estudio 34 inappevent - billy mobile user acquisition and monetization
TRANSCRIPT
USER ACQUISITIONAND MONETIZATION WARSINAPP EVENT 3TH MARCH 2017 BARCELONA
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Head of Strategic [email protected]/in/davidjordanfigueras
David Jordan
TWO SIDESONE BATTLEINTRODUCTION OF TWO STARRING TEAMS
User
Acq
uisi
ton
Arm
yGrowth Hacker
Head of Marketing
ASO Manager Media Buyer
User
Acq
uisi
ton
Arm
y
Analytic & BI weaponsGoogle AnalyticsMixpanelAppAnnie
Organic Dream StarshipsAppstore featuringInfluencersASO optimisation
Attribution ToolsAppsflyer KochavaAdjust
Paid AcquisitionGoogle Universal CampaignsFacebookAd NetworksDSPs
User
Acq
uisi
ton
Arm
y
Rebel MissionTurn CPI into microCPIMaximise user baseShoot post-install events like IAPFind the weapons that bring the best KPIS
Mon
etiz
atio
n Ar
my
Head of Monetization
AdOps Expert
Sales Manager
Adtech Trooper
Mon
etiz
atio
n Ar
my
Hidden gemsData MonetizationAffiliationPaid apps
User Powered MonetisationI.A.P.eCommerce SalesMRR (Suscriptions)
Advertising SDKDisplay ads
Incent video adsBanners
Mon
etiz
atio
n Ar
my
Empire MissionFeed LTVMultiply IAP Conversion RatePlay with mediation and floors to grow eCPMsMake tones of money
LET’S GET THE BATTLE STARTEDIT’S FIGHT TIME
UA +
Mon
etiz
atio
n Grow user base while reducing eCPI and keeping the sources that bring the most value
UA +
Mon
etiz
atio
n Grow product revenues while keeping UX added
value and pushing forward ARPU
UA +
Mon
etiz
atio
n
Build amazing products that deliver an outstanding
ROI
+
CREATING THEULTIMATE ALLIANCETHE BUSINESS TEAM!
UA +
Mon
etiz
atio
nMonetization Strategy
User Acquisition Strategy
UA +
Mon
etiz
atio
n
Business Strategy
Busi
ness
Team
at w
ork
Busi
ness
Team
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Busi
ness
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VS
Busi
ness
Team
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Sync Marketing Actions and UA budget with Monetization Boosts
MIDDLE MENALWAYS HAVE A GOOD DEALNETWORKS WILL ALSO CHANGE
Busi
ness
Team
at w
ork
Hey! Are you an advertiser or a publisher?
Busi
ness
Team
at w
ork
I am an app developer, so what?
Busi
ness
Team
at w
ork
Strategic Partnership Team
No Publisher / No Advertiser
Busi
ness
Team
at w
ork
Thank You!