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WHO WE ARE

www.enveritasgroup.com

EnVeritas Group is a global Content Marketing Firm dedicated to helping companies empower customers and grow their business

by developing engaging, relevant and original communications through proven proprietary processes

designed to create, manage,

distribute and market content.

OUR BRAND

10+ Years Experience in Content Marketing

Nearly 1,000,000 URLs with Content Either Managed and/or Created by the EnVeritas Group

800+ Writers and Editors in EnVeritas Group Network

50+ Full-Time Employees based in the US, UK, France and Mexico

EnVeritas Brand Sites: Including 10Best.com, with 12,000,000+ page views and 2,500,000+ unique viewers a month

Proven, Proprietary Processes to ENGAGE, EDUCATE & EMPOWER Your Customers


WHERE WE OPERATE

EnVeritas Group has C3 CENTERS (Custom Content Creation)

Centers strategically located to serve our partners

GREENVILLE C3

LONDON C3

MEXICO CITY C3


WHO WE PARTNER WITH


WHAT WE DO

Content Research

Content Verification

Content Creation

Content Localization

Content Management

Content Distribution

Content Marketing

Content Publishing

Everything we do revolves around content:


WHAT WE DO

Content Research

Trust - Content research and verification is a critical task as online content MUST be updated and accurate.

Case Study - Current project for leading financial services provider and publisher.

Research, Fact Check and Verify20,000+ venues to update and monetize client’s database.


WHAT WE DO

Content Creation

Enhance your business’ content marketing through well researched, strategic, branded and optimized content. Engage potential clients with relevant information that interests them.

Brand your content to be industry specific. • Website Copy• Branded Microsites/Landing Pages• Product Definitions• Articles• Promotions• Advertorial• Blogs and much more


WHAT WE DO

Content Localization

Hubs in Mexico City and London whomanage regional teams of writers, editors and designers.

800 global writers who create content in-culture, ensuring it resonates with a local audience.


WHAT WE DO

Content Management

Improve the efficiency and ROIof your content.

Integrate your content managementsystem (CMS) to manage allcomponents of your website; title tags,meta data, on-page SEO, ad copy.


WHAT WE DO

Content Distribution

Strategic Distribution: EVG creates powerful distribution platforms using:

• Social Media Distribution • Online Publications • Press Release Generation • Newsletter Creation • Printed Guides • Printed Publications


WHAT WE DO

Content Marketing

Visibility: Clients only learn about yourbusiness when they find your site.

Ranking: We research your products and/or services, your competitors, and how your prospects naturally search for your business. Then write copy accordingly to ensuring high siterankings found by potential customers.


WHAT WE DO

Content PublicationConceive, Design and Package: Books and publications for yourbusiness.

Clients:American Express Publishing, TimePublications, Lonely Planet, Time Out, Insight Guides, Thomas Cook Publishing, the BBC, Nintendo, Channel 4, Alastair Sawday, Travel Intelligence, Dorling Kindersley, Levi’s, GTA and the National Magazine Company.


WHY WE ARE DIFFERENT

Content Lifecycle Management™ Technology

One of the biggest challenges for marketers today is how to wrangle content and

its many forms and manifestations. Although CMSs are perfunctory for managing content for a website, they have many limitations when it comes managing large volume projects that require the coordination of different staffing resources.

EnVeritas Group has developed the proprietary Content Lifecycle Management™ technology (CLM) to ensure virtually any type of content marketing effort

can be done efficiently and cost-effectively.


WHY WE ARE DIFFERENT

The major advantage of the EVG Content Lifecycle Management technology is that it offers one, seamless system with one interface to:

• Recruit Contract Writers and Freelance Resources• Post Available Content Jobs for Writers• Coordinate Contractors for Projects• Manage Content Jobs and Process• Import Data and Content from Client Partners• Create Extensible Data Modules Customized for Each Project• Enable Real-Time Data Exchange with Client Partners• Ensure Quality Control of Content Projects• Export Completed Content Project to Client Partners• Archives Completed Content Projects for Clients


PROJECT EXAMPLES


Research, Fact Check and Verify 20,000+ member venues to update and monetize American Express’ Food & Wine database.

Verify, Edit and SEO 400 Articles for American Online. The client was so happy with results that they just contracted for another 100 articles to be written by EVG specialists.

Content Management, SEO and Annual Updates for 665 ofCarlson’s hotel websites worldwide.

PROSPECTS INTO PROFITS

EnVeritas Group is ready to engage, educate and

empower your customers. We welcome the opportunity

to prepare a custom proposal to help you turn

potential prospects into real profits.


Eric IngrandBusiness Development Director – EMEA

[email protected]

+33 6 83 85 99 87

WRITING SAMPLES

TRAVEL & GREEN WRITING SAMPLE

Florida’s New “Green” SceneEstablished in 2004 by Florida’s Department of Environmental Protection, the Green Lodging Program recognizes lodging facilities that have made conscientious efforts to reduce water use, conserve electricity, decrease solid waste and improve air quality. Participating businesses are eligible for three levels of designation:

· One Palm The hotel uses environmentally-friendly energy, waste, air and water practices, promotes green practices to guests, and has an on-site green team.· Two Palms The hotel has increased its environmental performance and maintained up-to-date green practices.· Three Palms The hotel has been a Green Lodge for three years and exhibited continuous improvement and commitment.

Why the lodging industry?The answer resides in the numbers: More than half of the over 80 million people who travel to Florida each year pay for accommodations, whether it's a luxury suite in Miami or a B&B in Sarasota. Clearly, the hotel industry has a huge impact on the state's economy. Moreover, in the all-important arena of public opinion, you couldn't ask for a better PR message than this one, "Our hotel is dedicated to conserving resources and protecting the environment, and this is what we've done."

CONSUMER PACKAGED GOODS WRITING SAMPLES

The 2010 holiday season is rapidly approaching, and with a line-up of parties and outings soon to be filling your calendar, planner, or Blackberry, you’ll want to have a flawless face to match your glitzy attire. Color palettes this season run the gamut from pinks, purples and smoky shades for the eyes to neutrals, bright pinks and vibrant reds for the lips. When one thinks of holiday make-up, the first thing that usually comes to mind is vibrant, jewel-toned eye shadows, and those will be available as well. No matter which palette you choose, you’ll need to pair the products correctly to achieve an unforgettable look. Here are a few simple tips to set you on the right track:

Get glowing with moisturizerMoisturizer is especially important at this time of year when winter can wreak havoc on your skin. Olay® Complete Ageless Skin Renewing UV Lotion does triple duty for you while it moisturizes, reduces the look of fine lines and wrinkles and helps protect against sun damage.


WRITING SAMPLESMEDICAL DEVICE WRITING SAMPLE

Introducing ExactTrack™ — Developed by Physicians for PhysiciansAt Soma Access Systems, we understand first-hand the importance of vascular access in treating our critically ill patients. We are also acutely aware that there are significant risks associated with the procedure that can cost patients their lives and hospitals millions of dollars. In fact, the Agency for Healthcare Research and Quality and the American Board of Internal Medicine recommend “the use of real-time ultrasound guidance during central line insertion to prevent complications.1” Although both organizations have consistently stated that this area needs improvement, the recommendations have gone largely unheeded due to the level of difficulty of current methods, leaving less than 15% of physicians performing the procedure using ultrasound guidance2.

The new, patented ExactTrack™ vascular access probe and virtual needle technology™ are specifically designed to get vascular access right the first time, every time, because it provides needle visualization throughout the entire procedure. This revolutionary virtual needle technology™, when tested in vitro, reduced the number of needle sticks and passes, time to perform the procedure, and back wall punctures3. The system provides real-time, needle tracking throughout the entire procedure, from skin puncture to access of the desired vessel and guide wire passage, minimizing many of the risks associated with traditional methods. The ExactTrack™ vascular access probe can integrate into most existing ultrasound systems with a

software upgrade.

MASS RETAILER LIFESTYLE WRITING SAMPLES

Stretch Your Family’s Food DollarsLooking for ways to free up some extra dollars in your budget? Look no further than your grocery bill. With some advance planning and basic know how, you can consistently save money while shopping for food.

First, plan ahead. Know what you want to purchase before you enter the store. Research studies consistently show that people who enter the store with a list to guide them inevitably spend less than those who arrive without a plan. Second, pay attention to sale items. Many stores offer “buy one, get one” deals, essentially making each item 50% of its original price. When you see items your family uses regularly at such a deep discount, purchase enough to last your family about six weeks, the average length of the sales cycle for consumer goods such as groceries. You can stock up again the next time the item goes on sale.


WRITING SAMPLES

CONSUMER ELECTRONICS WRITING SAMPLES

Bundle Up for Big Sales This Holiday SeasonThe upcoming back-to-school and holiday shopping seasons are traditionally the most lucrative times of the year for retailers, so at New Age Electronics we’ve done our homework to bundle the newest products that will make the grade with consumers. We make it easy for your customers to pick up everything they need in just one place from amazing new netbook and notebook bundles to digital cameras and video camera bundles and even next generation TVs packages to watch this fall’s football line-up.

HP Envy 17-1010NRHP introduces a notebook with the power to meet every academic challenge -- the new HP Envy 17-1010NR. Now students can keep their applications, projects, videos and games moving at full speed with the latest Intel® processors combined with a superb graphics process.

Sharp LC-52LE820UNThe upcoming fall season also means football and consumers are looking to upgrade TVs for their “man caves”. Sharp delivers an incredible display and sound experience for every fan with the introduction of the LC-52LE820UN. Sharp's proprietary Quad Pixel Technology, a 4-color filter that adds yellow to the traditional RGB, enables a vast array of colors to be displayed for the first time.

Take Care of Your Phone Because it Takes Care of YouYour mobile phone is your lifeline. Not only does it keep you instantly connected with family, friends, co-workers and clients, but it also serves as your personal concierge, allowing you to check the weather, monitor sports stats, view market fluctuations and order take-out. To insure that your lifeline, concierge and all-around best friend stays in prime condition, be good to it.

Protect your phone from daily wear by purchasing a protective case. Select a case that won’t easily crack or break if the device is dropped, which it inevitably will be. A silicon cover that molds to your phone is a good choice. Not only do covers protect your phone, they can also express your sense of style as they come in a wide range of colors, textures and themes. Choose from rhinestones to zebra print, from leather to football themes. To protect your phone from make-up, facial oils and dirty hands, purchase a clear protective skin that will protect the face of your device. These skins are easy to apply and also protect the device from scratching.


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