://socialmetrix.com


http://twitaholic.com/top100/followers/bylocation/Puerto+Rico/










http://vidstatsx.com/

http://hootsuite.com/

http://hootsuite.com/

https://sproutsocial.com/

https://sproutsocial.com/







http://socialmetrix.com/

Javier M. Santos [email protected]

@jmsantospr pr.linkedin.com/in/javiermsantos

www.facebook.com/socialmediamkg


mailto:[email protected]



escritorio virtual del relacionista profesional

Technology