export finland maas-intelligent vehicle and traffic kick-off

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MaaS-Intelligent Vehicle and Traffic Kick-off on May 26th at 8.30 – 13.00Finpro Auditorium, Porkkalankatu 1, Helsinki

AGENDARegistration, coffee and networking 8:30Welcome and agenda of the day 8:55Team Finland - Team Finland, Finpro and Growth Programs

(Hanna Marttinen-Deakins)- MaaS – Intelligent Vehicle and Traffic Growth Program

(Mikko Koskue and Jouni Salonen)

Global business opportunities- Opportunities in Intelligent Traffic and Connected Car in Korea

(Yoon-mee Kim)- Connected Car opportunities in Italy

(Marjaana Karjalainen)- Business cases from Germany and France

(Hanna Marttinen-Deakins)

SLUSH Hackathon for MaaS(Petri Vilén)

Short Break 10:30Workshops 10:45- Companies' Needs and Wants –work in groups Conclusions and Next Steps 11:45- Comments, Conversation and ConclusionsNetworking Lunch 12:30

Team Finland–Finpro–Growth ProgramsHanna Marttinen-Deakins26.5.2015

29/05/2015 © Finpro4

Team Finland internationalisationservices

Government-funded services that help Finnish companies to succeed in international markets

Team Finland network includes

• Prime Minister’s Office

• Ministry of Employment and the Economy

• Ministry for Foreign Affairs

• Ministry for Transport and Communication

• Ministry of Education and Culture

• Finpro

• Tekes, The Finnish Funding Agency for Innovation

• Finnvera

• Finnfund, Finnish Fund for Industrial Cooperation

29.5.2015

• ELY Centres

• Finnpartnership

• Finnish Industry Investment

• VTT Technical Research Centre of Finland

• Centres for economic development, transport and the environment

• National culture and science institutes

• Finnish-Russian Chamber of Commerce

• Finnish-Swedish Chamber of Commerce

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29/05/20156

What opportunities

are there?

http://services.team.finland.fi

29/05/20157

We will help you plan your business internationalization or

get help with practical issues

Are we ready to go international ?

The internationalisation test can identify in basic level company´s strengths and needs for development https://oma.yrityssuomi.fi/en/kansainvalistymistesti

The business infrastructure analysis is to form an overview of your company´s needs for development https://oma.yrityssuomi.fi/yrityksen-kehittamiskartoitus

What to do next ?


Team Finland Service Plan

Pre-internationalization evaluation

Sparring business ideas

https://oma.yrityssuomi.fi/en/kansainvalistymistesti

https://oma.yrityssuomi.fi/yrityksen-kehittamiskartoitus

Team Finland Service Plan instructions 2014.docx

Team Finland Service Plan instructions 2014.docx

29/05/20158 http://services.team.finland.fi

How can I finance this?

29/05/20159

With whom?


Focus activities of Growth Programs

Strengthening Marketing and Sales competencies

Co-operation and Networking

Identifying opportunities; clients, partners, markets

Impact through Marketing and Communication

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Increased Business to Participating

Companies

MaaS – Intelligent Vehicle and TrafficGrowth Program

Focus activities of Growth Program

• Training and strategy workshops in Finland/in target markets

• Coaching companies to conduct meetings with potential clientsand partners

• Based on end customer needs, looking for potential synergiesin offering and when necessary building up business consortia.

Strengthening Marketing and Sales competencies

• Entering the target countries together

• Conducting activities together in Finland

• Utilizing innovative approaches such as Hackathons, VentureForums.

Co-operation and Networking

• Identifying new potential markets and clients

• Increasing understanding of new markets, challenges thatpotential clients have and their needs.

Identifying opportunities

• Conference presentations, Road Shows, Fact Finding tours, Delegation trips, Media visits.

• Affecting decision makers at markets/ bringing them to Finland and raising the awareness of Finnish offerings at target marketswith various marketing activities.

Impact and Marketing

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MaaS – Intelligent Vehicle and Traffic program content

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International plan and business models

Preparation Export camp for target

market

Trade fairs, Conferences, Exhibitions

Minister delegations, Fact findings trips,

Road shows

International marketing, Sales,

Distribution channels

Market study for

target market

Market study for company group

Vehicle Traffic

MaaS

General notes on Export Camps

• Target group: SMEs that plan to expand or increase their business abroad

• Participation in the training camps is typically free of charge

• Duration of a single training day is 7 hours. Travelling time is not inluded

• 6 - 10 companies per Export Camp, 1-2 key persons per company

• 1 - 4 days per Export Camps

• Export Camp and be arranged if minimum of 6 companies have confirmed theirparticipation. In special cases module can be arranged for 4-5 companies.

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Export Camp 1.1

Development of business model and internationalization plan

• Group training may include, for instance, the following elements:

– History and status of a company

– Reasons and visions of internationalization

– Company’s competitive advantages in international setup

– Selection of potential target countries and segments

– Company’s focus areas and painpoints in internationalization

– Development path and its funding

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Export Camp 2.1

Development of International marketing, Sales, Distribution channels

• Focus in sales, marketing and supply chain

• Group training may include, for instance, the following entities:

– Planning the sales and marketing channels

– Customers needs and value proposition

– Branding and its development

– Partnerships and the selection of partners

– Leading marketing – and sales channels

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Export Camp 3.1

Preparation Export camp for target market

• Preparations in Finland to participate Export Camp in a target country.

• Prepare to meet potential customers, investors and press of desired targetcountry

• Training could include, for instance, the following entities:

– Collect basic information on target market and business opportunities as well as business culture, which affect puchasing decisions

– Sparring/discussing about company’s product/service offering, valueproposition and marketing messages and finetuning them for selectedtarget countries

– Training for Invest in Finland and venture capitalist events

• Content will be individually determined based on business area and companygrouping

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MaaS Kick-Off Workshop, May 26, 2015

Opportunities in Connected Car & Intelligent Traffic in Korea

Yoon-mee Kim, Senior Advisor,

Finpro Korea / [email protected]

mailto:[email protected]

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Smart Car

ITS Connected

Car

IoTAutonomous Driving

MSIP : • Embedded SW, SW Platform• Open OS • Computing • Map• Cloud• Big Data • Security • Communications• ICT-convergence related regulations

Car OEM, Telecom, Device Maker, OS

MOLIT: • Road infra• Roadside equipment• Traffic management

services • Driving/Road

related laws

MOTIE : • Components• Electric/Electronics Platform

& Controls • Car-related laws

KEC, Police, Municipalities, Car OEM, Telecom, Construction Companies

Car OEM, OS, Device Maker

Who owns what? - Car OEM : Vehicle- Telecom : Network - KEC & authorties : Roads

Let’s put the Words into Perspectives (Country specific)

Cross-Ministry National R&D Program for Smart Car (Autonomous Driving)

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MOTIE

• 300 million USD investment into national R&D for 7 years (until 2022)

• Selected 10 Core Components : (1) Radar sensor, (2) Video sensors, (3) Personalization Module, (4) Autonomous Driving Record (ADR) , (5) V2X Comm Module, (6) ADAS Map, (7) Enhanced Hybrid Positioning System, (8) Smart Actuator, (9) HVI Module, (10) Next Generation IVN Domain Control Unit

MSIP

• 42.5 million USD investment into national R&D focusing on Cloud-based traffic services and Center :

• Cloud Map,

• Driving Context Awareness SW,

• Open OS Platform,

• V2X communication,

• Security

MOLIT

• 2009~2017, 29 million USD investment into R&D for “ Safety Evaluation Technologies for Advanced Safety Vehicle”

• Deregulation to allow autonomous driving test on the road and installing autonomous driving system in the vehicle.

• Support R&D and expand relevant infrastructure.

• Work on insurance

• From 2017, LKAS and AEBS will be included in the vehicle safety evaluation. ESP will be mandatory in vehicle weighing over 4.5 tons.

• Test project of Autonomous Driving during 2018 Pyeongchang Winter Olympics & commercialization by 2020

What are we talking about?

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Massive Connectivity

Processing Complexity

Vice Chairman Lee, LG U+5G Global Summit

Fast network Accurate sensing integrated with network

Artificial intelligence

Cloud with fast processing

Devices connected to the cloud

• Improved Safety, • Saved Time, • Time Management,

Emotional Care

Car, another connected device with safety

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Infotainment synchronized with smart phone

Smart ADAS Augmented Reality HUD

LTE-based Smart Car Service

“TiA” by LG U+

With Wolksvagen dealer in Korea - OBU with LTE modem & sensors in the vehicle

Send data collected from the vehicle realtime to Smart phone on fuel efficiency and usage, vehicle accident & malfunctions, status of batteries and other replaceable components, driving hours and driving history, location, etc.

Access to the invehicel blackbox via smart phone over LTE

Car Maker vs Telco

SK Telecom

Hyundai Group in the AutomotiveHyundai-KIA Motors plans to invest 27.1 billion USD in R&D by 2018

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Hyundai/KIA Motors

OAA member

Hyundai MobisTier 1Modules

Hyundai Autoever

Telematics, Network,. IDC

Hyundai Autron

Electronic control and

SW

MandoTier 1

Radar sensor system, break

Hyundai Powertec

Components for engine and power

train Hyundai M& Soft

Map Infotainme

nt & Telematics

Hyundai Kepico

ECU sensor

Hyundai WIA

Components (engine

transmission, power train,)

ADAS-based convergence,

V2V- V2I Comm

Hyundai Steel

Hyundai Globvis

logistics

Hyundai Dymos

Components

R&D for MAP-enabled ADAS

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Hyundai Motors : PM

Hyundai M&N Soft : map DB building

Hyundai Mobis : comm module for the

Cloud

Joint R&D in Autonomous Driving since 2013

LG Group in the Automotive

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- EV Batteries : Global No.1 in mid-large size 2ndary batteries

- ABS :High value-add synthesis resin for automotive : Global Nov.1

LG Chemicals Supply to 20 Auto makers including

Hyundai/Kia, GM, Renault, Ford, Shanghai Motors, etc.

TiA Service ; remote realtimeautomotive diagnotics, driving record, maintenance services

synchronized with mobile device

LG Innotek

LG Electronics VC Company

Tier 1 OAA member

Key components for smart vehicles (Tier 1)

- Supply to TaTa Motors, Wolksvagen- Supply LTE communication module to GM- Together with Benz, developed stereo camera

system that is a core component for ADAS - Supply to Google battery pack for ADAS

LG Display

Display for Cluster (instrument) and CID

(central information display)

Motor, sensor, camera module, wireless comm

module, LED, etc.

LG U+

1.3 billion USD turnover in 2014 2 billion USD turnover in 2015

Facts about ITS Infrastructure in Korea

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11,969 km of road (14% penetration rate) is linked with various ITS services

34 public organizations including Ministry of Land, Transport, and Maritime Affairs, Korea Expressway Corporation, and National Police have built and are operating traffic information centers.

5,186 units of CCTV and 13,535 units of vehicle detector installed on the road are collecting traffic information and monitoring traffic conditions

52 local governments have built Bus Information Systems. 93% of buses of Korea and 13% of bus stops nation wide are linked to the BIS.

100% of expressway toll gates (316 toll gates with 793 lanes) is equipped with high-speed electronic toll collection system, “Hi-Pass”. 52% of cars is installed with Hi-Pass terminal in the car.

Over 100 traffic related application services (road, bus, taxi, metro, railroad etc.)

TESIV (Traffic Enforcement System Inspection Vehicle) in use from 2015 in Seoul : sensing+video+mobile

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Video data

Geometric sensor: Linear & gradient

dataGPS data

Loop detector data

LED signage(warning)

Power input/output

Data collection &

Analysis

C-ITS Core Services

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Source : KEC, 2014

Mobility as a Service : O2O

“Connect Everything”

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KaKaoTaxi38 million KaKaoTalk user Within 2 month from the service launch, 1.1 million

app downloads, 70,000 taxies, 1 million Taxi Calls

T-Map Taxi 18 million T-

Map user

T-Money Taxi 6 million Mobile T-

Money users

Customer Location

infoBig Data

Customer’s destination

info

Driver/Vehicle info & real-

time availability to

customer

Payment solutions Real-time Map,

Traffic & Navigation Data

“Using realtimetraffic & map & Big

Data, Transport and logistics are

the most important O2O

Service”

National Computing & Information Agency : Government’s Integrated Data Center

• NCIA recently made a “Big Data Analysis Team” provides Big Data analysis system to the government for the policy making and problem solving.

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NCIA Government

Public Data Portal /

Government data

Generation

Private Data (SNS, Web, Portal, etc.)

collection Storage & Processing

Anlaysis

Transport & logistics

Service Development

Big Data in ITS

• KEC operates Expressway Public Data Portal as for traffic volume, speed & flow, expected driving time, service stations and road conditions on the expressways (http://data.ex.co.kr)

• MOLIT operates ITS National Traffic Information Center as for the traffic volume and flow, CCTV video, construction and accident data on the national road. (http://openapi.its.go.kr)

• Incheon Metropolitan City will build Big Data-based ITS between 2015 and 2016

– Phase I : Build Big Data platform analysis and analysis infra for the Big Data-based traffic surveillance system / H1 2015 / 600,000USD

– Phase 2 : Build Smart traffic control service and intelligent parking guidance system / H2 2015 / 700,000 US

– Phase 3 : inter-city traffic network service system / 2016

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http://data.ex.co.kr/

http://openapi.its.go.kr/

Challenges for Korea = Opportunity for Finland

Korea is good in system development, but weak in core components

• Expert engineer competent in processing big data based on Autosar - HTML5 . Expert engineer competent in application program using ARXML

• Sensing technology

• Unmanned maintenance and operation (Automation)

• Data analytics

• Components and solutions in Autonomous Driving (If USA is 100%, Korea is 85%)

• Map is the key to ADAS

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CONNECTED CAR OPPORTUNITIES IN ITALYMarjaana KarjalainenMay 2015

CONNECTED CAR ECOSYSTEM IN ITALY

TELEMATIC PLATFORMS,TELEMATIC SYSTEMS

TIERS 1SUPPLIERS

OEMS

CONNECTIVITY PROVIDERS

INSIDE THE CAR

AROUND THE CAR

WITH THE ENVIROMENTS

WITH THE ROAD

CONNECTIVITY…

INFORMATION ENTERTAINMENT

LOCATIONCOMMUNICATION

SOCIAL MEDIA INSURANCE

OEMS

APPLICATION PROVIDERS

IT PROVIDERS AND INTEGRATORS

FIAT-CHRYSLER AUTOMOBILE AT A GLANCE

“UCONNECT” INFOTAINMENT SYSTEM

ENTERTAINMENT

PHONE

NAVIGATIONECO-DRIVE

CONTROLS

System blends touchscreen, voice and steering wheel controls, delivering different kinds of

information and entertainment

FURTHER CONSIDERATIONS

• The solutions need to be scalable –services that work only in one country are not interesting

• Plain vanilla mobile applications are NOT interesting

• The solutions that Fiat is hunting for now will be implemented in the cars that will be produced in 2017 – 2018

OPPORTUNITIES AT FIAT-CHRYSLER IN ITALY

Innovative services (e.g. audio books, parking

solutions)

Smart navigation (cloudconnectivity)

End-to End telematicsservice providers

Premium audio optimization

Face recognizion, AR

Fiat is evaluating new solutions that ”can change the world” especially in innovative services

Opportunities exist also for any innovative services and solutions

ITALIAN PLAYERS WILL MEET AT…

http://www.smartmobilityworld.net

http://www.smartmobilityworld.net/

Marjaana KarjalainenFinpro representative for Italyc/o Dreamex [email protected]+39 348 222 1847Skype: marjaanakarjalainen


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Business Cases fromGermany and France

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Audi Electronics Venture is looking for

• Transforming unstructured information like car bus signals into valuable event based information

• Building an abstraction layer between different content sources • Automatic pattern detection in unstructured data • Self-organizing & -optimizing storage and handling of big data in

order to reduce redundant information by taking shape and topology of data into account

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• Companies with an innovative technology, product or service that can significantly advance or disrupt the automotive industry.

• Companies that want to demonstrate the value of their solution to the automotive industry by integrating it first with a BMW Group car.

• Companies that aim to become a major player in the global automotive market.

Source: www.bmwstartupgarage.com

http://www.bmwstartupgarage.com/

5/29/2015 © Finpro47Source: www.bmwstartupgarage.com

BMW carage video

http://www.bmwstartupgarage.com/

http://www.bmwstartupgarage.com/wp3/wp-content/uploads/2015/05/video-ok.mp4



49

France: Ecomobility Ventures

Are interested in meeting with innovative Finnish start-ups and growth companies in the area of sustainable mobility and intelligent vehicles and traffic

Thank you

• Contact details for the opportunities:

Program Manager

[email protected]

+358 50 572 0647

© Finpro5/29/201551


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Workshop

MaaS WorkshopGroups

Group Meeting room Facilitators

• 1- Yellow Tokyo Teuvo Heikkinen and Perry Le Dain

• 2- Red New York Hanna Marttinen-Deakins and Minna Juuti

• 3- Blue America Yoon-mee Kim and Sari Ojala

• 4- Green India Marjaana Karjalainen and Jouni Salonen

• 5- Black Auditorium Petri Tulensalo and Jukka Lintusaari

5/29/2015 © Finpro54

MaaS WorkshopQuestions for discussion

Company Needs, wants, suggestions

1. Short introduction of participants (30 seconds each)

2. What are the pain points and challenges in your company´s internationalization?

3. How to improve the business? How can a Growth Program support your business in international markets?

4. Target countries (prioritization) and Customers segments (automotive, traffic, end customer…)

5. Events (trade fairs, conferences etc.)

• ITS World Congress Bordeaux 10/15

• Smart Mobility World Monza (Milano) 10/15

• Telematics Update Stuttgart 11/15

• MWC Mobile World Congress Barcelona 03/16

• Cebit Hannover 03/16

• Hannover Trade Fair 04/16

• Intertraffic Amsterdam 04/16

• Any other?

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Next steps

Possible marketing events

5/29/2015 © Finpro57

http://itsworldcongress.com/

http://www.gsma.com/events/mobile-world-congress

http://www.smartmobilityworld.net/en/

http://www.intertraffic.com/intertraffic-amsterdam/Pages/default.aspx

http://www.itsa.org/events/range.listevents/-

Tentative MaaS-program schedule

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Action May2015

June2015

July2015

Aug2015

Sept2015

Oct2015

Nov2015

Dec2015

Jan 2016

Feb2016

Mar2016

Competence mapping

International plan and business models

International marketing,sales, distributionchannels

Preparation Export camp for target market

Trade fairs, conferences, exhibitions

ITS World CongressBordeaux

Other Events ?

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export finland maas-intelligent vehicle and traffic kick-off

Automotive

team finland team finland

finnish companies

team finland network

business internationalization

intelligent traffic

business consortia

increased business

maasintelligent vehicle