exert pitch deck
TRANSCRIPT
![Page 1: Exert Pitch Deck](https://reader031.vdocuments.net/reader031/viewer/2022012323/58ac43851a28ab99028b4f01/html5/thumbnails/1.jpg)
Fitness as an online multi-player game
EXERT
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• Lack of MotivationIndividuals struggling with fitness know what to do. They simply can’t motivate themselves to do it.
Problem
82% Of New Year’s fitness goals
set never achieve it.
66% Of gym memberships go
unused.
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SolutionFitness as an online multi-player game
Camaraderie
Competition
Gaming
3 Core Elements: 1. Camaraderie - Provides social social support and peer pressure.
2. Competition - Sparks natural drive to compete and win.
3. Gaming - Makes fitness fun and sustainable, long-term
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What Is It?• EXERT is an app based fitness game.
• User is connected with 4 other people to play the game with.
• They battle against other real teams and earn points, pick up items and try to free the world.
• Story:
• Every human has had a VR-chip embedded into their brain. Exercise releases a chemical to inhibit this chip. Join the Awakening and free the world permanently. Find and free the best minds that unknowingly hold the secret to freedom. Careful though... if you undertake this assignment, you will be tracked down as a fugitive of the law.
Get Fit. Free The World.
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Product• Accomplishment
• Track daily workout activity
• Do 60 second challenges
• Finish workouts
• Complete quests
• Social
• Communicate/encourage your team
• Competition
• Battle against other real teams
• Ownership
• Pick up random items used in game play
• Purchase items/boosters/etc from store
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Initial Results 70X• Beta Trials
• Ran over 300 participants through initial trials to test concept
• Average texts per day 30-40 per user
• Multiple images/videos uploaded per day
• Viral level of engagement
• Working out in public places to earn points
• Users asking strangers to exercise on video for points
• Obtained 70X level of engagement compared to average fitness apps
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Market Size16.7 Million EXERT targets married men (with or without children) ages 25-39 that live in the United States.
Married men in this demographic often feel trapped and wish to gain a feeling of freedom and sense of accomplishment.
EXERT allows them to participate in a game without the negative stigma of a “gamer”.
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Business ModelIn-app Purchases Users purchase items that enhance game experience
• Flashlight ($2.99) - See more of the map
• Camo ($3.99) - Makes you invisible to enemies for 24 hours
• More…
Fitness/Nutrition Products EXERT has its own workout programs that users purchase to follow and earn points
• 30 Day Navy Seal Program ($19.99) - 100 pts each workout
• All-Natural Whey Protein powder ($39.99/mo) - 50 pts per scoop
• More…
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Market Adoption• Partnerships
• Affiliate Relationships
• Media Relationships
• Joint Venture Partnerships
• Inter-game Sharing • Share to earn
points • “Free" your
friends by inviting them to the game
• Paid Ads • Lead
generation through Facebook
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Competition
Individual Team
Cont
ent-
focu
sCo
mpe
titi
on-f
ocus
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Competitive Advantages
Integrations (Fitbit/Apple)
1st to Market
Strong affiliate relationships
Team
Compliment to Existing Fitness Solutions
Addictive
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Leadership• Todd Kuslikis (co-founder)
• Founded/grew fitness startup from 0-30,000 customers in 5 years
• Grossed multiple-seven figures in direct response internet marketing
• Josh Barker (co-founder) • Director at KPMG - won most prestigious “Chairman’s Award”
for the region. • Intra-prenuer - created & grew SaaS product of a $50M business
to become the core business
• Yu-kai Chou (top gamification expert) • Rated #1 Gamification Guru. Behavioral & Game Design expert
for Google, LEGO, TEDx, Stanford, BCG, SxSW. Creator of the Octalysis Framework
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Capital Terms• Raising $550K on
Convertible Note • $400K raised • $150K seeking
Use & Milestones• March - Release v1 • April - Release in-app purchases • June - Hit 25,000 active users
• Through affiliate relationships • Integration Fitbit/Apple • $12,500/mo run
• Aug - Hit 50,000 active users • Media relationships • JV partnerships • $25,000/mo run
• Oct - Start raising Series A
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Return on Investment• Trends in Last 3 Years: Sports companies
buying fitness apps • Under Armor bought MyFitnessPal ($450M)
and MapMyFitness ($150M) • Adidas bought Runtastic ($240M) • ASICS bought Runkeeper ($85M)
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Contact • Todd Kuslikis - Co-founder/CEO • Email: [email protected]
• Josh Barker - Co-founder/CTO • Email: [email protected]