Dear Exhibitor, We would like to extend a special invitation to join us to celebrate NATO's 10th Anniversary at the Rio Resort and Casino in Las Vegas, NV, April 12 – 14, 2011. The NATO Show is a unique opportunity to meet with the top retailers and wholesalers in the country. A familiar name: The NATO Show is where the latest in tobacco products and accessories are exhibited and ideas and information are presented to help you increase your bottom line while decreasing your exposure to risk and increasing the opportunities for your business. A new location: NATO was created ten years ago at the Rio Hotel in Las Vegas. We have negotiated an outstanding rate for this all-suite property and believe it is the ideal location for our 10th anniversary celebration. A new future: the only all tobacco category trade show which was founded by the organization that is dedicated to protecting the tobacco industry. An outstanding reputation: As the legislative voice for tobacco retailers since 2001, NATO is and will remain committed to protecting the rights of tobacco retailers, manufacturers, and wholesalers. Enclosed is an Exhibitor Prospectus that includes everything you need to secure your place at our Trade Show. Please note that there are significant financial incentives the earlier you make your decision. If you would like to secure a space in the trade show now, please complete the enclosed application and return to us ASAP. Enclosed you will find everything that you need to make your decision including:

Show Hours, Set-up Times and Costs Application for Exhibit Space Tentative Schedule of Events

All the latest information may be found at www.natoshow.com. Thank you for your consideration of this opportunity, and we look forward to seeing you at the show. Sincerely,

Andy Kerstein President Smoker's Haven NATO President

Steve Sandman Vice President Sales & Marketing Republic Tobacco NATO Trade Show Committee Chair

For exhibit, sponsorship, and tradeshow information contact…

NATO Show 3459 Lawrenceville Suwanee Rd., Ste. C Suwanee, GA 30024-6427

Tel: 770-932-3263 Fax: 770-932-3276 E-Mail: info@natoshow.com URL: www.natoshow.com

For membership, legislative, and organizational information contact…

National Association of Tobacco Outlets, Inc. 15560 Boulder Pointe Road Minneapolis, MN 55347 Tel: 866-869-8888 Fax: 952-934-7442 E-Mail: info@natocentral.org URL: www.natocentral.org

Support the Show that Supports You!

E X H I B I T O R P R O S P E C T U SE X H I B I T O R P R O S P E C T U S

Join us at the Rio in Vegas forNATO’s 10th Anniversary & Show!

Join us at the Rio in Vegas forNATO’s 10th Anniversary & Show!

April 12-14, 2011 • Rio All-Suite Hotel & Casino • Las Vegas, NV

RatesStandard Booth Size and Costs:Space Rental Includes: one 10' x 10' carpeted booth with undraped 6' table, two chairs, a two-line sign, standard 8' high

backdrop, and 36" side curtains.

If Application and All Fees received in NATO Show offi ce:

On or beforeAugust 31, 2010

September 1 –December 30, 2010

January 1 –Show

NATO Members $1,750 $1,800 $1,900

Non-Members $1,900 $1,950 $2,050

To qualify for the Member rate, the applicant must be a current NATO Member for the duration of the NATO Show

(through April 14, 2011). If you are not a NATO member and wish to apply, you may submit your dues and membership

application with the Exhibit Space Application. For further information about membership, please call 866-869-8888,

or visit www.NATOCentral.org.

Booth Cost Includes• Carpeted exhibit hall (custom carpet

is available from Shepard Exposition

Services but is not required)

• 8 ft. high draped back wall and 3 ft.

high draped side rails (in-line booths)

• Standard 7" x 44" booth sign (in-line

booths)

• Comprehensive Exhibitor Service Kit

• Complimentary company listing on

NATOShow.com, NATO Show Program

and Directory, and fl oor plan (if mate-

rials are received by print deadlines).

• Per 100 square feet or for each

10' x 10' space – Two complimentary

badges for booth personnel. Addi-

tional badges and/or badge upgrades

will be available for an additional

charge.

Booth Display GuidelinesA complete list of display guidelines

for various booth layouts, hanging

sign height restrictions, and truss

height requirments can be downloaded

and viewed at NATOShow.com.

How Booth Space Is AssignedBooth assignments for the NATO Show

are confi rmed by appointment only.

The order of appointments for priority

placement is based on a variety of

factors including current and histori-

cal fi nancial support, exhibit history,

number of booths purchased and

proximity to competitors. Once priority

placements have been made, space is

sold on a fi rst-received, fi rst-assigned

basis. No assignment, guarantee of

specifi c space, or “holding” of space

will be made until a completed Exhibit Space Application and the booth fee are received. When booth space has been assigned, the NATO Show will send an email confi rmation of space to the tradeshow contact listed on the application. Please allow 10 business days after the date of receipt for con-fi rmation of booth assignment.

Industry Promotional Opportunity ProgramThe NATO Show’s new IPOP is designed to maximize your company’s exposure while providing you with maximum benefi ts for your support. Annually, companies like yours form alliances with NATO through support of the NATO Show by your exhibit space purchases and your support dollars. NATO would like to show its apprecia-tion through IPOP. We will combine your booth rental with all of your promotional opportunities and then assign an appropriate support cate-gory: Bronze, Silver, Gold, Platinum and Diamond. In the coming weeks we will be introducing a comprehensive package of promotional opportunities that provide great exposure for you to choose. Beginning with the 2011 NATO Show, and in each year following, we have added Priority Points as a benefi t to assist you with booth placement for the following year. Your company’s existing partnership with NATO is ap-preciated and needed if we are going to continue to offer outstanding edu-cational programs and relevant high profi le industry presenters. The NATO Show’s IPOP is designed to provide

maximum recognition to all companies

who help achieve its mission. Start re-

ceiving benefi ts now. Simply join IPOP

by exhibiting at the NATO Show and

choosing promotional opportunities to

be provided in the coming weeks.

Hotel AccommodationsThe NATO Show has blocked space at

the Rio All-Suite Hotel and Casino, Las

Vegas, Nevada. Every room is a suite

at the Rio! The Rio hosts more than

2,500 suites, providing spectacular

views of Las Vegas. Every suite offers

more than 600 square feet of spa-

cious luxury, including a separate

dressing area, couch, 32-inch TV, table

with chairs, in-suite refrigerator, and

complimentary in-suite safe. We have

a special negotiated group rate of only

$109.00 per night for single or double

occupancy. Rate does not include tax

of 12%.

Want More Information?Still unsure exactly who we are and

what we do? For more information,

please check out our website at

www.NATOShow.com, or call us at

770-932-3263 and we will explain

everything that you could want to

know about our organization, and how

establishing a partnership with the

NATO Show will help your bottom line.

Support The Show That Supports You

NATO’s 10th Anniversary +

SHOW HOURS

All NATO Show events are conveniently located in the Rio All-Suite Hotel and Casino.

Move In:Tuesday, April 12, 2011 Noon to 6:00 PM

Wednesday, April 13, 2011 8:00 AM to 11:00 AM

Exhibits: Wednesday, April 13, 2011 11:00 AM to 5:00 PM

Thursday, April 14, 2011 11:30 AM to 4:30 PM

Tear Down: Thursday, April 14, 2011 4:30 PM

PRODUCT CATEGORIES:

TOBACCO PRODUCTSCigarettesCigarsPipes/Pipe TobaccoRYO/MYOSmokeless Tobacco

TOBACCO ACCESSORIESCigarette AccessoriesCigar AccessoriesHumidorsLightersRYO/MYO Machines & Tubes

TOBACCO-RELATEDAir Cleaning Systems Candles Cash Register SystemsGift Items POS Software Tobacco MagazinesTobacco Signage

OTHER CATEGORIESAccountingAdvertisingCandyCheck CashingComputersConsultantsFacilities ManagementFinancial ServicesGeneral MerchandiseHumidifi ersInsuranceInventory OptimizationLottery/GamingLoyalty ProgramsNovelty & SeasonalPersonnel ServicesPrepaid Gift CardsPrepaid TelecommunicationsPublications/MapsFixtures and DisplaysSecurity Equipment & ServicesSoftwareStore Design & LayoutWestern Union/Money GramThe Best All Tobacco Category Show In America

+ Las Vegas + the Rio = Big Profi ts!

There are over 144,000+ convenience stores and an additional

14,000 tobacco outlets in the United States. NATO’s passionate

commitment to protecting the interests of all tobacco retail-

ers for the last decade has earned the respect and support of

tobacco-only retailers such as Smoker Friendly and Tobacco

Superstores, as well as full-line convenience retailers such as

7-11 and Cumberland Farms. These members and hundreds

like them will attend the NATO Show because they believe in

supporting the show that supports them.

Here is what a few of our supporters have to say about NATO

and the NATO Show:

Retailers…

“The retailers in the tobacco business know that NATO is fi ght-

ing for them every day. Every penny generated from the show

is put right back into tobacco legislative efforts. If you’re a

retailer, then I can’t see why you won’t support the show.”

– John Dan Gielen, Chairman of Tobacco Plus Discount Outlet stores

“The response to NATO’s trade show has been overwhelming.

The commitment by key manufacturers clearly means that the

tobacco community has great confi dence in NATO and they are

happy to lend their support behind an organization that fi ghts

for the tobacco rights of the consumer, the retailer, the whole-

saler, and the manufacturer.”

– Andrew Kerstein, President of NATO & President of Smoker’s Haven

Manufacturers…

“The tobacco industry has been assaulted on many fronts

and has embraced the idea of supporting NATO knowing its

resources are directed at combating these attacks. Supporting

a trade show that stands behind tobacco is an easy decision for

the industry to get behind.”

– Steve Sandman, Republic Tobacco Company and NATO board member

“We love the idea of supporting a group that we know we can

always count on to defend the rights of tobacco. We know that

our participation helps fund NATO, and that money goes di-

rectly to fi ghting against crippling taxes and regulation against

our industry. We are encouraging all of our retail customers to

attend!”

– Michael Berro, Director of Special Projects, Harold Levinson Associates

Tentative Schedule of Events

Monday, April 11, 2011

8:00 AM - 6:00 PM Decorator Load-In

All Day Available for Affi liate Meetings

Tuesday, April 12, 2011

8:00 AM - 1:00 PM NATO Board Meeting

8:00 AM - 11:00 AM Decorator Booth Set-Up

8:00 AM - 4:00 PM Available for Affi liate Meetings

Noon - 6:00 PM Begin Exhibitor Set-Up

6:00 PM - 7:00 PM NATO Reception

7:15 PM - 9:30 PM NATO Awards Dinner

Wednesday, April 13, 2011

7:00 AM Registration Desk Open

8:00 AM - 11:00 AM Complete Exhibitor Set-Up

8:00 AM - 9:00 AM Opening General Session

9:15 AM - 10:45 AM Education Session

11:00 AM - 5:00 PM Exhibit Hall Open

Thursday, April 14, 2011

7:00 AM Registration Desk Open

8:00 AM - 9:00 AM General Session

9:15 AM - 11:15 AM Education Session

11:30 AM - 4:30 PM Exhibit Hall Open

4:30 PM Begin Tear Down

Friday, April 15, 2011

7:00 AM - Noon Complete Tear Down

The National Association of Tobacco Outlets (NATO) is an association organized to enhance the common business in-terests of tobacco outlets, to support the legislative interests of association members and to encourage the expansion of the tobacco outlet marketplace segment of the tobacco industry in a responsible and law abiding manner.

Why Exhibit at NATO Show 2011?

Application for NATO Show Exhibit Space10th Anniversary & Trade Show • April 12-14 • Rio All-Suite Hotel • Las Vegas, NV

Show Days • April 13-14

Company Name

Mailing Address P.O. Box

City/State/Zip

Phone Fax

Email Website

Contact Name Signature

The individual signing this contract represents and warrants that he/she is duly authorized to execute this binding contract which

includes the rules and regulations of the event, which may be found at www.NATOShow.com.

Per 10’ x 10’ Booth On or Before8/31/2010

September 1 –December 31, 2010

January 1 –Show 2011

NATO Member $1,750 $1,800 $1,900

Non-Member $1,900 $1,950 $2,050

What product or service do you intend to show?

Cigarettes Cigars Smokeless RYO/MYO

Pipes/Pipe Tobacco Tobacco Accessories

Other____________________________________________

____________________________________________________

Assignment of space for the NATO Show will be based on a combination of factors, including, but not limited to: current and historical fi nancial support, exhibit history, number of booths purchased and proximity to competitors. Please go to www.NATOShow.com and follow the links to the online fl oor plan to select your booth space.

Booth(s) Requested: _______________________________________________

Please list any companies you don’t want to be near:_____________________

________________________________________________________________

Payment Schedule:

50% with Application

50% due January 3, 2011

Full payment is due with any application received after

January 3, 2011.

Please Note: Detailed information, including badge registration forms, registration fees, show deal information, specifi c set-up times, etc., will be sent to you upon receipt of this application. Please hold your calls until after you receive the complete packet.

Please sign and return this agreement along with your payment to: NATO Show

3459 Lawrenceville Suwanee Rd., Ste. C

Suwanee, GA 30024-6427

Ph: 770-932-3263 • Fax: 770-932-3276

Payment Information Credit Card Check (Payable to NATO)

AMEX MasterCard VISA $______________________ Amount of payment

Card #______________________________________________Exp. Date_____________________________CCV: ___________

Name as it appears on card_________________________________________________________________________________

Billing Address___________________________________________________________________________________________

City/State/Zip____________________________________________________________________________________________

Authorized Signature_______________________________________________ Today’s Date____________________________

For cancellations received before January 31, 2011, the exhibit fee, minus a $200 processing fee per 100 sf, will be refunded. No refunds will be issued after January 31, 2011. Cancellation requests must be emailed to info@natoshow.com or faxed to 770-932-3276. Questions? Call 770-932-3263.

(A three or four-digit number usually located on the back of your credit card.)