everything you should know about marketing to moms

Marketing

to Moms

See how GroupHigh can help

We all know moms are really powerful spenders and consumers Not only do they spend 25 trillion dollars each year but they are driven by word of mouth more than any other consumer segment and talk about their brand experience more than any other type of buyer

Obviously having a refined outreach marketing strategy when marketing to moms is crucial



The following are facts from new research on moms as consumers

When outreach marketing tactics are applied to solid facts and trends a powerful strategy to market to moms can emerge



80 of moms visit a blog before making a purchase

When working with bloggers make sure you are scoring plenty of authentic product reviews Send them free stuff from your brand instead of simple content


Moms are resources for each other when it comes to brand information and product reviews

Understand the power of having a network who talks about your brand for you Build this network by fostering relationships with moms who love your brand Send them updated information about your brand and free products on a regular basis Turn a mom with a strong social voice in to an advocate for your brand


Mothers are time starved a huge factor in controlling purchase behavior

Create a strategy that helps mom streamline her responsibilities Give her the resources to make a proper purchase decision and acknowledge the fact that her time is valuable


81 of moms are more likely to engage with a brand if there is some sort of reward system in place

Make sure to reward all fans of your brands through incentives for social sharing and posting Also make sure there is a reward system in place for continual purchases


Creative expression of brand experiences drive more engagement

Relinquish control on the types of posts you require Allow the influential moms you work with to post when and how it fits best with their content for their audience You want the post to be an organic fit in order to drive engagement


Conversations about purchases are occurring on blogs and blog comments more than any other social channel

Obviously your brand excels across more than one channel but starting with bloggers and working with them on all of their social channels will ensure a lot of effective conversation about your brand

Moms are more likely than other women to discuss brands they like and dislike

Have a solid monitoring plan in place so that you know what is being said about your brand You can use this information to develop your product and identify who to reach out to

Also make sure you equip moms with information to talk about Donrsquot just send a free sweater send the story about the sweater Email her updates and exclusive information about your brand that she can share with her network


Moms are more likely than other women to make a purchase decision based on a social recommendation

Identify the social channels where your brandrsquos target segment of moms lives Make sure you spend most of your social media marketing time and resources on the right channels with the right influencers



Bloggers who have a snug and genuine fit with your brand drive more engagement than bloggers with a large following

Locate bloggers based on contextual clues not traffic numbers There are niches within genres and you need to identify which niche your brand fits best


71 of moms with children over 6 are working

The stereotypical mom who stays home to maintain a household and take care of children is quickly becoming obsolete Marketing to moms should include a plan that markets to moms who are time starved and busy Your marketing should help her be efficient with her limited time


Moms love free stuff and they love to talk about it

Send out free product as much as you can Surprise packages are the best kind to foster advocacy


Moms understand their role in brand success and know they have the power to help a brand succeed or fail

Moms want to be an extension of your brand not someone who gets marketed at Incorporate mom and make her a brand champion through incentives keeping her up to date on brand information and using her input to make decisions about your brand Just let her in


Moms more than other consumers visit a ldquosetrdquo list of blogs

Taking your buyer persona a step further to include what type of blogger this segment of mom would follow is crucial to make sure yoursquore working with the right bloggers for your brand


31 of moms report abandoning a social platform

Research and track where your brand lives so that you can be active and consistent across those platforms

The social media landscape is constantly changing


Almost half of moms are either the sole bread winner or earning comparable money to their spouse

A lot of your outreach marketing efforts should be designed to cater to the working mom Keep in mind shersquos researching purchase decisions on the go so your site and sites you work with HAVE TO BE mobile friendly


The best marketing for brands is a result of a real relationship More so than keeping up with technology

Do everything in your power to build a network of loyal moms and keep them fans of your brand A monthly email newsletter resources that help their audience and free product are small steps you can take to drive huge amounts of engagement


fact sources

themotherhoodcomblogmotherhood-reports

m2momscom

grouphighcomblogeverything-need-know-reaching-moms-outreach-marketing

ketchumcommarketing-moms-study

bloghercom

ptpacom

Knows Momsand Bloggers

Why should I build a network of bloggers

bull Ongoing relationships with the right bloggers lead to the best word of mouth brand recommendations

bull 81 of consumers trust brand recommendations that they get from bloggers

bull 70 of consumers make a decision based on an article not an ad

How does GroupHigh help me build my influencer network

bull Import existing relationships to maintain networks all in one place

bull Identify new influential mom bloggers based on reach social footprint and context

bull Monitor the blogosphere for all brand mentions

bull Track campaigns from start to finish and generate reports on your efforts

What organizations already use GroupHigh

Chat with us salesgrouphighcom or 866-266-6775


We all know moms are really powerful spenders and consumers Not only do they spend 25 trillion dollars each year but they are driven by word of mouth more than any other consumer segment and talk about their brand experience more than any other type of buyer

Obviously having a refined outreach marketing strategy when marketing to moms is crucial

























































fact sources


m2momscom



bloghercom

ptpacom




































































fact sources


m2momscom



bloghercom

ptpacom













everything you should know about marketing to moms

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