expro den haag into town shopping assignment. den haag center 2

Download EXPRO DEN HAAG INTO TOWN Shopping assignment. Den Haag center 2

Post on 30-Dec-2015




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INTO TOWNShopping assignment

1Den Haag center

2Central station: Babylon

In town main streets:Grote MarktstraatVlamingstraatSpuistraatVenestraatHoogstraat



5Team 1: Al-Amin Export, R.R. Acrylic, Badrunessa Sweaters, AMS InternationalTeam 2: Delicate Group, Desh Garments, Mack shirtsTeam 3: K.A.W. Garments, Zisas Fashion, Jamuna ApparelsTeam 4: Denim Expert, FGS Denimwear, Raihan apparels, Wintex GarmentsTeam 5: Manami Fashion, Mozart Knit, Mavis Garments, RDM Apparels Team 6: Pride Group, Raiyan Knit, GSM Apparels, Seacotex FabricsTeam 7: Reza Fashion, Shanta Garments, ABC GarmentsShopping teamsTeam 8: Crystal Composite, Bangla Poshak, Bengal Knittex, Arva TextileTeam 9: Hasan Tanvir, SB Design, Visual Knit, York Group 56State your Current market PositionBased upon the EU market information and your mission statement and vision:

Please determine which stores or chain groups your company could supply to

What is your motivation for this choice?

How would this benefit you? Also think of your production capacity, machines and seasonal effects

What kind of customer would you need?

In what segment do they operate: medium- mass- mid- high?

In your view: which customer group are they addressing?: young- casual- mid age- formal- brand level

Please analyze if you can match the price level: divided by 5 to 6 : sales: 69,95 means selling at max 10 Euro

INTO TOWN Sunday 30th August Assignment 1Please list and name the stores you have visited under the following groups, also identify their assortment and in house private labels:

Department/ variety storeSports storesChain groupsIndependent retailersBranded Stores

Check their online presence- how do they profile themeselves?7INTO TOWN Sunday 30th August Assignment 2Price product matrixPRICE RANGEupPRODUCT RANGE4,95 9,95 19,95 39,95 59,95 79,95 99,95 109,95 139,95 159,95 199,95 229,95 259,95 299,95 329,95 399,95 449,95 499,95 basic T shirtsBRANDSpolo shirtsmen shirtsblouses & dressescity trousers & skirtsformal suitsPants & trousers woven pants & trouser knittedjacketsfleecejeanschino'sfancy knitwearheavy constructed coatsparty wearsportswear tecnicalsportswear outdoorski wearbabywearworkwearaccessories: hats, gloves, scarfs89

Example of Assignment 2.Store: WENumber of branches?: take a brochureAssortment: men and ladies fashion medium segmentWhat age and age groups?Motto, Slogan: We is MeIn house private labels:Segmentation: formal- suits- leisure- sportsAccessories?Do & DontsDo not enter stores with more than 4 at same timeDo not take pictures excessivelyDo not be surprised when staff will not assist you directly: Dutch are used to provide service upon request and give customers private space to look around

Do ask staff about the products/ fast moving items or for any advice