CONTENT MARKETING SOLUTIONS

ZERO MOMENT OF TRUTHAt EnVeritas Group our purpose is to ensure our clients win their Zero Moment of Truth by providing the best content marketing worldwide supported by outstanding customer service. We define the Zero Moment of Truth (Veritas) as the point when first impressions are made and an individual becomes aware and forms an opinion about your brand. Increasingly, this decision-making moment is happening on digital platforms.

There is no doubt that today’s shoppers are digital consumers with over 80% first searching online for information that shapes their buying decisions. With just a few swipes of a touchscreen, consumers can compare prices, read reviews, watch a demonstration, send product photos and locate a store.

It is critical for you to be part of this conversation with accurate information that motivates profitable action. The new paradigm requires that you deploy strategies that address audiences’ need for relevant, updated content across platforms throughout the shopping and purchasing process.

EnVeritas Group can help you be involved at these critical moments by providingprospects with real value instead of just another marketing message. We believein focusing on the buying process, instead of the selling process, and becomingan integral part of it by creating relevant content that solves your prospects’ problems, answers questions and engages them with your brand through all phases of the buying cycle.

INDUSTRY EXPERTISE

EVERYTHING EVG DOES REVOLVES AROUND CONTENT

EVG is one of the only content marketing firms in the world to offer a full continuum of services, from content strategy and creation to localization and management.

When you partner with EnVeritas Group for content marketing solutions, your business will experience improved search engine rankings, increased website traffic, enhanced user experience, and ultimately a greater return on your investment.

Our team of SEO experts, researchers, writers and editors are skilled in the process and procedures needed for setting up a customized content development campaign for your brand and business. We offer different types of contentto support all phases of your buying cycle.

ACQUISITIONSEO StrategyBloggingInfographicsSurveys VideosSocial MediaOnline Press ReleasesBlog and Forum Comments

CONVERSIONSearch CopyCase StudiesData SheetsWhite PapersProduct ReviewsVideo DemonstrationsCustomer Testimonials

RETENTIONBlogsContestsWebinarsProduct ToursEnewslettersSocial Media EngagementsCustomer Support Content

CONTENT TO SUPPORT ALL PHASES OF THE BUYING CYCLE

CONTENT STRATEGY

RELEVANT CONTENT STARTS WITH A STRATEGY

EVG can help your organization get the right information through the right channels to the right target. However, before we write the first word, we develop a strategy to understand what your customers want and then leverage their interests and passions to create content that enhances your brand and motivates profitable action.

CONTENT CREATION

VALUABLE CONTENT IS MORE THAN WORDS ON A PAGE

If you want to create valuable content for your website, then it must be crafted with specific appeal for your target audience. EVG can improve your business’sonline content marketing success through refining your website with well optimized, strategic and branded content designed to engage potential clients with relevant information that interests them.

CONTENT LOCALIZATION

EVG CAN LOCALIZE YOURCONTENT IN 34+ LANGUAGES

Our international offices have teams of writers, editors, designers, translators and programmers. We provide a network of over 2,000 writers worldwide who go beyond simple translation to create content in the native speaker’s language and idiom, thereby ensuring the content resonates with your local target audience. EVG also provides Multilingual Search Engine Optimization (MSEO) services for international businesses or businesses seeking international clients.

CONTENT MANAGEMENT

WE FOCUS ON YOUR CONTENT SO YOU CAN FOCUS ON YOUR BUSINESS

EVG can improve the efficiency and ROI of your digital strategy by working through your content management system (CMS) to manage as many components of your website as you choose, such as title tags, meta data, on page SEO, ad copy and special offers. We offer this one-stop content management solution to make your website more engaging and informative.The EVG tech team can also build a custom solution to meet the specific needs of your content campaigns.

PROPRIETARY TECHNOLOGY

EnVeritas Group professionals understand that one of the biggest challenges for assisted living companies is how to standardize and manage content. We have developed the proprietary Content Lifecycle Management Technology™ to ensure that any content project is performed efficiently and cost-effectively.

OPTIMIZATION & DISTRIBUTION

EnVeritas Group can help you get the right content to the right targets to more effectively promote your community through search engine optimization and distribution to social networks and established third party channels.

EXTENSIVE EXPERIENCE

EnVeritas Group has over a decade of experience in writing, editing and managing large-scale website content projects for hospitality companies with thousands of individual properties including Carlson Hotel Group, Intercontinental Hotel Group, Hilton and more. ENGAGING WEB CONTENT

EnVeritas Group has an extensive database of relevant content that will be of interest to prospective residents researching your community, including area attractions, healthcare facilities, surrounding restaurants and shops, interesting links and more.

TIMELY UPDATES

EnVeritas Group understands how important time-sensitive offers are to closing leases so our proprietary technology enables quick updates to your website with the latest specials.

SITETM

Over the past decade, we have partnered with national hospitality companies to create, manage and distribute their digital content. For businesses with multiple locations and microsites such as these, we created TopSite™. It’s the ideal solution for hotel and hospitality companies, as well as apartment and senior living communities. When you outsource your web content to EVG, you’ll have one dedicated, convenient and cost-effective team that can create content for hundreds of microsites, maintain your brand standards and provide updates with daily deals and offers.

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SOLUTION

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CASE STUDY

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CASE STUDY

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CASE STUDY

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WRITERS & EDITORSMATCHED

TO PROJECT

JOBSPECIFICATIONS

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MANAGEMENT  TECHNOLOGYLIFECYCLE

CONTENT EVALUATEDFOR

QUALITY CONTROL

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EnVeritas Group has developed the proprietary Content Lifecycle Management™technology (CLM) to ensure virtually any type of content marketing effort can be done efficiently and cost effectively.

EVALUATIONEVOLUTION

PARTNERS

PARTNERS

PARTNERING WITH EVG

When you become a client of the EnVeritas Group, we create a dedicated team to manage your content marketing process and ensure that we accomplish your goals.

Account ExecutiveYour account executive will serve as the liaison between you and your content marketing team and can answer questions, provide status updates, coordinate new projects and more.

Project Manager You will also be assigned a dedicated project manager within one or our C3 (Custom Content Creation) Centers, who will supervise all your projects and ensure successful execution of your content marketing program.

Content SpecialistsWe will create a dedicated team of writers for your content marketing program based on their industry expertise and your needs.

Managing EditorYour managing editor will oversee all the content created by our specialists to ensure that it is consistent with your brand’s voice and writing style.

CONTACT EVG

To learn more about how we work and the results that we can deliver for your business and bottom line, we invite you to contact us below.

United States Headquarters European Headquarters25 E. Court Street Berkeley Square HouseSuite 302 Berkeley SquareGreenville, South Carolina 29601 Mayfair-LondonT: 864.241.0779 W1J6BD UKF: 864.241.0917 T: 44 203.239.8390www.enveritasgroup.com

CONTENT MARKETING SOLUTIONS